Campaign Files, 1933-1972
- Containers:
- C134.1, Box 1-36, 51-66, 72-90, 95B-109, 113, 184-198
- Extent:
- 102 cubic feet
- Scope and content:
-
The campaign files include records of actual political campaigns and records of the firm's public relations work. At times their projects were a blend of both aimed at influencing legislation or elected officials such as their campaigns at the state and national levels regarding government health insurance and their work on the behalf of developers.
A plan of campaign file is often found which describes the overall strategy, themes, and organization of the campaign. Organization files reveal the firm's tightly controlled use of support groups to convey the campaign's message through scripted presentations or distribution of campaign literature. Media or press department files demonstrate the roll of radio, television, and newspapers, in particular. Also included are numerous examples of campaign advertising such as brochures, leaflets, signs, photographs of billboards and other campaign advertising, buttons, theater slides, and bumper stickers. Polls and surveys are present for most campaigns as well. Budget and fundraising records seem to be largely absent.
A detailed list of folders is available in Appendix A in Additional Series Information.
- Arrangement:
-
Files are arranged chronologically by date of campaign.
- Additional collection guides:
Contents
Access and use
- Location of this collection:
-
1020 "O" StreetSacramento, CA 95814, US
- Contact:
- (916) 653-2246