Communikon audience test reports
Catalogued by Smith, Leah
Margaret Herrick Library. Academy of Motion Picture Arts and Sciences.
333 S La Cienega Blvd
Beverly Hills, CA 90211
Published January 2023
Descriptive Summary
Abstract: The collection includes management summary reports by Arnold Fishman, Webb Clason, Lin Gladstein, S. Shapiro, and S. Gower
for 13 feature films, including DOWNHILL RACER (1969) and THE MOLLY MAGUIRES (1970). For an individual film the report may
detail a controlled audience test, preview, or telephone awareness survey. Reports include information on when and where the
test was conducted, and report findings for each film include a management summary, table of contents, summary of findings,
questionnaire, and a technical appendix comprised of study objectives, research methodology, and report statistics. The tests
were largely conducted in Toronto, Canada, and New York. The file for HAROLD AND MAUDE (1971) does not include an audience
test report, but rather a report regarding publicity in progress and in the planning stage.
Collector:
Communikon
Dates: 1969-1971
Collection number: 479
Collection Size:
1 linear ft. of papers
Repository:
Margaret Herrick Library. Academy of Motion Picture Arts and Sciences.
Languages:
Languages represented in the collection:
English
Access
Available by appointment only.
Publication Rights
Property rights to the physical object belong to the Margaret Herrick Library. Researchers are responsible for obtaining all
necessary rights, licenses, or permissions from the appropriate companies or individuals before quoting from or publishing
materials obtained from the library.
Preferred Citation
Communikon audience test reports, Margaret Herrick Library, Academy of Motion Picture Arts and Sciences.
Acquisition Information
Acquired: 2001
Biography
Communikon, the film marketing research division of Paramount Pictures, was active for a few years around 1970. The company
slogan was "to see is to know."
Arrangement of the Collection
1. Production files; 2. Subject files
Indexing terms
Communikon
Audiences
folder 1
THE ADVENTURERS--focus group
1970--1970
Record ID: 71448258
Scope and Content Note
management summary of non-blind preview film evaluation; table of contents; summary of findings; detailed findings; technical
appendix consisting of objectives of study, research method, and report tables; picture preview comment form [blank]
folder 2
THE BRAIN--focus group
1969--1969
Record ID: 71448271
Scope and Content Note
management summary of controlled audience film evaluation test; table of contents; summary of findings; detailed findings;
technical appendix consisting of objectives of study, research method, and report tables; picture preview comment form [blank]
folder 3
CATCH-22--telephone survey
1970--1970
Record ID: 71448270
Scope and Content Note
management summary of telephone awareness survey; table of contents; summary of findings; detailed findings; technical appendix
consisting of objectives of study, research method, and report tables; THE GODFATHER questionnaire [blank]
folder 4
DARLING LILI--focus group
1970--1970
Record ID: 71448278
Scope and Content Note
management summary of controlled audience film evaluation test; table of contents; summary of findings; detailed findings;
technical appendix consisting of objectives of study, research method, and report tables; picture preview comment form [blank]
folder 5
DARLING LILI--focus group
1970--1970
Record ID: 71448261
Scope and Content Note
management summary of sneak preview; table of contents; summary of findings; detailed findings; technical appendix consisting
of objectives of study, research method, and report tables; picture preview comment form [blank]
folder 6
DIABOLICALLY YOURS--focus group
1970--1970
Record ID: 71448264
Scope and Content Note
management summary of controlled audience film evaluation test; table of contents; summary of findings; detailed findings;
technical appendix consisting of objectives of study, research method, and report tables; picture preview comment form [blank]
folder 7
DOWNHILL RACER--focus group
1969--1969
Record ID: 71448262
Scope and Content Note
management summary of controlled audience film evaluation test; table of contents; summary of findings; detailed findings;
technical appendix consisting of objectives of study, research method, and report tables; picture preview comment form [blank]
folder 8
FADE IN--focus group
1970--1970
Record ID: 71448275
Scope and Content Note
management summary of controlled audience film evaluation test; table of contents; summary of findings; detailed findings;
technical appendix consisting of objectives of study, research method, and report tables; picture preview comment form [blank]
folder 9
HAROLD AND MAUDE--publicity
1971--1971
Record ID: 71448279
Scope and Content Note
publicity report with attached memo regarding the status of print and audio visual material, November 11, 1971 [2 copies,
annotated]
folder 10
THE LAWYER--focus group
1970--1970
Record ID: 71448277
Scope and Content Note
management summary of controlled audience film evaluation test; table of contents; summary of findings; detailed findings;
technical appendix consisting of objectives of study, research method, and report tables; picture preview comment form [blank]
folder 11
THE MOLLY MAGUIRES--focus group
1969--1969
Record ID: 71448276
Scope and Content Note
management summary of controlled audience film evaluation test; table of contents; summary of findings; detailed findings;
technical appendix consisting of objectives of study, research method, and report tables; picture preview comment form [blank]
folder 12
NORWOOD--focus group
1970--1970
Record ID: 71448263
Scope and Content Note
management summary of controlled audience film evaluation test; table of contents; summary of findings; detailed findings;
technical appendix consisting of objectives of study, research method, and report tables
folder 13
ON A CLEAR DAY YOU CAN SEE FOREVER--focus group
1970--1970
Record ID: 71448266
Scope and Content Note
management summary of sneak preview film evaluation test; table of contents; summary of findings; detailed findings; technical
appendix consisting of objectives of study, research method, and report tables; picture preview comment form [blank]
folder 14
A TALENT FOR LOVING--focus group
1970--1970
Record ID: 71448274
Scope and Content Note
management summary of controlled audience film evaluation test; table of contents; summary of findings; detailed findings;
technical appendix consisting of objectives of study, research method, and report tables; picture preview comment form [blank];
sample of the original Communikon three-ring binder which housed the report[s]
folder 15
Survey--test results
1969--1969
Record ID: 71448280
Scope and Content Note
report findings of student behavior and attitudes towards moviegoing and popular music
