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Finding aid for the Collection on racism and religious intolerance in American advertising 6233
6233
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Table of contents
Contributing Institution:
USC Libraries Special Collections
Title: Collection on racism and religious intolerance in American advertising
Creator:
Lord, Daniel A. (Daniel Aloysius), 1888-1955
Creator:
Lunsford's Reno Printing Company
Identifier/Call Number: 6233
Physical Description:
0.21 Linear Feet
1 box
Date (inclusive): 1880-1950
Date (bulk): 1880-1900
Abstract: A collection of sixty-one advertisements featuring racist stereotypes of Black, Indigenous, and other people of color -- along
with a 1937 booklet advocating against marriages between two individuals of differing faiths and a 1950 flyer promoting the
opening of a restaurant. The collection includes a 1950 flyer promoting the opening of the Santa Clara Kitchen, advertising
"Home Cooking by a Genuine Colored Cook"; an advertisement for Lautz Bros' & Co's Soaps, in which a man is showing the effectiveness
of the soap by washing the color off a young man's face; an advertisement featuring an image of Christopher Columbus claiming
land while Native Americans lurk and bow to the explorer and his party; and various advertisements featuring stereotypical
depictions of Asian Americans. Creation dates for material in the collection range from 1880 to 1950, with the bulk of the
material dating between 1880 and 1900. A previous collector of the material grouped and categorized many of the items in the
collection.
Language of Material:
English
.
A collection of sixty-one advertisements featuring racist stereotypes of Black, Indigenous, and other people of color -- along
with a 1937 booklet advocating against marriages between two individuals of differing faiths and a 1950 flyer promoting the
opening of a restaurant. The collection includes a 1950 flyer promoting the opening of the Santa Clara Kitchen, advertising
"Home Cooking by a Genuine Colored Cook"; an advertisement for Lautz Bros' & Co's Soaps, in which a man is showing the effectiveness
of the soap by washing the color off a young man's face; an advertisement featuring an image of Christopher Columbus claiming
land while Native Americans lurk and bow to the explorer and his party; and various advertisements featuring stereotypical
depictions of Asian Americans. Creation dates for material in the collection range from 1880 to 1950, with the bulk of the
material dating between 1880 and 1900. A previous collector of the material grouped and categorized many of the items in the
collection.
Advance notice required for access.
All requests for permission to publish or quote from manuscripts must be submitted in writing to the Manuscripts Librarian.
Permission for publication is given on behalf of Special Collections as the owner of the physical items and is not intended
to include or imply permission of the copyright holder, which must also be obtained.
[Box/folder no. or item name], Collection on racism and religious intolerance in American advertising, Collection no. 6233,
Special Collections, USC Libraries, University of Southern California
Immediate Source of Acquisition
Purchased from Eclectibles, March 8, 2021.
Many of the descriptive notes in this finding aid were adapted from descriptions by the immediate source of the material,
Eclectibles.
Subjects and Indexing Terms
Discrimination in the advertising industry -- United States -- Archival resources
Interfaith marriage -- United States -- 20th century -- Archival resources
Racism -- United States -- 19th century -- Archival resources
Racism -- United States -- 20th century -- Archival resources
Racism against Asians -- United States -- Archival resources
Racism against indigenous peoples -- United States -- Archival resources
Religious institutions -- United States -- 20th century -- Archival resources
Advertisements
Advertising cards
Fliers (printed matter)
Religious texts
Lord, Daniel A. (Daniel Aloysius), 1888-1955 -- Archives
Lunsford's Reno Printing Company -- Archives