Strategic Marketing and Communications, Brand Identity and Visual Strategy (records), 1993-2017, bulk 2010-2017

View only results with digital items
Printable guide [HTML]

Summary

Title:
Strategic Marketing and Communications, Brand Identity and Visual Strategy records
Dates:
1993-2017, bulk 2010-2017
Creators:
Chapman University. Strategic Marketing and Communications. Brand Identity and Visual Strategy and Chapman University. Strategic Marketing and Communications. Brand Identity and Visual Strategy
Abstract:
This record group contains digital photographs and videos created by Chapman University and used for various marketing and publication purposes.
Containers:
binder-box: 1
binder-box: 2
binder-box: 3
binder-box: 4
binder-box: 5
carton: 1
flat-box: 1
binder-box: 6
Extent:
4.0 Linear Feet 6 CD/DVD binders 1 carton 1 small box and 62.6 gb 11,380 images, JPEG and TIFF
Language:
English
Preferred citation:

[Item title / description; Box "n" / Folder "n"], Strategic Marketing and Communications, Brand Identity and Visual Strategy records (UA 025), Frank Mt. Pleasant Library of Special Collections and Archives, Chapman University, CA. For the benefit of current and future researchers, please cite any additional information about sources consulted in this collection, including permanent URLs, item or folder descriptions, and box/folder locations.

Background

Scope and content:

Strategic Marketing and Communications, Brand Identity and Visual Strategy records contains two CD binders with digital photographs pertaining to Chapman University events, faculty, athletics, and marketing materials. Digital images and files from the binders have been processed and are in the digital archives.

Also included in this collection are additional materials transferred to the archives which includes 686 DVDs, 7 CDs, 7 VHS cassette tapes, and 39 discs (unknown format).

Biographical / historical:

Per Chapman University's Strategic Marketing and Communications webpage:

"Strategic Marketing & Communications (SMC) is Chapman University's award-winning, full-service marketing department. Working with key campus partners, we are responsible for the development and execution of integrated marketing and communication plans that strengthen and support the University's brand, reputation and strategic vision."

Brand Identity and Visual Strategy began as the Publications and Creative Services department at Chapman University in 2007. In 2010, the department moved under the University Advancement unit until the creation of the Strategic Marketing and Communications department, a subunit within University Advancement, in 2011. The office was known as Creative Services until, in 2023, Creative Services updated its name to Brand Identity and Visual Strategy. The Brand Identity and Visual Strategy office is currently part of the Strategic Marketing and Communications team at Chapman University.

Acquisition information:
Transferred from Strategic Marketing and Communications by Jeff Brouwer, Assistant Vice President, Brand Identity and Visual Strategy, in May 2022. Additional collection materials transferred by Jeff Brouwer in September 2023.
Processing information:

Processed by Brian Song in June 2022. Additional materials transferred in 2023 processed by Alma Martinez, Interlibrary Loan Assistant, in December 2023. Last processed in May 2024.

Creative Services updated its name to Brand Identity and Visual Strategy in 2023. The finding aid and other sources attached to this record have been updated to reflect this change.

Arrangement:

This collection is organized chronologically.

Physical facet:
Numbers in this extent are after processing (appraisal, file naming, and metadata input) of the collection.
Rules or conventions:
Describing Archives: A Content Standard
Bibliography:

Chapman University. "Brand Identity and Visual Strategy." Accessed September 26, 2023. https://www.chapman.edu/campus-services/marketing-communication/smc-team.aspx

About this collection guide

Collection Guide Author:
Brian Song
Date Encoded:
This finding aid was produced using ArchivesSpace on 2026-02-12 12:07:18 -0500 .

Access and use

Restrictions:

This collection is open for research.

Terms of access:

There are no restrictions on the use of this material except where previously copyrighted materials is concerned. It is the responsibility of the researcher to obtain all permissions.

Preferred citation:

[Item title / description; Box "n" / Folder "n"], Strategic Marketing and Communications, Brand Identity and Visual Strategy records (UA 025), Frank Mt. Pleasant Library of Special Collections and Archives, Chapman University, CA. For the benefit of current and future researchers, please cite any additional information about sources consulted in this collection, including permanent URLs, item or folder descriptions, and box/folder locations.

Location of this collection:
One University Drive
Orange, CA 92866, US
Contact:
(714) 532-7719
speccoll@chapman.edu
Website