Collection context
Summary
- Title:
- John F. Kennedy Presidential campaign materials
- Dates:
- 1959-1960
- Creators:
- Arnold, Maxwell
- Extent:
- 2 Linear feet
- Language:
- The materials are in English .
- Preferred citation:
-
[Identification of item] John F. Kennedy Presidential campaign materials, M0561, Dept. of Special Collections, Stanford University Libraries, Stanford, Calif.
Background
- Scope and content:
-
Book of strategy, scripts, storyboards, memos, notes, six- minute film strip featuring Mrs. Kennedy, and 15 five-minute television commercials. All media for this collection has been reformatted.
- Biographical / historical:
-
Maxwell ("Bud") Arnold was a member of the San Francisco advertising agency, Guild, Basrom & Bonfigli, Inc., that handled the campaign publicity. The firm began in 1948 and in 1965 was bought out by a New York agency. The client for the campaign publicity was the Democratic National Committee. It was the first time television was used in a presidential campaign. Arnold was the principal script writer.
- Processing information:
-
Due to limited resources, minimal processing occurred to this collection. Scholars might find paperclips, staples, and other original bindings along with letters in their original envelopes. A date span was given whenever possible. Since no arrangement occurred inside each individual box, scholars should note that the completeness of the folder heading could be suspect.
- Physical description:
- Please note that the media in this collection has been reformatted and 'use copies' exist for use in the Field Reading Room.
- Rules or conventions:
- Finding aid prepared according to Describing Archives: A Content Standard (DACS) .
Indexed terms
About this collection guide
- Date Prepared:
- 2015
- Date Encoded:
- This finding aid was produced using the Archivists' Toolkit
Access and use
- Restrictions:
-
None.
- Terms of access:
-
Property rights reside with the repository. Literary rights reside with the creators of the documents or their heirs. To obtain permission to publish or reproduce, please contact the Public Services Librarian of the Dept. of Special Collections.
- Preferred citation:
-
[Identification of item] John F. Kennedy Presidential campaign materials, M0561, Dept. of Special Collections, Stanford University Libraries, Stanford, Calif.
- Location of this collection:
-
Department of Special Collections, Green Library557 Escondido MallStanford, CA 94305-6004, US
- Contact:
- (650) 725-1022