J. Walter Thompson Company scripts and production material, 1966-1984

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Summary

Title:
J. Walter Thompson Company scripts and production material
Dates:
1966-1984
Creators:
J. Walter Thompson Company
Abstract:
An early innovator in radio and television advertising, the J. Walter Thompson Company developed a leading edge in program production in both media. The collection consists of scripts and production material for television variety specials such as the Academy Awards (1966-68 and 1970-71), America's Junior Miss (1983), Country Music Awards (1982), and the Golden Globe Awards (1981).
Extent:
2.5 linear ft. (6 boxes)
Language:
Preferred citation:

[Identification of item], J. Walter Thompson Company scripts and production material (Collection PASC 167). UCLA Library Special Collections, Charles E. Young Research Library, UCLA.

Background

Scope and content:

Collection consists of scripts and production material for television variety specials featuring personalities such as Andy Williams, Barry Manilow, Bing Crosby, Bob Hope, Dick Van Dyke, Carol Burnett, Jack Benny, Johnny Carson, Mitzi Gaynor, Perry Como, Shirley MacLaine, and Gene Kelly. Also includes material for productions of the Academy Awards (1966-68 and 1970-71), America's Junior Miss (1983), Country Music Awards (1982), and the Golden Globe Awards (1981).

Biographical / historical:

An early innovator in radio and television advertising, the J. Walter Thompson Company quickly developed a leading edge in program production in both media. The company launched its Radio Department in 1927, then re-organized it as the Radio-Television- Film Department in 1955, with a focus on the emerging television market. JWT claimed credit for producing the first commercial TV program in 1930, and was the first agency to develop and maintain an in-house television workshop for pre-testing ideas, effects, and scripts; screen-testing new talent; and previewing commercials and programs for client approval. Biography

Acquisition information:
Gift of Farlan I. Myers, Senior Vice President for J. Walter Thompson Company, 1985.
Arrangement:

The collection is arranged alphabetically by program title.

Physical location:
Stored off-site at SRLF. Advance notice is required for access to the collection. Please contact UCLA Library Special Collections for paging information.
Rules or conventions:
Describing Archives: A Content Standard

About this collection guide

Collection Guide Author:
Processed by Library Special Collections staff; machine-readable finding aid created by Caroline Cubé.
Date Prepared:
©2014 The Regents of the University of California. All rights reserved.
Date Encoded:
This finding aid was produced using the Archivists' Toolkit 2014-03-27T15:27-0700 . Supplementary encoding and revision by Caroline Cubé using Notetab Pro.

Access and use

Restrictions:

Open for research. STORED OFF-SITE AT SRLF. Advance notice is required for access to the collection. Please contact UCLA Library Special Collections for paging information.

Terms of access:

Property rights to the physical object belong to the UC Regents. Literary rights, including copyright, are retained by the creators and their heirs. It is the responsibility of the researcher to determine who holds the copyright and pursue the copyright owner or his or her heir for permission to publish where The UC Regents do not hold the copyright.

Preferred citation:

[Identification of item], J. Walter Thompson Company scripts and production material (Collection PASC 167). UCLA Library Special Collections, Charles E. Young Research Library, UCLA.

Location of this collection:
A1713 Charles E. Young Research Library
Box 951575
Los Angeles, CA 90095-1575, US
Contact:
(310) 825-4988
AskLSC@library.ucla.edu
Website