Collection Guide
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Luella "Billie" Ulrich Collection on the Gulls' Way Estate
0159
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Table of contents
Language of Material:
English
Contributing Institution:
Pepperdine University. Special Collections and University Archives.
Title: Luella (Billie) Ulrich Collection on the Gulls' Way Estate
Identifier/Call Number: 0159
Physical Description:
1.2 Linear Feet
3 Hollinger boxes
Date (inclusive): 1943-1996
Abstract: The Luella "Billie" Ulrich Collection on the Gulls Way Estate contains photographs and ephemera related to the Gulls Way Estate
in Malibu, as well as of the Ulrich family.
Advance notice required for access.
The collection is arranged in alphabetical order by folder title.
Gulls' Way is an 11.5 acre estate atop the bluffs at Latigo Point in Malibu. Billie (Luella) and Rick (Erving) Ulrich bought
the property in 1943 from the Marblehead Land Company. They completed building the guest house in 1947 and main house in
1971. A number of movies and television shows fimed on the property, including It's Only Money (1962), "Fantasy Isand" (1978-1984),
and "Hardcastle & McCormick" (1983-1986). The Ulrichs hosted many parties and celebrations over the years, inlcuding an annual
4th of July party which conicided with Billie's birthday. Gulls' Way remains a popular wedding venue today.
Rick passed away in 1987, and in 1992 Billie negotiated with Pepperdine to give the university the property but retain the
right to remain at Gulls Way until her death. After she passed in 1996, Pepperdine sought to convert Gulls' Way into a conference
center. They faced heavy opposition from the city of Malibu, and in 2000 opted to sell the property. Television personality
Dick Clark bought the estate in 2002.
[Box/folder# or item name], Luella "Billie" Ulrich Collection on the Gulls' Way Estate, Collection no. 159, Special Collections
and University Archives, University Libraries, Pepperdine University.
This collection was processed by Kelsey Knox in 2020.
The Luella "Billie" Ulrich Collection on the Gulls Way Estate contains photographs of the Gulls Way Estate grounds, guest
house, apartment interior, and main house interior, as well as photographs of Billie and Rick on the property. It also contains
some ephemera and other paper materials and the inventory of the contents of the estate when it was donated to Pepperdine
after Billie Ulrich's passing.
Copyright restrictions may apply.