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Communikon audience test reports
479  
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Collection Overview
 
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Description
The Communikon audience test reports span the years 1969-1971 and encompass 1 linear foot. There are management summary reports by Arnold Fishman, Webb Clason, Lin Gladstein, S. Shapiro, and S. Gower for 13 feature films, including "Downhill Racer" (1969) and "The Molly Maguires" (1970). For an individual film the report may detail a controlled audience test, preview, or telephone awareness survey. Reports include information on when and where the test was conducted, and report findings for each film include a management summary, table of contents, summary of findings, questionnaire, and a technical appendix comprised of study objectives, research methodology, and report statistics. The tests were largely conducted in Toronto, Canada, and New York. The file for "Harold and Maude" (1971) does not include an audience test report, but rather a report regarding publicity in progress and in the planning stage.
Background
Communikon, the film marketing research division of Paramount Pictures, was active for a few years around 1970. The company slogan was "to see is to know."
Extent
1 linear feet of papers.
Restrictions
Property rights to the physical object belong to the Margaret Herrick Library. Researchers are responsible for obtaining all necessary rights, licenses, or permissions from the appropriate companies or individuals before quoting from or publishing materials obtained from the library.
Availability
Available by appointment only.