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Title: Peter Hannaford papers
Date (inclusive): 1949-2014
Collection Number: 83094
Contributing Institution: Hoover Institution Library and Archives
Language of Material:
English
Physical Description:
24 manuscript boxes, 6 3.5-inch floppy disks
(9.6 Linear Feet)
Abstract: Speeches and writings, correspondence, memoranda, printed matter, and photographs, relating to the political career of Ronald
Reagan as governor of California and as presidential candidate in 1976 and 1980. Includes drafts of the book by Peter Hannaford,
The Reagans: A Political Portrait (New York, 1983), and research material used for the book, including speeches by Ronald Reagan; schedules, press releases,
and position papers prepared for Reagan; and selected records of work for Reagan carried out by the public relations firm
Deaver & Hannaford, Inc.
Creator:
Hannaford, Peter
Creator:
Deaver & Hannaford, Inc
Physical Location: Hoover Institution Library & Archives
The collection is open for research; materials must be requested in advance via our reservation system. If there are audiovisual
or digital media material in the collection, they must be reformatted before providing access.
For copyright status, please contact the Hoover Institution Library & Archives
Materials were acquired by the Hoover Institution Library & Archives in 1983
[Identification of item], Peter Hannaford papers, [Box no., Folder no. or title], Hoover Institution Library & Archives
| 1932 September 21 | Born, Glendale, California |
| 1954 | AB, University of California |
| 1954-1956 | First Lieutenant, Signal Corps, U.S. Army |
| 1956 | Account executive, Helen A. Kennedy advertising firm |
| 1957-1962 | Vice president, Kennedy-Hannaford, Inc., San Francisco and Oakland, California |
| 1962-1967 | President, Kennedy-Hannaford, Inc. (name changed to Kennedy, Hannaford & Dolman, Inc., 1965) |
| 1967-1969 | Pettler and Hannaford, Inc. |
| 1968-1969 | National president, Mutual Advertising Agency Network |
| 1969-1972 | Vice president, Wilton, Coombs & Colnett, Inc. |
| 1972 | Representative nominee, United States Congress |
| 1972-1973 | Chairman, California Governor's Consumer Fraud Task Force |
| 1973 | President, Hannaford & Associates, Oakland, California |
| 1974 | Assistant to Governor of Californis – Director, Public Affairs, Governor's office, Sacramento, California |
| 1975-1995 | Chairman of the Board, Hannaford Company, Inc. |
| 1981-1989 | Trustee, White House Preservation Fund |
| 1981-1992 | Trustee, Public Relations Advertising Commission, USIA |
| 1983 | Author, The Reagans: A Political Portrait |
| 1986 | Author, Talking Back to the Media (Japanese edition, 1990) |
| 1986-1991 | Member, The Commonwealth Fund's Commission on Elderly People Living Alone |
| 1991-1996 | Member, Advertising Commission, Mount Vernon |
| 1994 | Co-author, Remembering Reagan |
| 1996 | Managing Director, Franklin Firm, Washington, D.C. |
| 1997 | Editor, My Heart Goes Home: A Hudson Valley Memoir by Thomas Sweet Lossing |
| 1999 | Compiler and editor, The Essential George Washington |
| 2001 | Compiler and editor, The Quotable Calvin Coolidge |
Scope and Content of Collection
The Peter Hannaford papers reflect the contributions made by him and public relations firm, Deaver & Hannaford, Inc., to the
development of Ronald Reagan's political career from governor of California to his candidacy for the presidency of the United
States in 1976 and 1980. This process is based on an extensive search for research materials, such as Ronald Reagan's correspondence,
schedules, writings and speeches, that Peter Hannaford used in his books including,
The Reagans: A Political Portrait, and is evident in the entire collection.
The Peter Hannaford File, on the one hand, is a documentation about his literary accomplishments and his plan for promoting
his books through public events, book tours, radio interviews, and radio scripts, and on the other, represents his efforts
to develop a positive political image of Ronald Reagan.
The Ronald Reagan File sheds light on the campaigns of 1976 and 1980, to focus attention on campaign issues, represent the
Republican political platform, and bring to the forefront the organized and systematic effort made to reflect on Ronald Reagan's
stand on the issues and their impact on the primary elections.
Collected Research series is basically a collection of research materials intended to gather information relating to conference
proceedings attended by Ronald Reagan as governor of California, countries, individuals, national policies, organizations,
political parties, and visit of foreign dignitaries signifying possible impact on United States foreign policy. Although the
dates of this series have been quoted as 1949-1980, there are photocopies of materials about Panama Canal dating back to 1901.
The Photographs and slides play an important role as they depict campaign trips and are a visual representation of Ronald
Reagan, Peter Hannaford, Margaret Thatcher, and others. Audio-Visual File consists of one 7 inch 45 RPM record illustrating
Ronald Reagan's commentary on current issues affecting our lives and 4 cassettes recording voices of some prominent politicians
and media personalities. This could complement Ronald Reagan's speeches on the campaign trail.
Last but not the least, the Computer Files consists of 6 disks serving as an electronic storage for manuscripts of Peter Hannaford's
books and related papers, either written or edited by him.
The collection is organized into 6 series: Peter Hannaford File, Ronald Reagan File, Collected Research, Photographs, Audio-Visual
File, and Computer File.
Deaver and Hannaford, Inc. Hoover Institution Library & Archives
Ronald Regan Subject Collection, Hoover Institution Library & Archives
To see a complete listing of all the related collections, please go to Hoover Institution Library & Archives catalog web site
at http://library.stanford.edu/socrates and use the search term Reagan, Ronald
Subjects and Indexing Terms
Conservatism
United States -- Politics and government
California -- Politics and government -- 1951-
Presidents -- United States -- Election -- 1980
Presidents -- United States -- Election -- 1976
Reagan, Ronald
Reagan, Nancy, 1921-2016