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Luella "Billie" Ulrich Collection on the Gulls' Way Estate
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Collection Details
Table of contents What's This?
  • Conditions Governing Access
  • Arrangement
  • Biographical/ Historical
  • Preferred Citation
  • Processing Information
  • Scope and Contents
  • Conditions Governing Use

  • Language of Material: English
    Contributing Institution: Pepperdine University. Special Collections and University Archives.
    Title: Luella (Billie) Ulrich Collection on the Gulls' Way Estate
    Identifier/Call Number: 0159
    Physical Description: 1.2 Linear Feet 3 Hollinger boxes
    Date (inclusive): 1943-1996
    Abstract: The Luella "Billie" Ulrich Collection on the Gulls Way Estate contains photographs and ephemera related to the Gulls Way Estate in Malibu, as well as of the Ulrich family.

    Conditions Governing Access

    Advance notice required for access.


    The collection is arranged in alphabetical order by folder title.

    Biographical/ Historical

    Gulls' Way is an 11.5 acre estate atop the bluffs at Latigo Point in Malibu. Billie (Luella) and Rick (Erving) Ulrich bought the property in 1943 from the Marblehead Land Company. They completed building the guest house in 1947 and main house in 1971. A number of movies and television shows fimed on the property, including It's Only Money (1962), "Fantasy Isand" (1978-1984), and "Hardcastle & McCormick" (1983-1986). The Ulrichs hosted many parties and celebrations over the years, inlcuding an annual 4th of July party which conicided with Billie's birthday. Gulls' Way remains a popular wedding venue today.
    Rick passed away in 1987, and in 1992 Billie negotiated with Pepperdine to give the university the property but retain the right to remain at Gulls Way until her death. After she passed in 1996, Pepperdine sought to convert Gulls' Way into a conference center. They faced heavy opposition from the city of Malibu, and in 2000 opted to sell the property. Television personality Dick Clark bought the estate in 2002.

    Preferred Citation

    [Box/folder# or item name], Luella "Billie" Ulrich Collection on the Gulls' Way Estate, Collection no. 159, Special Collections and University Archives, University Libraries, Pepperdine University.

    Processing Information

    This collection was processed by Kelsey Knox in 2020.

    Scope and Contents

    The Luella "Billie" Ulrich Collection on the Gulls Way Estate contains photographs of the Gulls Way Estate grounds, guest house, apartment interior, and main house interior, as well as photographs of Billie and Rick on the property. It also contains some ephemera and other paper materials and the inventory of the contents of the estate when it was donated to Pepperdine after Billie Ulrich's passing.

    Conditions Governing Use

    Copyright restrictions may apply.