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Southern Pacific Co. Records
MS 10  
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box 64, folder 75

CE 590 Sparks, spur tracks

box 65, folder 1

CE 591 Winnemucca, signal plant

box 65, folder 2

CE 592 Winnemucca, bridge repairs

box 65, folder 3

CE 593 Ogden, track work

box 65, folder 4

CE 594 Ogden, freight house

box 65, folder 5

CE 595 Winnemucca, fence and shed

box 65, folder 6

CE 596 Winnemucca, engine shed

box 65, folder 7

CE 597 Gilpin, pipe line

box 65, folder 8

CE 598 Montello, ash pit

box 65, folder 9

CE 599 Hazen, track modifications

box 65, folder 10

CE 600 Hazen, bridge repair

box 65, folder 11

CE 601 Hazen, yard and terminal facilities

box 65, folder 12

CE 601 Hazen, coal chute

box 65, folder 13

CE 603 Hazen, turntable

box 65, folder 14

CE 605 Hazen, sand pipes

box 65, folder 15

CE 606 Hazen, terminal facilities

box 65, folder 16

CE 607 Hazen, engine facilities

box 65, folder 17

CE 608 Imlay, new terminal

box 65, folder 18

CE 609 Imlay, right of way

box 65, folder 19

CE 612 Imlay, new engine house

box 65, folder 20

CE 613 Imlay, shops

box 65, folder 21

CE 614 Imlay, tools

box 65, folder 22

CE 615 Imlay, turntable

box 65, folder 23

CE 616, 617 Imlay, water lines

box 65, folder 24

CE 618 Imlay, coal trestle

box 65, folder 25

CE 620 Hazen, bridges

box 65, folder 26

CE 621 Ogden to Sparks, bridge maintenance

box 65, folder 27

CE 622 Sparks, dwelling

box 65, folder 28

CE 623 Carlin, air pipe

box 65, folder 29

CE 624 Montello to Cobre, block signals

box 65, folder 30

CE 625 Wells to Moor, block signals

box 65, folder 31

CE 626 Mina, spur track

box 65, folder 32

CE 627 Wabuska, spur track

box 65, folder 33

CE 628 Ogden, calcium carbide storage house

box 65, folder 34

CE 629 Upsal, telegraph office

box 65, folder 35

CE 630 Ogden, platform

box 65, folder 36

CE 631 Ogden, canal intake

box 65, folder 37

CE 632 Carlin, shelving

box 65, folder 38

CE 633 Lucin cut-off, purchase boat

box 65, folder 39

CE 634 Montello, cross over

box 65, folder 40

CE 635 Ogden, lighting

box 65, folder 41

CE 636 Ogden, wye track

box 65, folder 42

CE 637 Cobre, coal house and privy

box 65, folder 43

CE 638 Lemay, coal house and privy

box 65, folder 44

CE 639 Ogden to Sparks, bridge maintenance

box 65, folder 45

CE 640 Hazen to Churchill, bridge maintenance

box 65, folder 46

CE 641 Hazen, bridges

box 65, folder 47

CE 642 Promontory Branch, bridge maintenance

box 65, folder 48

CE 643 Promontory Branch, riprap

box 65, folder 49

CE 644 Wadsworth Branch, repair bridge

box 65, folder 50

CE 645 Wadsworth Branch, bridge maintenance

box 65, folder 51

CE 646 Ogden, trackage

box 65, folder 52

CE 647 Ogden, coal chute

box 65, folder 53

CE 648 Ogden, ash pits

box 65, folder 54

CE 649 Ogen, stand pipes

box 65, folder 55

CE 650 Cecihlot, rail

box 66, folder 1

CE 651 Ogden, spur track

box 66, folder 2

CE 652 Mina, buildings

box 66, folder 3

CE 653 Mina, well

box 66, folder 4

CE 654 Mina, coal house and privy

box 66, folder 5

CE 655 Sparks, machine shop

box 66, folder 6

CE 656 Cobre, cross over

box 66, folder 7

CE 657 Ryndan, spur track

box 66, folder 8

CE 658 Akbar, siding

box 66, folder 9

CE 659 Tecoma, branch line to Tuttle

box 66, folder 10

CE 660 Lakeside, corral

box 66, folder 11

CE 661 Sparks, air brake building

box 66, folder 12

CE 662 Ogden, sewers

box 66, folder 13

CE 663 Oreana, well

box 66, folder 14

CE 664 Salt Lake, telegraph wire

box 66, folder 15

CE 665 Salt Lake, telegraph wire

box 66, folder 16

CE 666 Carlin, baggage room

box 66, folder 17

CE 667 Tecoma, spur track

box 66, folder 18

CE 668 Cecil Junction, rail

box 66, folder 19

CE 669 Cecil Junction, relay rail

box 66, folder 20

CE 670 Churchill, rail

box 66, folder 21

CE 671 Ogden, commissary building

box 66, folder 22

CE 672 Cecil Junction, rail

box 66, folder 23

CE 673 Imlay, rail

box 66, folder 24

CE 692 Elko, bridge

box 66, folder 25

CE 693 Salt Lake, cattle guards

box 66, folder 26

CE 694 Salt Lake, ditching

box 66, folder 27

CE 695 Salt Lake, riprap

box 66, folder 28

CE 696 Ogden, shed

box 66, folder 29

CE 697 Carlin, shop

box 66, folder 30

CE 698 Lovelock, chutes

box 66, folder 31

CE 699 Hazen, freight house

box 66, folder 32

CE 700 Hazen, spur track

box 66, folder 33

CE 701 Lovelock, depot

box 66, folder 34

CE 702 Sparks, rail

box 66, folder 35

CE 703 West Weber, spur track

box 66, folder 36

CE 704 Fallon, spur track

box 66, folder 37

CE 705 Wabuska, freight shed

box 66, folder 38

CE 706 Winnemucca, coal house and privy

box 66, folder 39

CE 707 Carlin, washers

box 66, folder 40

CE 708 Ogden, platform

box 66, folder 41

CE 709 Sparks, yard

box 66, folder 42

CE 711 Ogden, shop

box 66, folder 43

CE 712 Mina, shop

box 66, folder 44

CE 713 Corrinne, yard

box 66, folder 45

CE 716 Wabuska, track

box 66, folder 46

CE 717 Imlay, terminal

box 66, folder 47

CE 718 Numone, track

box 66, folder 48

CE 719 Sparks, buildings

box 66, folder 49

CE 720 Sparks, pipe

box 66, folder 50

CE 721 Sparks, house

box 66, folder 51

CE 722 Numana, track

box 66, folder 52

CE 723 Sparks, shop

box 66, folder 53

CE 724 Carlin, shop

box 66, folder 54

CE 725 Ogden, office

box 67, folder 1

CE 726 Sparks, shop

box 67, folder 2

CE 727 Montello, restaurant

box 67, folder 3

CE 728 Battle Mountain, platform

box 67, folder 4

CE 729 Tonopah Junction, platform

box 67, folder 5

CE 730 Sparks, bunk house

box 67, folder 6

CE 731 Cobre, station

box 67, folder 7

CE 732 Parran, pump house

box 67, folder 8

CE 733 Carlin, plumbing

box 67, folder 9

CE 734 Sparks, freight house

box 67, folder 10

CE 735 Sparks, freight house

box 67, folder 11

CE 736 Ogden, shed

box 67, folder 12

CE 737 Salt Lake, fencing

box 67, folder 13

CE 738 Dayton, track scale

box 67, folder 14

CE 740 Thorne, depot addition

box 67, folder 15

CE 741 Hazen, depot

box 67, folder 16

CE 742 Tecoma, house track

box 67, folder 17

CE 743 Tecoma, depot

box 67, folder 18

CE 744 Lemay, cross over track

box 67, folder 19

CE 745 Sparks, eating house

box 67, folder 20

CE 746 Ogden, boiler in Union Depot

box 67, folder 21

CE 747 Barth, spur track

box 67, folder 22

CE 748 Ogden, machine shop roof

box 67, folder 23

CE 750 Sparks, machine shop

box 67, folder 24

CE 751 Montello, shed

box 67, folder 25

CE 752 Mosal, tie bunk house

box 67, folder 26

CE 753 Sparks, oil tank

box 67, folder 27

CE 754 Olney, spur track

box 66, folder 28

CE 755 Jackson, spur track

box 67, folder 29

CE 756 Alazon, spur track

box 67, folder 30

CE 757 Tulasco, spur track

box 67, folder 31

CE 758 Jude, spur track

box 67, folder 32

CE 759 Natchez, spur track

box 67, folder 33

CE 760 Imlay, rail

box 67, folder 34

CE 761 Carlin, sand house

box 67, folder 35

CE 762 Ogden, emergency hotel

box 67, folder 36

CE 763 Clarke, coal house and privy

box 67, folder 37

CE 764 Sparks, store room

box 67, folder 38

CE 765 Carlin, eating house

box 67, folder 39

CE 766 Carlin, library

box 67, folder 40

CE 767 Cobre, agent's house

box 67, folder 41

CE 768 Elko, stand pipe

box 67, folder 42

CE 769 Ogden, fire protection

box 67, folder 43

CE 770 Laws, spur track

box 67, folder 44

CE 771 Colin, auxiliary piles

box 67, folder 45

CE 772 Ogden, spur track

box 67, folder 46

CE 773 Montello, employe cottages

box 67, folder 47

CE 774 Ogden, machine shop

box 67, folder 48

CE 775 Lucin, stock yards

box 67, folder 49

CE 776 Valmy, coal chute

box 67, folder 50

CE 777 Valmy, coaling station

box 67, folder 51

CE 778 Mina, freight platform

box 67, folder 52

CE 779 Mina, trackage

box 67, folder 53

CE 819 Sparks, rooming house

 

Subseries 7. Personnel Records

box 67, Folder 54

[Volume] Signatures of parties authorized to countersign time vouchers, audited vouchers etc. Sample signatures for authorized officials from the following SP subsidiaries: Albion Lumber Company; Beaver Hill Coal Company; Corvallis and Eastern Railroad Company; Coos Bay, Roseburg and Eastern Railroad and Navigation Company; Kern Trading and Oil Company; Southern Pacific Company / Portland and Coos Bay Steamship Lines; Sunset Railroad Company. Not dated.

 

Subseries 8. Accident records 1920

Physical Description: .25 Linear Feet1 volume
Physical Location: Statewide Museum Collections Center I2.300.E10

Immediate Source of Acquisition

Gift of Betty Jo Sunshine, 2007

Custodial History

This volume was apparently preserved by Louis Paul Oberkamp (1901-1996) who began his railroad career with the El Paso & Southwestern in 1920. He retired from Southern Pacific in 1965 at which time he was a Superintendent at the Sacramento Shops.

Scope and Contents

Record of accidents in Texas and Arizona from January to December 1920. Includes location of accident, victim(s), description of damage or injury, personnel involved, names of witnesses, and amount of time lost because of disability.
 

Series 6: Executive Department 6 1910-1983

Physical Description: 4.58 Linear Feet
 

Subseries 1. Office of the President circulars and invitations 1 1910-1983

Physical Description: 1.43 Linear Feet5 archives boxes
Physical Location: Statewide Museum Collections Center I2.300.F6, I2.300.J3

Immediate Source of Acquisition

Gift of Railway & Locomotive Historical Society, Pacific Coast Chapter (Circulars); Southern Pacific Company, San Francisco (Invitations)

Scope and Contents

Subseries 1. Circulars •Printed circulars issued by the Office of the President, Southern Pacific Company (Pacific System), San Francisco, have been pasted into two albums. The majority of the circulars announce changes in personnel and regulations regarding the use of travel passes. However, there are also circulars that refer to company policy, office closures, employee relations, union agreements, and salary reductions.
•A collection of invitations to corporate functions (luncheons and dinners, receptions) relating to specific events or to honor various SP officials and other dignitaries. Events occured in various U.S. cities. The invitations appear to have been issued by the Office of the President or by members of the SP Board of Directors.
box 1

Circulars, [Volume 1] 1910-1917

box 2

Circulars, [Volume 2] 1920-1947

box 3

Invitations, 1953-1970

box 4

Invitations, 1971-1982

box 5

Invitations 1983

 

Subseries 2. Mortgage maps 2 1934-1948

Physical Description: .29 Linear Feet1 archives box
Physical Location: Statewide Museum Collections Center I2.300.E4

Scope and Contents

Mortgage maps and detailed statements of owned mileage mortgaged and not mortgaged, corporate ownership map and operating chart, corporate organization charts, maturities of funded debt. Prepared in Office of Assistant to the President.

Immediate Source of Acquisition

Gift of Brian Thompson (387-88), 1995
box 2, folder 1

Volume 1 Southern Pacific Lines as of December 31, 1933. Mortgage maps and detailed statements of owned mileage mortgaged and not mortgaged, corporate ownership map and operating chart, corporate organization charts, maturities of funded debt. Prepared in Office of Assistant to the President, San Francisco, June 25, 1934. Statement MJW 82. Mimeographed.

box 2, folder 2

Volume 2 Southern Pacific Transportation System and Affiliated Railroad Companies as of December 31, 1947. Mortgage maps and detailed statements of owned mileage, mortgaged and not mortgaged, and investment, corporate ownership map and chart, maturities of funded debt. Prepared in Executive Department, San Francisco, December 1, 1948. Statement 82. Printed.

 

Subseries 3. Long Range Planning program 3 1947-1980

Physical Description: .86 Linear Feet3 archives boxes
Physical Location: Statewide Museum Collections Center I2.300.J2

Historical

In 1952, as an aspect of his belief in the value of planning and research, Southern Pacific President Donald J. Russell initiated the Long Range Planning Program. Chaired initially by C. D. Lafferty, Manager of the Industrial Department, and composed of representatives of the company's various administrative departments and operating divisions, the Long Range Planning Program's purpose was to analyze existing conditions, as well as population, economic, and social trends in the Southern Pacific's major western service areas, and to develop plans for the physical expansion of yards and facilities, elimination of unprofitable services, and improvement of freight revenues.

Scope and Contents

The Long Range Planning Program collection consists of carbon copies of letters, mimeographed reports, maps and blueprints. The material is arranged in folders and binders and contains geographical data, statistics, population projections, descriptions of existing and proposed industrial developments, and information on competing modes of transportation.
box 7

Memorandum of a conference on Long Range Planning, 1952 Report on future projects and facilities resulting from findings of the Long Range Planning Program Comments on California's economy, 1947-1980 Summary of Stanford Research Institute study, The future economic development of California, 1961 Item No. 1 - Report on freight service through the El Paso gateway Item No. 2 - Report on Southern California (including San Diego and the Imperial Valley), industrial property, track extensions, yards and service

box 2

Item No. 3 - Report on freight service through the Ogden gateway Item No. 7 - Report on freight service between Portland and Los Angeles and between Portland and Ogden (Modoc Line) Item No. 4 - Central traffic territory (Oakland and East Bay area, San Jose to Santa Clara, Sacramento, Stockton, Fresno and Northwestern Pacific) industrial property, track extensions, yards and service Item No. 4 - Oakland and East Bay area, industrial property, track extensions, yards and service Item No. 4 - Report on Northwestern Pacific Railroad Company, industrial property, track extensions, yards and service

box 9

Item No. 4 - Report on Sacramento area, industrial property, track extensions, yards and service Report on Sacramento area freeways, expressways, and major street improvements, 1958 Item No. 4 - San Joaquin County, industrial property, track extensions, yards and service Item No. 4 - San Joaquin Division, industrial property, track extensions, yards and service Item No. 4 - Santa Clara County, industrial property, track extensions, yards and service Item No. 5 - Phoenix area, Arizona, industrial property, track extensions, yards and service Item No. 5 - Phoenix and Tucson, Arizona, industrial property, track extensions, yards and service

 

Series 7: Hospital Department 7 1905-1975

Physical Description: .71 Linear Feet2 archives boxes + 1/2 archives box
Physical Location: Statewide Museum Collections Center I2.300.J2

Scope and Contents

Includes prescription logs issued in Sacramento and San Francisco hospitals, record books of dressings applied and x-rays taken, prescription and medical charge tags, audit vouchers and one folder of material from the Southern Pacific Employees Hospital Association.
box 1

[2 volumes] Prescription logs (Form 2905) issued in Sacramento, 1905-1906

box 2, folder 1

[Volume] Prescription logs (Form 5618), issued in San Francisco, 1917-1919

box 2, folder 2

[Volume] Record book of dressings applied, October 10, 1927 - April 16, 1928. Records patient's surname only.

box 2, folder 3

[Volume] Record book of X-rays taken, December 1929 - October 1930. Records full name and portion of anatomy X-rayed.

box 2, folder 4

Miscellaneous prescription and medical charge tags from SP medical facilities

box 2, folder 5

Southern Pacific Employees Hospital Association, 1945-1975

box 3, folder 1-8

Southern Pacific Memorial Hospitals, Inc. audit vouchers (Form S-219), 1968

 

Series 8: Traffic Department 8 1887-1956

Physical Description: .86 Linear Feet
Physical Location: Statewide Museum Collections Center I2.300.J4, map case SMCC 5004
 

General freight agent correspondence

Physical Description: 4 Leaves4 items

Scope and Contents

General Freight Agent, San Francisco: correspondence relating freight service to Sperry & Co., Gridley, 1887 (3) [formerly MS 1.62] General Freight Agent, San Francisco: correspondence to C. L. Wilson of Lincoln, relating to rates for shipment of glazed brick from Los Angeles to San Francisco, December 23, 1909 [formerly MS 1.100)
 

SFOR 7 Statement of all tickets issued via the San Francisco Overland route for the month of [date] / Apportionment of earnings and expenses accruing to the San Francisco Overland Route, steamship and rail lines, December 1905 - December 1913

Physical Description: 97 SheetsInk on paper18 x 38 inches
Physical Location: Statewide Museum Collections Center Map Case 5004

Immediate Source of Acquisition

Gift of Grahame Hardy

Scope and Contents

Record of tickets issued for Overland Route, including steamship and railroad travel; revenues posted to various corporate entities (Southern Pacific, Union Pacific, Chicago and North Western, Atchison, Topeka and Santa Fe, Southern California Rail way, Pacific Mail Steamship Company, and the Occidental and Oriental Steamship Company. Includes passenger names. [Handwriting is difficult to read; entered in blue ink, therefore difficult to photocopy]
 

Maritime Operations 1929-1956

Physical Description: .86 Linear Feet3 archives boxes
Physical Location: Statewide Museum Collections Center I2.300.J3

Arrangement

Arranged by corporate name and then by type of log.

Historical Information

Ferryboats began service on the San Francisco Bay in 1850. By 1863 ferryboats connected to local train service and by 1869 to the final western leg of the Central Pacific's transcontinental route.
Ferryboat service peaked in 1930, when Southern Pacific operated 43 ferryboats on San Francisco Bay. During that year SP carried almost 20 million people between San Francisco and the Oakland and Alameda piers.
The opening of the San Francisco – Oakland Bay Bridge in 1936 resulted in the slow decline of ferry service. After World War II, only four passenger ferries traveled the Bay: "Berkeley," "Eureka," "Sacramento," and "San Leandro." SP discontinued its passenger ferry service in 1958.
The passenger ferry "Berkeley" was built in 1898, went into service in November 1901 and was rebuilt in 1917. It was one of the last SP ferries, retired in 1958.
The passenger ferry "Eureka" built by the San Francisco & North Pacific Railroad in 1890, was originally named the "Ukiah." Later operated by the Northwestern Pacific Railroad (as the "Eureka") and then by the Southern Pacific. The "Eureka" ran between San Francisco and Oakland until 1957. The "Eureka" is preserved at the San Francisco Maritime National Historic Park.
The "Sacramento" built for the South Pacific Coast Railroad in 1877 was originally called the "Newark." In general ferry service on the Bay until October 1921 when it was stripped at SP shipyard a portion of the keel was used for the "Sacramento." SP retired the "Sacramento" in 1955.
The Key System operated the 1923-built "San Leandro." SP acquired the ship in 1955 to replace the "Sacramento" and operated the 240-foot long "San Leandro" between Oakland and San Francisco until its July 1958 retirement.

Scope and Contents

This series includes: a union agreement, a deck department log, steamer logs, and a log book for inspections and drills.
The union agreement, between Southern Pacific Company and the National Association of Masters, Mates & Pilots of America, National Marine Engineers Beneficial Association, Inland Boatmen's Union of the Pacific, were effective May 1, 1929 and includes subsequent changes to September 1947.
The Northwestern Pacific Railroad's Deck Department log for the steamship "Eureka" documents daily San Francisco to Sausalito car and passenger service for the period January 1 to February 19, 1941. Each log includes: arrival and departure times, mileage, the number of auto trucks, autos and hand trucks, weather conditions (tide and wind), deck work performed, names of first and second officers, the chief and assistant engineers, and the signature of the captain.
The Southern Pacific Company logs (Form S-2109) for the steamship "Eureka" document daily San Francisco to Oakland car and passenger service for the period February 8, 1942 to July 31, 1945. Information includes: arrival and departure times, crossing time, the number of locomotives, passenger cars and freight cars, autos, trailers, four wheel trucks and drays on board, weather, wind and tide information, inspections and drills performed, explanations for delays, and mail bag numbers and train numbers. The back side of each form, signed by the ship's captain, lists crew members, the chief engineer, assistant engineer and firemen.
The Southern Pacific Company log book notes daily inspections and drills aboard the "Eureka," "San Leandro," "Berkeley," and "Sacramento" for the period November 3, 1944 to February 28, 1956. Each entry lists the inspection date, the type of inspection, the outcome, and the name of the captain. Another section of the log, "Fire and boat drills" lists the following information: ferry name, date, number of crew, inspection time, plug number, fire extinguisher, anchor drill time and the captain's name. There is also an address list for the crew.
box 1, folder 1

Southern Pacific Company agreement with various maritime unions, effective May 1,1929 + supplements

box 1, folder 2

Northwestern Pacific Railroad steamship "Eureka" deck department log, Jan. 1 - Feb. 19, 1941

box 1, folder 3-4

Southern Pacific Company steamship "Eureka" log, Feb. 8, 1942 - Mar. 6, 1943

box 2, folder 1-6

Southern Pacific Company steamship "Eureka" log, Mar. 7, 1943 - Dec. 31, 1944

box 3, folder 1

Southern Pacific Company steamship "Eureka" log, Jan. 1 - Jul. 31, 1945

box 3, folder 2

SP Co. steamships "Eureka", "San Leandro", "Berkeley" and "Sacramento" log books, Nov. 3, 1944 - Feb. 28, 1956

 

Series 9: Public Relations Department 1888-1979

Physical Description: 31 Linear Feet1 archives box, 46 oversize boxes
Physical Location: Statewide Museum Collections Center I2.200.J3, I2.300.A5-A11, I2.300.B4-B11, I2.300.F6-F11

Scope and Contents

The Southern Pacific Public Relations Department collection consists of various promotional materials as well as internal memos and correspondence within the department. The ad proofs within the collection range from the 1880s to the late 1970s. The proofs cover a wide range of topics in trying to entice potential passengers, these include a focus on affordable ticket prices, the comfortable travel conditions and accommodations that the trains provided, and the numerous routes that S.P had established across what it called the "Golden Empire" which included the major rail hubs in the United States, and parts of Mexico. Additionally there are S.P advertisements directed at industrial businesses which encouraged potential businesses to build their factories near S.P lines, and the various modes of transportation by which S.P could haul goods (trains, planes, trucks, and eventually a pipeline). These proofs were meant to be distributed to various magazines and newspapers across the country for the purpose of encouraging people to ride the train. The emphasis on hauling freight becomes more apparent in advertisements from the 50's and 60's as passenger transport began to wane. Within the collection there are also a number of art books sent to S.P by independent advertising agencies for the purpose of choosing templates for future ads. However for the majority of its history, Southern Pacific used templates provided predominantly by Foote, Cone, and Belding, or Lord & Thomas of San Francisco. Prior to 1934, Lord & Thomas was originally named Lord, Thomas & Logan. There is one instance of Southern Pacific contracting work to the company of Wilhelm, Laughlin, Wilson & Associates. The collection also contains budget reports from the 1930s to the 1970s which show not only how much money was spent by the P.R department, but also where the money was spent in the form of radio, printed, or television ads. Additionally the collection contains a number of booklets used by the department to review each year's ads from 1951 to 1956 to presumably decide what ads to use for the following year. Of note, the collection also has several copies of a proposal sent by Southern Pacific to the Japanese government that encouraged the use of S.P rail and freight services for trade conducted between Japan and the United States. There is also a binder providing a brief history of PR advertising efforts during World War Two to counter the labor shortage. Finally there is an internal memo that details the abridged history of Southern Pacific's PR department that covers its initial formation in the 1880s to the waning years of SP in the 1980s. Finally the collection contains numerous photographs of S.P locomotives, rail yards, and industrial sites which were used for advertising material from the 1950s to the 1960s. With the photograph collection are a large portion of concept art, templates, and original artwork provided by advertising agencies for potential use in Southern Pacific advertisements.
 

Sub Series 1: Internal Memos, Correspondence, and Misc

Language of Material: English.

Scope and Contents

This subseries contains ledgers and expense reports for the Southern Pacific's Public Relations department, and for the Lord & Thomas Advertising Company. Additionally, there are internal memos from the department and portoflios that were meant to be sent to other companies. The expense reports and ledgers primarily cover the early 20th century. The Portfolios specifically target the Ford Motor company and the Government of Japan for possible deals to use Southern Pacific for moving freight. Finally the internal memos include a 1971 Memorandum detailing the history of the Public Relations department from the 1880's until the 1970's when the report was published and a sample response to railroad enthusiasts and model railroaders about commercially available schematic equipment diagrams.
box 1

Advertising Expenditures

box 2

Japanese trade proposal, Russell In Memorium, Public Relations Memorandum

box 3

Public relations budget ledgers and Correspondence

box 4

Advertising Scrapbook 1888-1892

box 5

Index for Appropriation of Funds 1905-1906

 

Sub series 2: Photographs and Concept Art

Language of Material: English.

Scope and Contents

This subseries contains photographs and concept art used for advertisements published by the Southern Pacific Company. The photographs mainly depict locomotives at various locations such as rail yards, docks, and in transit through mountains and forests. One box in the collection specifically contains photographs from the aftermath of a snow storm in 1964 that affected Southern Pacific and North Western Pacific rail lines in Northern California and Oregon. Finally, there are examples of concept art and drawings submitted to Southern Pacific to be used in their advertisements. These include drawn cartoon characters, locations, and scenes typical of an experience on a Southern Pacific rail car.
box 6

NPW & SP Storm 1964

box 7

Photographs for Advertisements

box 8

Concept Art for Advertisements

box 9

Concept Art for Advertisements

box 10

Original Artwork for Advertisements

box 11

"Our RR at War": photos and concept art from WWII

box 12

Concept Art for Advertisements

box 13

Photographs (Nov. 1971) and Concept Art booklets

box 14

Concept Art and Photographs for Advertisements

box 15

Negatives, Template Art, and Drawings for Advertisements

box 16

Photographs and Drawings

 

Sub series 3: Advertisements and Ad Proofs

Language of Material: English.

Scope and Contents

By far the largest subseries in the Public Relations collection, the advertisements and ad proofs collection contains fifty-three boxes of various advertisement mediums in chronological order from the late 1920s to the 1980s. The collection is primarily ad proofs created by the Lord & Thomas Advertising Company for use in local and national publications. The content of the ads ranges from highlighting the comfortable riding conditions of SP trains, to the low fares charged to buy tickets. Depending on the year, the advertisements will also heavily focus on a particular event, such as the World Fair in San Francisco and New York during the early 1930s, or the need for rationing dring WWII. Additionally, the collection contains magazines and pamphlets published by Southern Pacific, most notably the "West" magazines which would have been provided on Southern Pacific trains.
box 17

Ad Proofs 1928

box 18

Ad Proofs 1928-1930

box 19

Book of National Ads 1928-1930

box 20

Ad Proofs 1928-1930

box 21

Book of National Ads 1928-1930

box 22

Ad Proofs 1930s

box 23

Ad Proofs 1929-1938

box 24

Ad Proofs 1939

box 25

Ad Proofs 1939

box 26

Ad Proofs 1930s

box 27

Ad Proofs 1940s

box 28

Ad Proofs 1940-1945

box 29

Ad Proofs 1940-1949

box 30

Ad Proofs 1940-1949

box 31

Ad Proofs 1945

box 32

Ad Proofs 1940s

box 33

Ad Proofs 1947

box 34

Ad Proofs 1948

box 35

Ad Proofs 1940s

box 36

Ad Proofs 1949

box 37

Ad Proofs 1950s

box 38

Ad Proofs 1950

box 39

Ad Proofs 1950-1951

box 40

Ad Proofs 1951

box 41

Ad Proofs 1951

box 42

Ad Proofs 1952

box 43

Ad Proofs 1952-1953

box 44

Annual Ad Review 1953

box 45

Ad Proofs 1953

box 46

Ad Proofs 1954-1955

box 47

Ad Proofs 1954-1957

box 48

Ad Review 1956

box 49

Ad Proofs 1950-1957

box 50

Ad Proofs 1950-1959

box 51

Ad Proofs 1958-1961

box 52

Annual Ad Review 1958-1961

box 53

Ad Proofs 1960-1969

box 54

Ad Proof 1967-1970

box 55

Ad Proof Book 1967-1970

box 56

Ad Proofs 1970-1979

box 57

Ad Proofs 1980s

box 58

Ad Proofs

box 59

Maps and Brochure Ads

box 60

WWII Recruitment ads

box 61

"West" Advertising

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