Collection Guide
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Advertising (California Die-cut collection)
2014.042.r
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Table of contents
Language of Material:
English
Contributing Institution:
Frank Mt. Pleasant Library of Special Collections and Archives, Leatherby Libraries
Title: Die-cut California advertising collection
Identifier/Call Number: 2014.042.r
Physical Description:
0.25 Linear Feet
(2 boxes)
Date (inclusive): 1904-1971
Abstract: A collection of specimens of California die-cut printing.
Container: 1, 2
This collection consists of 27 examples die-cut advertising and promotional material for California products and destinations.
1. Bullock’s Pasadena - children’s menu [circa 1950]. Shape: circus wagon housing a lion.
2. Cawston Ostrich Farm (South Pasadena) – souvenir brochure, 1907. Shape: ostrich egg.
3. Ghirardelli (San Francisco) – Ghirardelli’s Chocolate Flicks promotional piece, 1904. Shape: Ghirardelli Flick.
4. Goman’s Gay Nineties (San Francisco) – promotional piece for nightclub [circa 1960s]. Shape: moustache.
5. The H.C. Long Syrup Company – Long’s Covered Wagon Brand Syrup [circa 1930s]. Shape: 3D covered wagon.
6. Knapp’s Good Food (Garberville) – promotional piece [circa 1930s]. Shape: coffee cup.
7. Laguna Federal Savings (Laguna Beach) – Pocket Pig Coin Saver [circa 1960s]. Shape: pig.
8. The Mission Company – Mission Orange Drink fan pull [circa 1940s]. Shape: orange.
9. The Model Grocery Company (Pasadena) – promotional item to assist children in learning to subtract, divide and add. Shape:
child with hat.
10. The Northern California Citrus Fair (Sacramento) – promotional piece, 1911. Shape: bunch of oranges.
11. Pabco Products – Pabcolin The California Enamel Surface Floor Covering promotional flyer, 1920. Shape: bear.
12. Pettijohn’s California Breakfast Food (San Francisco) – product brochure [circa 1890]. Shape: bear.
13. Pineapple Growers Association (San Francisco) – Pineapple Party Fair recipe book, 1970. Shape: pineapple.
14. Powell and Main Streets Municipal Railway (San Francisco) – promotional piece, 1947. Shape: cable car.
15. Pure Gold (Redlands) – Pedro Pomelo, Lily Lemon, Ozie Orange promotional standees [2 sets], 1920. Shape: anthropomorphic
citrus.
16. Sam’s Sea Food Family Restaurant (Huntington Beach) – children’s menu [circa 1965]. Shape: marlin.
17. San Francisco Ferry (San Francisco) – ferry schedule for the Golden Gate Ferry. Shape: seagull.
18. Tony's Variety & Hardware Store (Angel's Camp) - Jumping Frog Jubilee promotional flyer [circa 1970]. Shape: frog.
19. Vigor of Life, cures all pain, sold by all druggists (Sacramento) - full color advertisement promoting a patent medicine
[late 19th century]. Shape: wood saw with floral motif.
20. The Victor Hugo Inn (Laguna Beach) - full color advertisement promoting the Victor Hugo Inn. Shape: cloud.
21. Red Apple Inn (Carlsbad) - A-la-carte menu. Shape: apple.
22. Western Fruit Jobbers' Association Northern California Citrus Fair - promotional piece, 1911. Shape: oranges.
23. Fisher and Fisher Hardware (Redondo) - promotional piece. Shape: Man wearing suit holding sign.
24. Helms Bakeries - promotional piece, 1939. Shape: fold-up toy delivery truck. Accompanied by a pamphlet "A Trip Through
Helms."
25. Bernstein's Fish Grottos - informational piece, 1938. Shape: clam.
26. Holtville, California - post card, circa 1930s. Shape: bunch of carrots.
27. California agriculture - recipe pamphlet, circa 1950s. Shape: lima bean.
28. The Lock Restaurant (Los Angeles) – menu, circa 1920. Shape: pad lock.
29. Barefoot Bar (San Diego) —menu, circa 1965. Shape: bare foot.
30. Prosit! restaurant (San Francisco) – cocktail menu, circa 1940s. Shape: wine bottle.
31. A Night in Hawaii epicurean club annual dinner and dance (Los Angeles) – menu and program, 1940. Shape: pineapple.
32. Rite Spot Café (Redding)—menu, circa 1950. Shape: cow.
33. La Fiesta restaurant (San Francisco) – menu, circa 1940. Shape: sombrero.
34. Alioto’s Fish Grotto restaurant (San Francisco) – keepsake, circa 1950. Shape: fish.
Immediate Source of Acquisition
Purchase, 2014.
The collection is arranged by order of purchase.
Die-cutting developed during the Industrial Revolution. In the mid-19th century, die-cutting machines were introduced for
the mass production of materials, most notably the manufacturing of shoes, the technology eventually extended to printing.
Advertisers quickly realized that the unique shapes captured viewer's attention, which is, of course, the primary goal of
advertising. Sometimes the subject matter related directly to what was being sold and at other items, it had no relation to
the image being advertised.
This collection is open for research.
There are no restrictions on the use of this material except where previously copyrighted material is concerned. It is the
responsibility of the researcher to obtain all permissions.
[Item title / description; Box "n" / Folder "n"], Die-cut California advertising collection (2014.042.r), Frank Mt. Pleasant
Library of Special Collections and Archives, Chapman University, CA.
Subjects and Indexing Terms
Printing -- History
Printing -- California -- History.