Collection context
Summary
- Title:
- Gene Carter collection of Apple Computer, Inc. materials
- Dates:
- circa 1977-1995
- Creators:
- Carter, Gene
- Abstract:
- This collection primarily consists of various materials related to Apple Computer, Inc.'s sales history, including documents on establishing Apple dealers, selling strategies, reports on sales conference proceedings, correspondence with Apple dealers, and annual reports. Also included are Apple company bulletins, clippings, and memorabilia.
- Extent:
- 5.5 Linear Feet : 8 manuscript boxes; 1 oversize box; 1 map folder and .0004 gigabyte(s) 46 5.25" floppy disks; 1 3.5" floppy disk
- Language:
- English
- Preferred citation:
-
[identification of item], Gene Carter collection of Apple Computer, Inc. materials (M1059). Dept. of Special Collections and University Archives, Stanford Libraries, Stanford, Calif.
Background
- Scope and content:
-
The bulk of this collection consists of materials related to Apple Computer's sales history during the late 1970s-1980s, with an emphasis on sales records for the Apple II. Included are documents on establishing Apple dealer distribution channels, dealer guidelines and qualifications, dealer communications, sales information for various Apple products, sales department memoranda and correspondence, Apple product demos, sales conference proceedings, and annual sales reports. Also included in this collection are Apple company bulletins, various newspaper and magazine clippings realted to Apple, and a large felt Apple banner.
- Biographical / historical:
-
Gene P. Carter was born in South Dakota in 1938. He studied electronics at Milwaukee School of Engineering and moved to California in the 1960s to take a job in marketing with Fairchild Semiconductor. He worked in marketing for National Semiconductor and eventually went on to work for Apple Computer in 1976 as Vice President of Sales when the company was still a small startup. While at Apple, he oversaw sales for their range of personal computers including Apple II, Apple III, and Apple Lisa, and had a part in the creation of the concept of the Apple Store. He left the company in 1984.
- Acquisition information:
- Gift of Gene Carter; 1998.
- Arrangement:
-
As there was no discernable original order, the collection was arranged into the following categories based on format/type: Apple Sales, Technical Manuals and Demos, Apple Bulletins, and Clippings and Memorabilia.
- Rules or conventions:
- Describing Archives: A Content Standard
Indexed terms
About this collection guide
- Date Encoded:
- This finding aid was produced using ArchivesSpace on 2023-01-25 13:30:28 -0800 .
Access and use
- Restrictions:
-
Open for research. Note that material must be requested at least 36 hours in advance of intended use. Box 8, which contains original computer media, is restricted. Born-digital material is not available in original format, and must be reformatted to a digital use copy.
Open for research. Note that material must be requested at least 36 hours in advance of intended use. Born-digital material is not available in original format, and must be reformatted to a digital use copy.
- Terms of access:
-
While Special Collections is the owner of the physical and digital items, permission to examine collection materials is not an authorization to publish. These materials are made available for use in research, teaching, and private study. Any transmission or reproduction beyond that allowed by fair use requires permission from the owners of rights, heir(s) or assigns.
- Preferred citation:
-
[identification of item], Gene Carter collection of Apple Computer, Inc. materials (M1059). Dept. of Special Collections and University Archives, Stanford Libraries, Stanford, Calif.
- Location of this collection:
-
Department of Special Collections, Green Library557 Escondido MallStanford, CA 94305-6004, US
- Contact:
- (650) 725-1022