Jack Atlas was an American film publicist, born in Lynn, Massachusetts. He graduated from Tufts University with a degree in
Psychology and English. Atlas worked in the Metro-Goldwyn-Mayer publicity department from 1942 to 1950; three of those years
were spent as a Lieutenant in the U.S. Navy. In 1951, Atlas joined the Metro-Goldwyn-Mayer trailer department as a writer
and producer. He was appointed associate producer of MGM's first television show, MGM PARADE, and created the studio's first
television featurettes. He produced trailers for Columbia Pictures beginning in 1960 and became a vice president of promotion
before leaving in 1973 to form the Jack Atlas Organization with his wife, Myrtle Cooper. Theirs was one of the first companies
to offer the creation and production of marketing materials under one roof, exclusively for theatrical films. Atlas served
as an executive board member and trustee of the Screen Publicists Guild from 1946 to 1961. He served four consecutive terms
on the Academy Board of Governors P.R. Branch beginning in 1963, and was a member of the P.R. Branch Executive Committee from
1970 to 1980.
Jack Atlas was an American film publicist. He worked at Metro-Goldwyn-Mayer in the publicity
department beginning in 1942 and in the trailer department from 1951 to 1959. He produced trailers for
Columbia Pictures beginning in 1960 and became a vice president of promotion before leaving in 1973 to
form the Jack Atlas Organization.
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