Standard Oil Company "See Your West" Scenic Views collection, circa 1940

Printable guide [HTML]
Request items

Summary

Title:
Standard Oil Company "See Your West" Scenic Views collection
Dates:
circa 1940
Creators:
Standard Oil Company
Abstract:
This small collection consists of photographic prints depicting scenes in the western United States and Canada distributed by Standard Oil Company through Standard and Chevron gas stations. Beginning in 1938, the Standard Oil Company began distributing annually 25 collectible photographic prints of scenes in the Western United States and Canada through its Standard and Chevron gas stations. These prints, part of the "See Your West" advertising campaign, were distributed free of charge to motorists. Each print, measuring 9 x 12", was mounted on cards with identifying captions on the bottom, and on the reverse, detailed descriptions of the scene. A tear off section at the end of each mount included information about the program.
Containers:
Box: 1
Extent:
1.56 linear feet. 1 box
Language:
English
Preferred citation:

[Box/folder no. or item name], Standard Oil Company "See Your West" Scenic Views collection, Collection no. 6155, Special Collections, USC Libraries, University of Southern California

Background

Scope and content:

This small collection consists of photographic prints distributed by Standard Oil Company through Standard and Chevron gas stations beginning in 1938. This set includes the following: Mount Revelstoke National Park, B.C. (3 copies); Glacier National Park, Montana (2 copies); Grand Teton National Park, Wyoming; San Francisco-Oakland Bay Bridge; Yosemite National Park, California; Mount Shasta, California (3 copies); Acoma Water Hole, New Mexico; The Alamo, San Antonio, Texas; Lake Tahoe, Nevada-California; Mission San Juan Capistrano, California; Columbia, California (2 copies); Olympic National Park, Washington; Walpi Indian Village, Arizona; The Oregon Coast; Mount Hood, Oregon; and Kings Canyon National Park, California.

Biographical / historical:

Beginning in 1938, the Standard Oil Company began distributing annually 25 collectible photographic prints of scenes in the Western United States and Canada through its Standard and Chevron gas stations. These prints, part of the "See Your West" advertising campaign, were distributed free of charge to motorists. Each print, measuring 9 x 12", was mounted on cards with identifying captions on the bottom, and on the reverse, detailed descriptions of the scene. A tear off section at the end of each mount included information about the program. Standard Oil also offered, for a price, collectible albums in which to store prints and photo mailers to send prints to friends and relatives.

Rules or conventions:
Describing Archives: A Content Standard

About this collection guide

Collection Guide Author:
Sue Luftschein
Date Encoded:
This finding aid was produced using ArchivesSpace on 2018-02-02 15:50:56 -0800 .

Access and use

Restrictions:

COLLECTION STORED OFF-SITE. Advance notice required for access.

Terms of access:

All requests for permission to publish or quote from manuscripts must be submitted in writing to the Manuscripts Librarian. Permission for publication is given on behalf of Special Collections as the owner of the physical items and is not intended to include or imply permission of the copyright holder, which must also be obtained.

Preferred citation:

[Box/folder no. or item name], Standard Oil Company "See Your West" Scenic Views collection, Collection no. 6155, Special Collections, USC Libraries, University of Southern California

Location of this collection:
Special Collections
Doheny Memorial Library, Room 209
Los Angeles, CA 90089-0189, US
Contact:
(213) 740-5900
specol@usc.edu
Website