Collection on racism and religious intolerance in American advertising, 1880-1950, bulk 1880-1900

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Summary

Title:
Collection on racism and religious intolerance in American advertising
Dates:
1880-1950, bulk 1880-1900
Creators:
Lord, Daniel A. (Daniel Aloysius), 1888-1955 and Lunsford's Reno Printing Company
Abstract:
A collection of sixty-one advertisements featuring racist stereotypes of Black, Indigenous, and other people of color -- along with a 1937 booklet advocating against marriages between two individuals of differing faiths and a 1950 flyer promoting the opening of a restaurant. The collection includes a 1950 flyer promoting the opening of the Santa Clara Kitchen, advertising "Home Cooking by a Genuine Colored Cook"; an advertisement for Lautz Bros' & Co's Soaps, in which a man is showing the effectiveness of the soap by washing the color off a young man's face; an advertisement featuring an image of Christopher Columbus claiming land while Native Americans lurk and bow to the explorer and his party; and various advertisements featuring stereotypical depictions of Asian Americans. Creation dates for material in the collection range from 1880 to 1950, with the bulk of the material dating between 1880 and 1900. A previous collector of the material grouped and categorized many of the items in the collection.
Extent:
0.21 Linear Feet 1 box
Language:
English .
Preferred citation:

[Box/folder no. or item name], Collection on racism and religious intolerance in American advertising, Collection no. 6233, Special Collections, USC Libraries, University of Southern California

Background

Scope and content:

A collection of sixty-one advertisements featuring racist stereotypes of Black, Indigenous, and other people of color -- along with a 1937 booklet advocating against marriages between two individuals of differing faiths and a 1950 flyer promoting the opening of a restaurant. The collection includes a 1950 flyer promoting the opening of the Santa Clara Kitchen, advertising "Home Cooking by a Genuine Colored Cook"; an advertisement for Lautz Bros' & Co's Soaps, in which a man is showing the effectiveness of the soap by washing the color off a young man's face; an advertisement featuring an image of Christopher Columbus claiming land while Native Americans lurk and bow to the explorer and his party; and various advertisements featuring stereotypical depictions of Asian Americans. Creation dates for material in the collection range from 1880 to 1950, with the bulk of the material dating between 1880 and 1900. A previous collector of the material grouped and categorized many of the items in the collection.

Acquisition information:
Purchased from Eclectibles, March 8, 2021.
Processing information:

Many of the descriptive notes in this finding aid were adapted from descriptions by the immediate source of the material, Eclectibles.

Rules or conventions:
Describing Archives: A Content Standard

About this collection guide

Collection Guide Author:
Bo Doub
Date Encoded:
This finding aid was produced using ArchivesSpace on 2021-07-08 11:04:16 -0700 .

Access and use

Restrictions:

Advance notice required for access.

Terms of access:

All requests for permission to publish or quote from manuscripts must be submitted in writing to the Manuscripts Librarian. Permission for publication is given on behalf of Special Collections as the owner of the physical items and is not intended to include or imply permission of the copyright holder, which must also be obtained.

Preferred citation:

[Box/folder no. or item name], Collection on racism and religious intolerance in American advertising, Collection no. 6233, Special Collections, USC Libraries, University of Southern California

Location of this collection:
Special Collections
Doheny Memorial Library, Room 209
Los Angeles, CA 90089-0189, US
Contact:
(213) 740-5900
specol@usc.edu
Website