Communikon audience test reports, 1969-1971

Summary

Dates:

1969-1971

Creators:

Communikon

Abstract:

The collection includes management summary reports by Arnold Fishman, Webb Clason, Lin Gladstein, S. Shapiro, and S. Gower for 13 feature films, including DOWNHILL RACER (1969) and THE MOLLY MAGUIRES (1970). For an individual film the report may detail a controlled audience test, preview, or telephone awareness survey. Reports include information on when and where the test was conducted, and report findings for each film include a management summary, table of contents, summary of findings, questionnaire, and a technical appendix comprised of study objectives, research methodology, and report statistics. The tests were largely conducted in Toronto, Canada, and New York. The file for HAROLD AND MAUDE (1971) does not include an audience test report, but rather a report regarding publicity in progress and in the planning stage.

Extent:

1 linear ft. of papers

Language:

Languages represented in the collection: English

Preferred citation:

Communikon audience test reports, Margaret Herrick Library, Academy of Motion Picture Arts and Sciences.

Background

Biographical / historical:

Communikon, the film marketing research division of Paramount Pictures, was active for a few years around 1970. The company slogan was "to see is to know."

Acquisition information:

Acquired: 2001

Arrangement:

1. Production files; 2. Subject files

Rules or conventions:

Finding aid prepared using Describing Archives: a Content Standard

Indexed terms

Subjects:

Audiences

Names:

Communikon

About this collection guide

Collection Guide Author:

Catalogued by Smith, Leah

Date Prepared:

Published January 2023

Date Encoded:

Machine-readable finding aid encoded by Ahn, Stella. Date of source: January 17, 2023.

Restrictions:

Available by appointment only.

Terms of access:

Property rights to the physical object belong to the Margaret Herrick Library. Researchers are responsible for obtaining all necessary rights, licenses, or permissions from the appropriate companies or individuals before quoting from or publishing materials obtained from the library.

Preferred citation:

Communikon audience test reports, Margaret Herrick Library, Academy of Motion Picture Arts and Sciences.

Location of this collection:

Academy of Motion Picture Arts and Sciences, Margaret Herrick Library

333 S. La Cienega Blvd

Beverly Hills, CA 90211, US

Contact:

(310) 247-3036 extension 2226

specialcollections@oscars.org

Website