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Communikon audience test reports
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Collection Overview
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The collection includes management summary reports by Arnold Fishman, Webb Clason, Lin Gladstein, S. Shapiro, and S. Gower for 13 feature films, including DOWNHILL RACER (1969) and THE MOLLY MAGUIRES (1970). For an individual film the report may detail a controlled audience test, preview, or telephone awareness survey. Reports include information on when and where the test was conducted, and report findings for each film include a management summary, table of contents, summary of findings, questionnaire, and a technical appendix comprised of study objectives, research methodology, and report statistics. The tests were largely conducted in Toronto, Canada, and New York. The file for HAROLD AND MAUDE (1971) does not include an audience test report, but rather a report regarding publicity in progress and in the planning stage.
Communikon, the film marketing research division of Paramount Pictures, was active for a few years around 1970. The company slogan was "to see is to know."
1 linear ft. of papers
Property rights to the physical object belong to the Margaret Herrick Library. Researchers are responsible for obtaining all necessary rights, licenses, or permissions from the appropriate companies or individuals before quoting from or publishing materials obtained from the library.
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