John F. Kennedy Presidential campaign materials, 1959-1960

Summary

Creators:

Arnold, Maxwell

Extent:

2 Linear feet

Language:

The materials are in English .

Background

Scope and content:

Book of strategy, scripts, storyboards, memos, notes, six- minute film strip featuring Mrs. Kennedy, and 15 five-minute television commercials. All media for this collection has been reformatted.

Biographical / historical:

Maxwell ("Bud") Arnold was a member of the San Francisco advertising agency, Guild, Basrom & Bonfigli, Inc., that handled the campaign publicity. The firm began in 1948 and in 1965 was bought out by a New York agency. The client for the campaign publicity was the Democratic National Committee. It was the first time television was used in a presidential campaign. Arnold was the principal script writer.

Physical description:

Please note that the media in this collection has been reformatted and 'use copies' exist for use in the Field Reading Room.

Rules or conventions:

Finding aid prepared according to Describing Archives: A Content Standard (DACS) .

Indexed terms

Names:

Fonda, Henry
Kennedy, Jacqueline
Kennedy, John F., (John Fitzgerald), 1917-1963.

Location of this collection:

Stanford University, Manuscripts Division

Department of Special Collections, Green Library

557 Escondido Mall

Stanford, CA 94305-6004, US

Contact:

(650) 725-1022

specialcollections@stanford.edu

Website