Papers of Daniel Yankelovich (1924-2017), a noted public opinion analyst and social researcher. The collection includes his
writings, project and consulting materials, interviews, speeches, teaching files, and documentation related to organizations
founded by Yankelovich.
Daniel Yankelovich was born on December 29, 1924 in Boston, Massachusetts to parents of Russian decent. He received his Bachelor's
(1948) and Master's (1950) degrees from Harvard University. Yankelovich was drafted into the Army as an undergraduate and
served as an engineer during WWII from 1943-1945. From 1950-1952, Yankelovich studied at the Sorbonne in Paris but did not
complete his doctorate. In 1958 he founded his own research firm, Daniel Yankelovich, Inc. (renamed Yankelovich, Skelly and
White, Inc. in 1974 to reflect the contributions of his business partners Florence R. Skelly and Arthur White). Yankelovich
returned to academia in the 1960s and began teaching part-time as a Research Professor of Psychology at New York University
(1968-1975) and as a Professor of Psychology at The New School for Social Science Research (1973-1978). During this period,
he also co-founded the nonprofit research organization Public Agenda Foundation in 1976 with future Secretary of State Cyrus
Vance. After selling YSW, Inc. in 1984 to the Saatchi & Saatchi Company, Yankelovich founded a new research company with Skelly
and White called Daniel Yankelovich Group, Inc. in 1986. It was later known simply as DYG, Inc. to avoid confusion with other
companies using the Yankelovich name.
37.6 Linear feet
(93 archives boxes and 1 card file box)
Publication rights are held by the creator of the collection.
COLLECTION STORED OFF-SITE. ALLOW ONE WEEK FOR RETRIEVAL OF MATERIALS.