Donald and Katharine Foley Collection of Penguin Books, post 1965

Summary

Creators:

Foley, Donald L. and Foley, Katharine

Abstract:

Collection includes about 570 Penguin books published after 1965.

Extent:

circa 500 vols.

Language:

English

Background

Scope and content:

Contents of this collection include about 570 Penguin books published after 1965, listed in the Container List below. This finding aid includes an essay about Penguin publishing since 1965. Three appended tables list series and imprints. See A26 finding aid for reference items and their indexing.

Acquisition information:

This collection is donated to the Bancroft Library by Donald and Katharine Foley in memory of their son, William Ross Foley.

Physical location:

Many of the Bancroft Library collections are stored offsite and advance notice may be required for use. For current information on the location of these materials, please consult the library's online catalog.

Related resources

Other descriptive data:

by Donald L. Foley
October 1999

Penguin Publishing: A Brief History

We have dealt with the classic 1935-1965 period of Penguin book publishing in two previous essays (see A26 collection Finding Aid)

Prior to 1970, Penguin Books was the quintessential British publisher. Mature, independent, with publicly traded shares (since 1962), the firm published mainly paperback books for a British market with strong world-wide exports as well. The firm was widely respected as a distinctive British institution. Its books were readily recognizable in their distinctive covers and set high standards for content and editorial quality. Allen Lane was very much in charge abetted by a remarkable editorial and production staff.

When Allen Lane died in 1970, Penguin Books was absorbed into Longmans, in turn part of a very large Pearson PLC conglomerate. In subsequent years the Pearson organization engineered the acquisition of other book publishers, including some of major stature. Pearson/Penguin increased the number of titles published and broadened the range of imprint names by which these titles were known.

Even by 1970, and most certainly thereafter, competitive pressures impinged on Penguin Books. It was losing its hegemony in the distinctive paperback market it helped to create.. Competing paperback publishers were luring away some best-selling authors. American-style popular paperbacks were picking up market share. So when Penguin was absorbed into the Pearson publishing organization the time was ripe for adaptive change. The next decades were to see Penguin move vigorously into the big American paperback market with several strategic acquisitions of large American publishers. Penguin also internationalized its publishing operations, relying increasingly on its American publishing units and creating new publishing units in Canada, Australia, New Zealand and, recently, India.

During the period from 1970 to the present Penguin, in effect, at least partially Americanized its publishing. Many books produced as Penguins became indistinguishable from other American paperbacks. American publishing executives were brought in to fill key Penguin executive posts. With its growing United States market so dominant and with acute publishing problems having to be confronted in its American units, top Penguin executives (especially Peter Mayer) were sometimes forced to spend a disproportionate amount of time in the United States away from Penguin's traditional British headquarters.

There were times, particularly during the 1980s, when Penguin faced difficulties. But the overall organization appears to have remained resilient and, as of the late 1990s, Penguin publishing seemed to be thriving.

Penguin Publishing: A Selective Chronology

When Sir Allen Lane died in July 1970 he left no successor. By pre-arrangement, the firm was sold within days to the Longman Group within the larger Pearson firm. Pearson PLC at that time also included The Financial Times , Pearson Television, and the Tussaud Group.

In 1973, Penguin Canada and Penguin New Zealand were launched. Along with Penguin Australia, which had a longer history, these regional units published their own titles and distributed titles produced in Britain and the United States.

The Longman Group and Penguin Books purchased Viking Books, the large American publishing firm, in 1975. The American branch of Penguin became known as Viking Penguin.

Peter Mayer, an American, served as the Chief Executive of the British-based, worldwide Penguin Group within Pearson from 1978 until 1996. He led the revitalization of Penguin. Significantly, the Penguin name remained the dominant label for a major segment of Pearson's book publishing.

Penguin acquired Frederick Warne, with its Beatrix Potter titles, in 1983.

Two years later Penguin acquired the Thompson group, which included the Michael Joseph and Hamish Hamilton imprints.

In 1985 Penguin celebrated its 50th anniversary. Penguin, in cooperation with the Penguin Collectors' Society, put a special exhibition on public display at London's Royal Festival Hall. Penguin also published Fifty Penguin Years, a handsomely illustrated account. And Penguin produced a boxed set of facsimiles of the first 10 books in the Penguin main series. In subsequent years, other Penguin series celebrated their respective 50th anniversaries.

The New American Library Group was acquired in 1986. (New American Library back in 1948 had taken over American Penguin, with the main fiction series becoming Signet and the American Pelican series becoming Mentor.) In 1992 Signet was relaunched in Britain.

In 1995 Penguin celebrated its 60th anniversary by publishing small attractive commemorative paperbacks termed Penguin 60s, Penguin 60s Classics, Penguin Children's 60s. and Penguin Travel 60s.

Soon after, Michael Lynton, another American, replaced Peter Mayer as CEO of the Penguin Group in 1996, Penguin acquired the Putnam Berkley Group, a major book publishing conglomerate. This brought in some best-selling Putnam authors and titles. And it brought in a fresh new set of imprints. The American publishing arm was renamed Penguin Putnam.

Pearson PLC, the parent company, in 1997 appointed Marjorie Scardino, an American, as its Manging Director and Dennis Stevenson as its new Chairman.

The Current Organization of Pearson/Penguin Publishing

As of 1999, Pearson PLC had four major functional groups:

• Penguin Group. Included all of Pearson's non-educational book business. In 1998 the Group, in conjunction with PolyGram, started Penguin classical music labels.
• Pearson Education. The world's largest educational publisher, augmented by acquisition of Simon and Schuster textbook division in 1998 for $4.6 billion. Very large American business.
• Pearson Television. The world's largest indepndent international television producer.
• Financial Times Group. Included The Financial Times. Also other interests, including The Economist.

As of 1999, Penguin UK was organized into two publishing divisions:

• Penguin General Books. Included Viking, Hamish Hamilton and Michael Joseph imprints and much of the Penguin imprint.
• The Penguin Press. Included Penguin Classics, Twentieth Century Classics and Allen Lane The Penguin Press imprints and some of the Penguin imprint.

As of 1999, Penguin Putnam Inc. USA was the American publishing organization. It had two groupings of imprints:

• Penguin Group imprints. Hardbacks included Viking, Dutton, Donald J. Fine, DAW. Paperbacks included Penguin, Penguin Classics, Plume, Signet, Onyx, Mentor, Meridian, Arkana. Children's books included Dial, Dutton, Viking, Puffin, Warne.
• Putnam Berkley imprints. Hardbacks included Putnam, Riverhead and others. Paperbacks included Berkley, Joyce, Ace, Riverhead, Peigee and others. Children's included Putnam, Philomel, Grosset and Dunlap and others.

Some 65 "non-Penguin" imprints published under the broad "Penguin" umbrella are listed in Table 10 following this essay. Most of these imprints came in as acquisitions. Some reflected even earlier mergers or acquisitions prior to being picked up by Pearson/Penguin.

What changes three and a half decades have brought! Allen Lane might well have been delighted that the Penguin idea and name has exerted so powerful an influence over the years. But he would no doubt have been shocked by the countless unPenguinlike books that have been published under a Penguin label.

Evolving Penguin Series

An informational note: The first line, usually in capital letters, of the short-title page of each Penguin (or Puffin) book provides important information.

• If book is in Penguin main series and not in a subseries, it states "PENGUIN BOOKS".
• If book is a Puffin and has a short-ttitle page, it states "PUFFIN BOOKS". But many recent Puffin Books lack short-title pages.
• If book is in a Penguin series other than main series and is not in a subseries, it states the name of the series (e.g., "PELICAN BOOKS" or "PENGUIN POETS").
• If book is in a subseries, it states the name of the subseries (e.g., "THE PELICAN HISTORY OF THE UNITED STATES" or "PENGUIN MODERN POETS").

The Penguin main series had, as of 1999, run for 64 years. In early decades, this main series embraced mainly fiction titles and its books were distinguished by their orange covers and spines. By the 1970s and 1980s more and more titles that previously would have been assigned to other Penguin series came to be included in the main series. By 1990 even the nonfiction Pelican series with its distinctive blue spines and covers was abandoned and these titles allocated to the main series. In effect, the main series has taken on an omnibus character. As if in sympathy, many or most of the Penguin main series no longer have orange spines. Only the Mystery and Crime series titles have generally retained their distinctive green spines up to the present. The rest of the early color-coding was given up.

From about 1966 to 1974 Penguin vigorously promoted books intended for educational use, to serve a wide range of school and university levels.. Within the broad grouping, Penguin Education, additional series and subseries were introduced, including Penguin Modern Psychology, Connexions, Penguin English Poets, Penguin Modern Economics, Penguin Modern Sociology Readings, Penguin Passnotes and Penguin Poetry Library. This major enterprise was aborted by the mid-1970s. (It would later be re-promoted with vigor, through a different unit, currently known as Pearson Education and identified in the previous section.)

A new hardback imprint, Allen Lane The Penguin Press, was started in 1967. Allen Lane modelled this on his uncle's earlier firm, John Lane The Bodley Head. Lane even managed to acquire the earlier firm's building to house his new enterprise. The new imprint, intended as a prestige line of books, turned out to be only moderately successful.

In 1967-69 Penguin brought out selected titles of several Penguin series in hard-cover Library Editions, but this effort was judged unsuccessful and dropped.

Picture Puffins replaced Puffin Picture Books in 1968 as a major series of children's illustrated books. Puffin Story Books continued with great success. (By 1970, Puffin Books replaced Puffin Story Books as imprint name.) By the 50th anniversary of this series in 1991, over 4,000 Puffin titles had been published. As of that date Puffin sales reportedly amounted to half of all Penguin Book sales.

ISBN-coding came into use in 1970-71. The Penguin publishers code became "0-14", followed by the main series code of "00". This accommodated 10,000 titles. In about 1988, this series code shifted to "01", for the next 10,000 titles. The series code for Pelican Books had been "02" from 1971 to 1990. In 1994, the remainder of the "02" series code was re-allocated to the main series, for the next 7,500 or so titles. Other Penguin series usually carried distinctive series codes (e.g., "044" for most Penguin Classics, "046" for Penguin Handbooks). New series, merging series and discontinued series spelled considerable confusion in ISBN codes (which most book handlers would not possibly have been aware of or troubled by).

The Penguin Classics series, started in 1946, has continued to date, and was augmented in the mid 1980s by transfers from the Penguin English Library, the Penguin American Library, and the Penguin Poets series. To commemorate its 50th anniversary, a handsome catalogue of Penguin Classics was published in 1996. It included an historical essay by Steve Hare.

The original King Penguin series of 76 volumes came to a halt in 1959. A later series bearing the same King Penguin name was initiated in 1981 for selected fiction and ran for several years, to the consternation of devotees of the original King Penguins.

Many earlier series have continued in essentially their earlier style and spirit. These include: Penguin Poets, Penguin Handbooks, Penguin Reference Books, Penguin Pl ays, Peregrome Books, Allen Lane The Penguin Press, Puffin Books, and Picture Puffin Books.

In 1983 Granta: A Paperback Magazine of New Writing came within the Penguin family. Granta continued to be published by Granta four times a year and to carry its own distinctive cover design. But it was now distributed by Penguin and added Penguin logos on its cover and spine. (In its ISBNcoding, Granta was treated as a subseries of Penguin's main series.) In picking up Granta Penguin renewed an earlier interest, having published Penguin New Writing from 1940 to 1950.

The post-1965 Penguin series are listed in Tables 8A and 8B. Penguin subseries are listed in Table 9.

The Foley Post-65 Penguin Collection

This portion of the Foley Collection of Penguin Books provides a glimpse of the growth and changes in Penguin publishing from 1966-1999. It is donated by Katharine and me in memory of our son, William Ross Foley.

The task of keeping track of Penguin books published after1965 has been more difficult than documenting Penguin publishing from 1935-65. As Penguin became part of the Pearson firm and as additional publishers were brought in, the situation was often fluid.. Many non-Penguin book imprints were brought under the Penguin publishing umbrella. Some imprints were merged with Penguin series. Some imprints retained their previous imprint names and styles. By the late 1990s a collector or observer could recognize different degrees of "Penguinness":

• Traditional Penguin books that maintained a sense of continuity with pre-1965 series character and cover designs.
• Books with Penguin name and Penguin logo (penguin-in-oval) but with cover designs, imprint names and/or other features that were not traditionally Penguin.
• Books that were Penguin only in the loosest sense of being published by Penguin (and so stated on the reverse of the title page), but otherwise not distnguishable as Penguins

In our modest working collection of post-1965 Penguin books, we have mainly dealt with the first type -- the more traditional Penguin books. We have also included selected examples of the second type. We have included only a very few examples of the third type.

The collection in particular provides examples of distinctive series and subseries. Over the years, series and subseries have emerged and disappeared, sometimes absorbed into other series or subseries. The collection makes no pretense of providing an exhaustive picture.

Our post-1965 collection contains a considerably higher proportion of books printed in the U. S. than was the case for the 1935-1965 collection. In the earlier colleciton there were 176 "American Penguin" titles, most of which were printed in the U. S. Other than those American Penguin books, only 26 books (about 1%) of the collection were printed in the U. S. By contrast, in the post-1965 collection about one-third of the books were printed in the U. S. And the proportion rises in the most recent years. We cannot be sure that this reflects the overall publishing production picture. But in any event many more Penguin titles now available to Americans are printed right here in this country.

At the time of its transfer to The Bancroft Library in 1999, this A27 portion of Penguin Books included:

• Penguin books published 1966-1999, numbering 568. Most of these carry direct Penguin or Puffin imprints, representing 61 series and 47 subseries.
• About 65 reference books, monographs, catalogs or ephemera that have been added to the reference portion of the A26 Collection. Table 4 (following the essays in the A26 Finding Aid and listing reference material) has been updated. These reference items and the index to them now serve both the A26 and the A27 collections.
• Index entries that have been added to Table 5 (Collection A26 Finding Aid). This brings the index to reference items up to date through Oct. 1999. Users of the index are also encouraged to make direct use of A Penguin Collector's Companion (Penguin Collectors' Society, rev. edit., 1997), a mini-encyclopedia on many facets of Penguin books and publishing.which has now been added as a reference item. Its alphabetized entries are not included in the main index to reference materials.
• Updated computerized data base. As with the A26 collection, the main data base for this A27 collection is organized at two levels:
  1. Book. With descriptive information about each book. In addition to normal bibliographic description, the data include: series and/or subseries, cover designer/illustrator, condition of book (and dustjacket, if any) and, in some cases, additional comments.
  2. Series and subseries. With information about each of the 96 series that are identified. Nearly one-fourth of the books in the A26 collection also fall within subseries. There is also information about each of 64 subseries.
  The data base also includes an annotated listing of all the reference items. And it includes the items that make up the index to reference materials.
• This essay on post-1965 developments and on the A27 collection, with accompanying Tables 8A, 8B, 9 and 10. Tables 8A, 8B and 9 list Penguin (and Puffin) series and subseries. Table 10 lists non-Penguin imprints published 1986-99 within he larger Penguin Group. These tables -- reflecting the data base from which they are drawn -- also include series and subseries for which the collection lacks examples

A final terminological note: In the post-65 period the term "Penguin" could mean either Penguin imprint (typically, "Penguin Books", which we'd expect to find at the foot of the title page and usually on the short-title page) or Penguin publisher (in recent years, "Penguin Group", which we'd expect to find at or near the head of publisher information on the reverse of the title page). Which usage is employed depends on the context. One further clarification: Generally, we speak of Penguin imprint, but, more precisely, this usually refers to either Penguin or Puffin imprints. Puffin imprints are for children's books. At some periods in Penguin history, "Penguin" appeared on the title page for Puffin titles; for most recent periods, "Puffin" has appeared on the title page. It is simpler to say "Penguin" than always to say "Penguin or Puffin".

8A: By Library Designation

Library Desig.	Series Name	Publication Dates
A1	PENGUIN BOOKS main series	1935-1989
A2	PENGUIN BOOKS (series no. + 10,000)	1989-1995?
A3	PENGUIN BOOKS (series no. + 20,000)	1993- ?
B1	PELICAN BOOKS	1937-1990
B4	PELICAN BOOKS: LIBRARY EDITION	1967-1969
C1	PENGUIN AND PELICAN SPECIALS	1937-
D1	PENGUIN CLASSICS	1946-1992
D1.5	PENGUIN CLASSICS 039 fr.Peng.Am.Lib.	1983-1985
D1.6	PENGUIN CLASSICS 043 fr.Peng.Eng.Lib.	1985-1986
D1.7	PENGUIN CLASSICS 042 fr.Peng.Poets	??	Not held in Collection
D4	PENGUIN CLASSICS: LIBRARY EDITION	1967-1969	Not held in Collection
D4.6	PENGUIN AUDIOBOOKS of Peng.Classics	??	Not held in Collection
D6	PELICAN CLASSICS	1968- ?
F1	PENGUIN POETS	1941-
F1.6	PENGUIN POETS 058	1994?
F3	PENGUIN POETS: LIBRARY EDITION	1968-1969
G1	PENGUIN GUIDES	1939-1960
G2	PENGUIN HANDBOOKS	1942-
G2.5	PENGUIN HANDBOOKS 01	1981?
G3	PENGUIN HANDBOOKS: LIBRARY EDITION	1968	Not held in Collection
G3.7	PENGUIN HANDBOOKS hardback	1978- ?	Not held in Collection
G5	PENGUIN TRAVEL GUIDES later series	1980-1991?
G6	PENGUIN REFERENCE BOOKS	1943-
G8	PENGUIN REFERENCE BOOKS: LIBR. ED.	1968	Not held in Collection
H1	BUILDINGS OF ENGLAND paperback	1951-1964	Not held in Collection
H2	BUILDINGS OF ENGLAND hardback	1952-1982?
H3	PELICAN HISTORY OF ART hardback	1953-1992
H4	PELICAN HISTORY OF ART paperback	1966-1992
H5.7	PENGUIN NEW ART	1971- ?	Not held in Collection
J2	PENGUIN ENGLISH LIBRARY	1965-1985
J4	ENGLISH LANGUAGE BOOK SOCIETY	1962- ?	Not held in Collection
J5	PENGUIN PLAYS	1946- ?
J6	PENGUIN SHAKESPEARE	1937-1959
K1	PUFFIN [STORY] BOOKS	1941-
K1.6	PUFFIN CLASSICS	1986-1990
K2	PUFFIN PICTURE BOOKS	1940-1965	Not held in Collection
K8	PEACOCK BOOKS	1962-1979
L1	MISCELLANEOUS	1938- ?
L3	PENGUIN AFRICAN LIBRARY	1962- ?
L6	PEREGRINE BOOKS	1962- ?
L8	HUMMINGBIRD BOOKS	1965-1974?	Not held in Collection
M9.6	GRANTA: PAP.MAG. OF NEW WRITING 00	1983-1988
M9.7	GRANTA: PAP.MAG. OF NEW WRITING 01	1988-
N6	PELICAN SHAKESPEARE (U.S.)	1956-1966
P6	AUSTRALIAN PENGUIN BOOKS (AUS.)	1963- ?	Not held in Collection
P8	PERMANENT PENGUINS (AUS.)	1983?	Not held in Collection
S1	PENGUIN EDUCATION	1966-1974	Not held in Collection
S2	ILLUSTRATED WORLD HISTORY	??	Not held in Collection
S4	LIVES AND LETTERS	1978?-
S5	NEW PENGUIN SHAKESPEARE	1967- ?
S6	NUFFIELD PUBLICATIONS	1966- ?	Not held in Collection
S7	NUFFIELD A SERIES: CHEM. AND BIOL.	??	Not held in Collection
S8	PENGUIN AMERICAN LIBRARY (U.S.)	1980?-1985
T1	PENGUIN PLAYS: LIBRARY EDITION	1968	Not held in Collection
T2	VIKING PORTABLE LIBRARY	1978?-
T3	NEW PENGUIN SHAKESPEARE: LIBR. ED.	1967-1968
T4	PENGUIN SHAKESPEARE LIBRARY: LIB.ED.	1968	Not held in Collection
T6	PENGUIN ENGLISH LIBRARY: LIBR. ED.	1968- ?
T7	PEREGRINE BOOKS: LIBRARY EDITION	1967-1969
U1	ALLEN LANE THE PENGUIN PRESS	1966- ?
U2	PENGUIN INTERNATIONAL EDITIONS	1970- ?	Not held in Collection
U3	PENGUIN MODERN PLAYWRIGHTS	1966-1970?	Not held in Collection
U4	PENGUIN MODERN PSYCHOLOGY	1966- ?
U5	PENGUIN NATURE	??	Not held in Collection
U6	PENGUIN SHAKESPEARE LIBRARY	1967- ?	Not held in Collection
U7	PENGUIN UNIVERSITY BOOKS	1971- ?	Not held in Collection
U8	WRITING TODAY: LIBRARY EDITION	1967-1968	Not held in Collection
U9	SYRENS	1994?
V1	PICTURE PUFFINS 050	1985?
V1.5	PICTURE PUFFINS 054	1993-1994?
V1.6	PICTURE PUFFINS 055	??	Not held in Collection
V1.7	PICTURE PUFFINS 056	??	Not held in Collection
V2	PUFFIN BREAKTHROUGH TO LITERATURE	??	Not held in Collection
V3	PUFFIN EXPLORERS paperback	1972-1975	Not held in Collection
V5	PUFFIN FOLKTALES OF THE WORLD	1976?	Not held in Collection
V6	PUFFIN READERS' DIARY	1967-1973	Not held in Collection
V6.1	PUFFIN CLUB DIARY	1973-1978	Not held in Collection
V8	PUFFIN CHOICE (AUS.)	1983-1985	Not held in Collection
W1	PENGUIN TROLLOPE, THE	1992-1993?
W2	PENGUIN QUARTERLY	1992- ?	Not held in Collection
W4	PENGUIN 60s: BRIT. SERIES	1995
W5	PENGUIN 60S: U. S. SERIES	1995
W6	PENGUIN 60s CLASSICS: BRIT. SERIES	1995
W7	PENGUIN 60s CLASSICS: U. S. SERIES	1995
W8	PENGUIN CHILDREN'S 60s: BRIT.SERIES	1996
W8.1	PENGUIN TRAVEL 60s: BRIT.SERIES	1996	Not held in Collection
W9	AUSTRALIAN PENGUIN 60s	1997
W9.1	METHUEN POOH 70 (Peng. 60s parody)	1997
X2	VIRAGO MODERN CLASSICS	1985?
X3	PLUME/PENGUIN BOOKS	1993-1995?
X4	PENGUIN BOOKS/ARKANA	1990-1996?

8B: Alphabetically by Series Name

Library Desig.	Series Name	Publication Dates
U1	ALLEN LANE THE PENGUIN PRESS	1966- ?
W9	AUSTRALIAN PENGUIN 60s	1997
P6	AUSTRALIAN PENGUIN BOOKS (AUS.)	1963- ?	Not held in Collection
H2	BUILDINGS OF ENGLAND hardback	1952-1982?
H1	BUILDINGS OF ENGLAND paperback	1951-1964	Not held in Collection
J4	ENGLISH LANGUAGE BOOK SOCIETY	1962- ?	Not held in Collection
M9.6	GRANTA: PAP.MAG. OF NEW WRITING 00	1983-1988
M9.7	GRANTA: PAP.MAG. OF NEW WRITING 01	1988-
L8	HUMMINGBIRD BOOKS	1965-1974?	Not held in Collection
S2	ILLUSTRATED WORLD HISTORY	??	Not held in Collection
S4	LIVES AND LETTERS	1978?-
W9.1	METHUEN POOH 70 (Peng. 60s parody)	1997
L1	MISCELLANEOUS	1938- ?
S5	NEW PENGUIN SHAKESPEARE	1967- ?
T3	NEW PENGUIN SHAKESPEARE: LIBR. ED.	1967-1968
S7	NUFFIELD A SERIES: CHEM. AND BIOL.	??	Not held in Collection
S6	NUFFIELD PUBLICATIONS	1966- ?	Not held in Collection
K8	PEACOCK BOOKS	1962-1979
B1	PELICAN BOOKS	1937-1990
B4	PELICAN BOOKS: LIBRARY EDITION	1967-1969
D6	PELICAN CLASSICS	1968- ?
H3	PELICAN HISTORY OF ART hardback	1953-1992
H4	PELICAN HISTORY OF ART paperback	1966-1992
N6	PELICAN SHAKESPEARE (U.S.)	1956-1966
W6	PENGUIN 60s CLASSICS: BRIT. SERIES	1995
W7	PENGUIN 60s CLASSICS: U. S. SERIES	1995
W4	PENGUIN 60s: BRIT. SERIES	1995
W5	PENGUIN 60S: U. S. SERIES	1995
L3	PENGUIN AFRICAN LIBRARY	1962- ?
S8	PENGUIN AMERICAN LIBRARY (U.S.)	1980?-1985
C1	PENGUIN AND PELICAN SPECIALS	1937-
D4.6	PENGUIN AUDIOBOOKS of Peng.Classics	??	Not held in Collection
A1	PENGUIN BOOKS main series	1976?
A2	PENGUIN BOOKS (series no. + 10,000)	1989-1995?
A3	PENGUIN BOOKS (series no. + 20,000)	1993- ?
X4	PENGUIN BOOKS/ARKANA	1990-1996?
W8	PENGUIN CHILDREN'S 60s: BRIT.SERIES	1996
D1	PENGUIN CLASSICS	1946-1992
D1.5	PENGUIN CLASSICS 039 fr.Peng.Am.Lib.	1983-1985
D1.7	PENGUIN CLASSICS 042 fr.Peng.Poets	??	Not held in Collection
D1.6	PENGUIN CLASSICS 043 fr.Peng.Eng.Lib.	1985-1986
D4	PENGUIN CLASSICS: LIBRARY EDITION	1967-1969	Not held in Collection
S1	PENGUIN EDUCATION	1964-1974	Not held in Collection
J2	PENGUIN ENGLISH LIBRARY	1965-1985
T6	PENGUIN ENGLISH LIBRARY: LIBR. ED.	1968- ?
G1	PENGUIN GUIDES	1939-1960
G2	PENGUIN HANDBOOKS	1942-
G3.7	PENGUIN HANDBOOKS hardback	1978- ?	Not held in Collection
G2.5	PENGUIN HANDBOOKS 01	1981?
G3	PENGUIN HANDBOOKS: LIBRARY EDITION	1968	Not held in Collection
U2	PENGUIN INTERNATIONAL EDITIONS	1970- ?	Not held in Collection
U3	PENGUIN MODERN PLAYWRIGHTS	1966-1970?	Not held in Collection
U4	PENGUIN MODERN PSYCHOLOGY	1966- ?
U5	PENGUIN NATURE	??	Not held in Collection
H5.7	PENGUIN NEW ART	1971- ?	Not held in Collection
J5	PENGUIN PLAYS	1946- ?	Not held in Collection
T1	PENGUIN PLAYS: LIBRARY EDITION	1968	Not held in Collection
F1	PENGUIN POETS	1941-
F1.6	PENGUIN POETS 058	1994?
F3	PENGUIN POETS: LIBRARY EDITION	1968-1969
W2	PENGUIN QUARTERLY	1992- ?	Not held in Collection
G6	PENGUIN REFERENCE BOOKS	1943-
G8	PENGUIN REFERENCE BOOKS: LIBR. ED.	1968	Not held in Collection
J6	PENGUIN SHAKESPEARE	1937-1959
U6	PENGUIN SHAKESPEARE LIBRARY	1967- ?	Not held in Collection
T4	PENGUIN SHAKESPEARE LIBRARY: LIB.ED.	1968	Not held in Collection
W8.1	PENGUIN TRAVEL 60s: BRIT.SERIES	1996	Not held in Collection
G5	PENGUIN TRAVEL GUIDES later series	1980-1991?
W1	PENGUIN TROLLOPE, THE	1992-1993?
U7	PENGUIN UNIVERSITY BOOKS	1971- ?	Not held in Collection
L6	PEREGRINE BOOKS	1962- ?
T7	PEREGRINE BOOKS: LIBRARY EDITION	1967-1969
P8	PERMANENT PENGUINS (AUS.)	1983?	Not held in Collection
V1	PICTURE PUFFINS 050	1985?
V1.5	PICTURE PUFFINS 054	1993-1994?
V1.6	PICTURE PUFFINS 055	??	Not held in Collection
V1.7	PICTURE PUFFINS 056	??	Not held in Collection
X3	PLUME/PENGUIN BOOKS	1993-1995?
V2	PUFFIN BREAKTHROUGH TO LITERATURE	??	Not held in Collection
V8	PUFFIN CHOICE (AUS.)	1983-1985	Not held in Collection
K1.6	PUFFIN CLASSICS	1986-1990
V6.1	PUFFIN CLUB DIARY	1973-1978	Not held in Collection
V3	PUFFIN EXPLORERS paperback	1972-1975	Not held in Collection
V5	PUFFIN FOLKTALES OF THE WORLD	1976?	Not held in Collection
K2	PUFFIN PICTURE BOOKS	1940-1965	Not held in Collection
V6	PUFFIN READERS' DIARY	1967-1973	Not held in Collection
K1	PUFFIN [STORY] BOOKS	1941-
U9	SYRENS	1994?
T2	VIKING PORTABLE LIBRARY	1978?-
X2	VIRAGO MODERN CLASSICS	1985?
U8	WRITING TODAY: LIBRARY EDITION	1967-1968	Not held in Collection

Library Desig.	Subseries Name	Publication Dates
A1.	PENGUIN BOOKS Main Series
	Contemporary American Fiction	1985-1991?
	Lives of Modern Women	1986?
	Penguin Classic Crime	1986?
	Penguin Crime Fiction	1966-1988
	Penguin Metaphysical Library	1972?
	Penguin Modern Masters	1976?
	Penguin Modern Stories	1969-1972	Not held in Collection
	Penguin New Writers	1968-1969?	Not held in Collection
	Penguin Phrase Books	1972?
	Penguin Short Fiction	1983-1987?
	Penguin Sports Library	??	Not held in Collection
	Penguin Travel Library	1989 ?
	Writers for the Other Europe	1981-1986?
A2.	PENGUIN BOOKS Main Series no. + 10,000
	Contemporary American Fiction	1987-
	Essential Series	1990 ?
	King Penguin later post65 series	1981-1989?
	Penguin Crime Fiction	1989-1995?
	Penguin Crossword Puzzles	1989-1994?
	Penguin Nature Library	1990-1994?
	Penguin Twentieth-Century Classics	1985-1993?
A3.	PENGUIN BOOKS Main Series no. + 20,000
	Penguin Crime Fiction	1994-1998?
	Penguin Mystery	1998?
B1.	PELICAN BOOKS
	Architect and Society, The	1966?
	Concepts of the Man-Made Environment	1975?
	New Pelican Guide to English Literature	1984?
	Pelican Anthropology Library	1970?
	Pelican Biographies	1970?
	Pelican Geography Series	1970?
	Pelican History of the United States	1971-1980?
	Pelican Latin American Library	1971- ?	Not held in Collection
	Studies in Social Pathology	1964-1983?
	Style and Civilization	1967-1983?
B4.	PELICAN BOOKS Library Edition
	Style and Civilization: Libr. Edit.	1967-1969	Not held in Collection
C1.	PENGUIN AND PELICAN SPECIALS
	Penguin Science Survey	1961-1968	Not held in Collection
F1.	PENGUIN POETS
	Penguin Modern European Poets	1964- ?
	Penguin Modern Poets	1962-
	Poet to Poet	1973- ?
G3.7.	PENGUIN HANDBOOKS Hardback
	Penguin Nature Guides	1978- ?	Not held in Collection
G6.	PENGUIN REFERENCE BOOKS
	Penguin Atlas Series	1986-1988?
J5.	PENGUIN PLAYS
	New English Dramatists	1959-1970?	Not held in Collection
K1.	PUFFIN [STORY] BOOKS
	Puffin Newb.Libr. repr. by Troll Assocs.	1988?
	Puffin Newbery Library	1993?-
	Puffin Plus	1986?
	Young, Puffin, A	1959?
S1.	PENGUIN EDUCATION
	Connexions	??	Not held in Collection
	Penguin Cookbooks	??	Not held in Collection
	Penguin Education Specials	1969?
	Penguin English Poets	1971?
	Penguin Modern Economics	1972?
	Penguin Modern Sociology Readings	1972?
	Penguin Passnotes	1984-	Not held in Collection
	Penguin Poetry Library	1985?-	Not held in Collection
	Voices	??	Not held in Collection
X1.1.	PICTURE PUFFINS 054
	Puffin Pied Piper, A	1976?
	Puffin Unicorn. A	1992- ?
X1.2.	PICTURE PUFFINS 055
	Puffin Pied Piper, A	1994?
	Puffin Unicorn. A	??	Not held in Collection
X1.3.	PICTURE PUFFINS 056
	Puffin Pied Piper, A	??	Not held in Collection
	Puffin Unicorn. A	1997?
X2.	VIRAGO MODERN CLASSICS
	Penguin Books/Virago Press	1985?

This list of imprints is no doubt incomplete, particularly for British imprints. The list comes mainly from American sources. The imprint names and the types of books to which they applied may have varied over time. Even so, our list provides a feel for the complex array of imprints not directly bearing a Penguin name on the cover or title page, but showing in fine print on the verso page that the imprint was published under Pearson/Penguin publishing umbrella. Only a very few examples in the A27 Collection.

Imprint Name	Dates of Publication	Type
Ace	1998	Paperback.
Ace/Putnam	1998	Hardcover.
Arkana	1996-1998	Paperback.
Berkley Books	1998-1999
Boulevard	1998	Hardcover.
Consumer Guides/Pub.	1998	Distributed by Penguin.
Darkhorse Comics	1998	Distributed by Penguin.
DAW	1998	Hardcover & paperback.
Dial Books for Young Readers	1998	Children's.
Dial Easy to Read	1993-1996	Children's.
Dial Pied Piper	1993	Children's.
Donald L. Fine	1993-1998	Hardcover.
Dutton	1991-1998	Hardcover. Libr. Designat. of Examples in Collection: Y4
Dutton Children's Books	1998	Children's.
Dutton Unicorn	1993-1996	Children's.
Element	1996-1998	Distributed by Penguin.
Elm Tree Books	1993
Frederick Warne	1998	Children's.
G. P. Putnam	1998	Hardcover.
Grosset and Dunlap	1998	Children's.
Grosset/Putnam	1998	Hardcover.
Hamish Hamilton	1993-1996
High Bridge Audio	1998	Distributed by Penguin.
HP Books	1998	Paperback.
Jeremy P. Tarcher	1989-1998	Hardcover & paperback. Libr. Designat. of Examples in
Jove	1998	Paperback.
Kestrel
Ladybird Books	1998	Children's.
Library of America, The	1998	Distributed by Penguin.
Mentor	1998	Paperback.
Meridian	1996
Mermaid	1993-1996
Michael Joseph	1993-1996
Monacelli Press	1998	Distributed by Penguin.
New American Library	1996
Onyx	1998	Paperback.
Overlook Press	1986-1998	Distributed by Penguin.
PaperStar	1998	Children's.
Pavilion Books	1993-1996
Pelham Books	1993-1996
Penguin Putnam	1993-1996
Penguin Studio	1998	Hardcover.
Perigee	1998	Paperback.
Philomel	1998	Children's.
Plume	1992-1996	Libr. Designat. of Examples in Collection: Y4.1
Price Stern Sloan	1998	Hardcover.
Prime Crime	1998	Paperback.
Reader's Digest	1998	Distributed by Penguin.
Riverhead Books	1998	Hardcover.
Roc	1998	Paperback.
Rough Guides	1988-1998	Distributed by Penguin. Libr. Designat. of Examples in Collection:
Signet Books	1996-1998	Paperback. Libr. Designat. of Examples in Collection: Y4.2
Signet Classics	1998	Paperback.
Stephen Greene Press	1996
Topaz	1998	Paperback.
Truman Talley	1996	Paperback.
Viking Books	1992-1999	Libr. Designat. of Examples in Collection: Y2
Viking Children's Books	1993-1998	Children's.
Viking Compass Books
Viking Critical Library
Viking Kestrel	1986	Children's. Libr. Designat. of Examples in Collection: Y2.1
Viking Portable Library	1996
Virago Modern Classics	1983	Libr. Designat. of Examples in Collection: Y3
Webb & Bower	1993
Wee Sing	1998	Children's.

Location of this collection:

UC Berkeley, Bancroft Library

University of California, Berkeley, The Bancroft Library

Berkeley, CA 94720-6000, US

Contact:

510-642-6481

bancref-library@berkeley.edu

Website