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Guide to the Proposition 99 Campaign Files, 1982-1988 (bulk 1987-1989)
MSS 94-52  
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Collection Details
Table of contents What's This?
  • Descriptive Summary
  • Administrative Information
  • Scope and Content
  • History of Proposition 99

  • Descriptive Summary

    Title: Proposition 99 Campaign Files,
    Date (inclusive): 1982-1988 (bulk 1987-1989)
    Collection number: MSS 94-52
    Creator: Proposition 99 Campaign
    Extent: Volume: 5 cubic feet
    Repository: University of California, San Francisco. Library. Archives and Special Collections.
    San Francisco, California 94143-0840
    Shelf location: For current information on the location of these materials, please consult the Library's online catalog.
    Language: English.

    Administrative Information


    Collection is open for research.

    Preferred Citation

    [Identification of item], Proposition 99 Campaign Files, MSS 94-52, Archives & Special Collections, UCSF Library & CKM

    Scope and Content

    This collection was the files of the Proposition 99 campaign director Jack Nicholl.The records document all aspects of the campaign effort of the Coalition for a Healthy California.Paper files include correspondence, financial reports of both the CHC and the opposition, meeting minutes, position papers, drafts of the proposition, advertisements, newspaper and magazine articles, legal documents regarding a lawsuit filed by the opposition against the coalition and the secretary of state, reports on various aspects of the proposition and its possible effects, political opinion polls and studies of various constituencies. Information includes files on the Fairness Doctrine as regards political advertising, lists of endorsers, fundraising records, and files on the past efforts to raise the tobacco tax (Propositions 5 and 10). There are also photographs and negatives of fundraising events and press conferences. Audio/visual materials consist of recordings of advertisements, press conferences, news items, and debates. Ephemera includes buttons, bumper stickers, and posters.
    This collection is organized alphabetically by subject matter.

    History of Proposition 99

    Proposition 99 was a California statewide referendum passed in 1988 which raised the excise tax on tobacco sales. Proposition 99 added an additional 25 cent tax on each package of cigarettes and a proportional tax increase on other tobacco products. This tax raised California's tobacco tax to be among the highest in the United States. Previous efforts to raise the tax on tobacco by referendum had included Propositions 5 and 10. Behind Proposition 99 was a coalition of health and environmental organizations and activists calling themselves the Coalition for a Healthy California (CHC).Among the participants in the pro-99 campaign were the American Cancer Society,American Heart Association,American Lung Association,Americans for Nonsmokers' Rights,California Association of Hospitals and Health Systems,California Medical and Dental Associations,Planning and Conservation League of California.and the The opposition group, funded by the tobacco industry, was known as Californians Against Unfair Tax Increases.