Photographic print catlogs, photographs, and slides produced by Bob Mizer's physique photography studio, the Athletic Model
Guild (AMG). AMG sold photosets through the mail and later published
Physique Pictorial magazine, 1951-1990.
The Athletic Model Guild (AMG) was founded by Bob Mizer and two business associates in Los Angeles in 1945 as a referral service
for models and photographers. The direct sale of photosets by mail order was a more viable economic model for business. Mizer
began photographing models he recruited from local gymnasiums and beaches. AMG went on to publish Physique Pictorial magazine from 1951 to 1990. The studio survived obscenity charges and continued to produce materials until Mizer's death
in 1992. The studio was sold to Dennis Bell, a physique photographer, in 2004.
3 Linear Feet
12 binder boxes, 2,418 photographs
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