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A Register of the Peter Hannaford Papers
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Collection Details
Table of contents What's This?
  • Access
  • Publication Rights
  • Preferred Citation
  • Acquisition Information
  • Accruals
  • Biographical Chronology
  • Scope and Content of Collection
  • Arrangement
  • Related Material

  • Title: Peter Hannaford Papers
    Date (inclusive): 1949-2014
    Collection Number: 83094
    Contributing Institution: Hoover Institution Archives
    Language of Material: English
    Physical Description: 24 manuscript boxes (9.6 linear feet)
    Abstract: Speeches and writings, correspondence, memoranda, printed matter, and photographs, relating to the political career of Ronald Reagan as governor of California and as presidential candidate in 1976 and 1980. Includes drafts of the book by Peter Hannaford, The Reagans: A Political Portrait (New York, 1983), and research material used for the book, including speeches by Ronald Reagan; schedules, press releases, and position papers prepared for Reagan; and selected records of work for Reagan carried out by the public relations firm Deaver & Hannaford, Inc.
    Physical location: Hoover Institution Archives
    Creator: Hannaford, Peter D.


    Collection is open for research.
    The Hoover Institution Archives only allows access to copies of audiovisual items. To listen to sound recordings or to view videos or films during your visit, please contact the Archives at least two working days before your arrival. We will then advise you of the accessibility of the material you wish to see or hear. Please note that not all audiovisual material is immediately accessible.

    Publication Rights

    For copyright status, please contact the Hoover Institution Archives

    Preferred Citation

    [Identification of item], Peter Hannaford papers, [Box number], Hoover Institution Archives

    Acquisition Information

    Materials were acquired by the Hoover Institution Archives in 1983


    Materials may have been added to the collection since this finding aid was prepared. To determine if this has occurred, find the collection in Stanford University's online catalog Socrates at http://library.stanford.edu/webcat . Materials have been added to the collection if the number of boxes listed in Socrates is larger than the number of boxes listed in this finding aid.

    Biographical Chronology

    1932 September 21 Born, Glendale, California
    1954 AB, University of California
    1954-1956 First Lieutenant, Signal Corps, U.S. Army
    1956 Account executive, Helen A. Kennedy advertising firm
    1957-1962 Vice president, Kennedy-Hannaford, Inc., San Francisco and Oakland, California
    1962-1967 President, Kennedy-Hannaford, Inc. (name changed to Kennedy, Hannaford & Dolman, Inc., 1965)
    1967-1969 Pettler and Hannaford, Inc.
    1968-1969 National president, Mutual Advertising Agency Network
    1969-1972 Vice president, Wilton, Coombs & Colnett, Inc.
    1972 Representative nominee, United States Congress
    1972-1973 Chairman, California Governor's Consumer Fraud Task Force
    1973 President, Hannaford & Associates, Oakland, California
    1974 Assistant to Governor of Californis – Director, Public Affairs, Governor's office, Sacramento, California
    1975-1995 Chairman of the Board, Hannaford Company, Inc.
    1981-1989 Trustee, White House Preservation Fund
    1981-1992 Trustee, Public Relations Advertising Commission, USIA
    1983 Author, The Reagans: A Political Portrait
    1986 Author, Talking Back to the Media (Japanese edition, 1990)
    1986-1991 Member, The Commonwealth Fund's Commission on Elderly People Living Alone
    1991-1996 Member, Advertising Commission, Mount Vernon
    1994 Co-author, Remembering Reagan
    1996 Managing Director, Franklin Firm, Washington, D.C.
    1997 Editor, My Heart Goes Home: A Hudson Valley Memoir by Thomas Sweet Lossing
    1999 Compiler and editor, The Essential George Washington
    2001 Compiler and editor, The Quotable Calvin Coolidge

    Scope and Content of Collection

    The Peter Hannaford papers reflect the contributions made by him and public relations firm, Deaver & Hannaford, Inc., to the development of Ronald Reagan's political career from governor of California to his candidacy for the presidency of the United States in 1976 and 1980. This process is based on an extensive search for research materials, such as Ronald Reagan's correspondence, schedules, writings and speeches, that Peter Hannaford used in his books including, The Reagans: A Political Portrait, and is evident in the entire collection.
    The Peter Hannaford File, on the one hand, is a documentation about his literary accomplishments and his plan for promoting his books through public events, book tours, radio interviews, and radio scripts, and on the other, represents his efforts to develop a positive political image of Ronald Reagan.
    The Ronald Reagan File sheds light on the campaigns of 1976 and 1980, to focus attention on campaign issues, represent the Republican political platform, and bring to the forefront the organized and systematic effort made to reflect on Ronald Reagan's stand on the issues and their impact on the primary elections.
    Collected Research series is basically a collection of research materials intended to gather information relating to conference proceedings attended by Ronald Reagan as governor of California, countries, individuals, national policies, organizations, political parties, and visit of foreign dignitaries signifying possible impact on United States foreign policy. Although the dates of this series have been quoted as 1949-1980, there are photocopies of materials about Panama Canal dating back to 1901.
    The Photographs and slides play an important role as they depict campaign trips and are a visual representation of Ronald Reagan, Peter Hannaford, Margaret Thatcher, and others. Audio-Visual File consists of one 7 inch 45 RPM record illustrating Ronald Reagan's commentary on current issues affecting our lives and 4 cassettes recording voices of some prominent politicians and media personalities. This could complement Ronald Reagan's speeches on the campaign trail.
    Last but not the least, the Computer Files consists of 6 disks serving as an electronic storage for manuscripts of Peter Hannaford's books and related papers, either written or edited by him.


    The collection is organized into 6 series: Peter Hannaford File, Ronald Reagan File, Collected Research, Photographs, Audio-Visual File, and Computer File.

    Related Material

    Deaver and Hannaford, Inc. Hoover Institution Archives
    Ronald Regan Subject Collection, Hoover Institution Archives
    To see a complete listing of all the related collections, please go to Hoover Institution Archives catalog web site at http://library.stanford.edu/socrates and use the search term Reagan, Ronald

    Subjects and Indexing Terms

    Reagan, Ronald.
    California--Politics and government--1951-
    Presidents--United States--Election--1976.
    Presidents--United States--Election--1980.
    Reagan, Nancy, 1923-.
    United States--Politics and government.