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Yankelovich (Daniel) Papers
MSS 0804  
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Collection Overview
 
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Description
Papers of Daniel Yankelovich (1924-2017), a noted public opinion analyst and social researcher. The collection includes his writings, project and consulting materials, interviews, speeches, teaching files, and documentation related to organizations founded by Yankelovich.
Background
Daniel Yankelovich was born on December 29, 1924 in Boston, Massachusetts to parents of Russian decent. He received his Bachelor's (1948) and Master's (1950) degrees from Harvard University. Yankelovich was drafted into the Army as an undergraduate and served as an engineer during WWII from 1943-1945. From 1950-1952, Yankelovich studied at the Sorbonne in Paris but did not complete his doctorate. In 1958 he founded his own research firm, Daniel Yankelovich, Inc. (renamed Yankelovich, Skelly and White, Inc. in 1974 to reflect the contributions of his business partners Florence R. Skelly and Arthur White). Yankelovich returned to academia in the 1960s and began teaching part-time as a Research Professor of Psychology at New York University (1968-1975) and as a Professor of Psychology at The New School for Social Science Research (1973-1978). During this period, he also co-founded the nonprofit research organization Public Agenda Foundation in 1976 with future Secretary of State Cyrus Vance. After selling YSW, Inc. in 1984 to the Saatchi & Saatchi Company, Yankelovich founded a new research company with Skelly and White called Daniel Yankelovich Group, Inc. in 1986. It was later known simply as DYG, Inc. to avoid confusion with other companies using the Yankelovich name.
Extent
37.6 Linear feet (93 archives boxes and 1 card file box)
Restrictions
Publication rights are held by the creator of the collection.
Availability
COLLECTION STORED OFF-SITE. ALLOW ONE WEEK FOR RETRIEVAL OF MATERIALS.