Fashion Frocks, Inc. style cards and other material, 1952, 1959

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Summary

Creators:

Abstract:

This collection comprises 133 style cards, each approximately 23 x 30.5 cm. The bulk of the cards feature fashion styles from the 1952 Fashion Frocks spring collection, with nine representing the 1959 spring and summer collections. Fabric swatches are pinned to most of the cards. Each card contains information about colors, sizes, price, and an effusive marketing pitch for the dress design on that card. Also included in the collection are letters from the company to Fashion Frocks, Inc. representatives, delivery schedules, a stock list, and a broadside detailing bonus gifts for sales representatives with large orders.

Extent:

0.2 Linear feet (1 box)

Language:

Preferred citation:

Fashion Frocks, Inc. style cards and other material. MS-P054. Special Collections and Archives, The UC Irvine Libraries, Irvine, California. Date accessed.

For the benefit of current and future researchers, please cite any additional information about sources consulted in this collection, including permanent URLs, item or folder descriptions, and box/folder locations.

Background

Scope and content:: This collection comprises 133 style cards, each approximately 23 x 30.5 cm. The bulk of the cards feature fashion styles from the 1952 Fashion Frocks spring collection, with nine representing the 1959 spring and summer collections. Fabric swatches are pinned to most of the cards. Each card contains information about colors, sizes, price, and an effusive marketing pitch for the dress design on that card. Also included in the collection are letters from the company to Fashion Frocks, Inc. representatives, delivery schedules, a stock list, and a broadside detailing bonus gifts for sales representatives with large orders.
Biographical / historical:: Fashion Frocks, Inc. was a dress manufacturing company located in Cincinnati, Ohio.
Acquisition information:: Acquired, 2002 and gift of Lynn Mally, 2013.
Processing information:: Processed by Karen Rosen, 2004.

Indexed terms

Subjects:: Clothing and dress -- United States
Fashion -- United States
Women's clothing -- United States -- History -- Sources
Women's clothing industry -- United States -- History -- Sources
Fashion design drawings -- United States -- 20th century.
Swatches -- 20th century.
Names:: Online Archive of California.

Access and use

Restrictions:: Collection open for research.
Terms of access:: Property rights reside with the University of California. Copyrights are retained by the creators of the records and their heirs. For permission to reproduce or to publish, please contact the Head of Special Collections and Archives.