Collection Guide
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Communikon audience test reports
479
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Table of contents
Abstract: The collection includes management summary reports by Arnold Fishman, Webb Clason, Lin Gladstein, S. Shapiro, and S. Gower
for 13 feature films, including DOWNHILL RACER (1969) and THE MOLLY MAGUIRES (1970). For an individual film the report may
detail a controlled audience test, preview, or telephone awareness survey. Reports include information on when and where the
test was conducted, and report findings for each film include a management summary, table of contents, summary of findings,
questionnaire, and a technical appendix comprised of study objectives, research methodology, and report statistics. The tests
were largely conducted in Toronto, Canada, and New York. The file for HAROLD AND MAUDE (1971) does not include an audience
test report, but rather a report regarding publicity in progress and in the planning stage.
Collector:
Communikon
Dates: 1969-1971
Collection number: 479
Collection Size:
1 linear ft. of papers
Repository:
Margaret Herrick Library. Academy of Motion Picture Arts and Sciences.
Languages:
Languages represented in the collection:
English
Available by appointment only.
Property rights to the physical object belong to the Margaret Herrick Library. Researchers are responsible for obtaining all
necessary rights, licenses, or permissions from the appropriate companies or individuals before quoting from or publishing
materials obtained from the library.
Communikon audience test reports, Margaret Herrick Library, Academy of Motion Picture Arts and Sciences.
Acquired: 2001
Communikon, the film marketing research division of Paramount Pictures, was active for a few years around 1970. The company
slogan was "to see is to know."
1. Production files; 2. Subject files
Communikon
Audiences