Collection Guide
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Shin (In Sup) collection on Korean advertising
3378
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Contributing Institution:
USC Libraries East Asian Library
Title: In Sup Shin collection on Korean advertising
Creator:
Sin, In-sŏp
(1929)
Identifier/Call Number: 3378
Physical Description:
12 Linear Feet
9 boxes
Date (inclusive): 1886-2022
Abstract: The In Sup Shin collection on Korean
advertising consists of correspondence, advertisements, writings on the Korean advertising
industry, newspaper clippings, Korean advertising data, and other material collected and/or
created by In Sup Shin. Born in 1929, In Sup Shin has worked in the Korean advertising
industry since 1965, filling such roles as corporate communications director of Gold Star
(LG Electronics), advertising director of the Hee Sung Company (HS Ad), an executive of Nara
Advertising, secretary general of the 35th International Advertising Association (IAA) World
Advertising Congress, executive secretary of the IAA Korea Chapter, and advisor for the
Busan International Advertising Festival. Shin organized most of the collection
chronologically by era. The earliest eras represented in the collection (e.g., the Gaehwagi
period, 1886-1910) contain photocopies of Korean advertisements, maps, and other material on
the history of the Korean advertising industry that Shin collected. The collection also
holds some of Shin's correspondence and data from his advertising career, audiovisual
material, and Shin's dissertation and research.
Language of Material:
Korean , English .
In Sup Shin (born in 1929) has worked in the Korean advertising industry since 1965, when
he became advertising manager of the Hyundae (Modern) Economic Daily and Sunday News
published in Seoul. Shin has worked as assistant marketing manager at the Honam Oil Refinery
Company (now GS Caltex), corporate communications director of Gold Star (LG Electronics) of
the Lucky Group of companies, advertising director of the Hee Sung Company (HS Ad), an
executive of Nara Advertising, advisor for Korad Ogilvy & Mather, and executive vice
president of the Korea Audit Bureau of Circulations. Shin has also served as secretary
general of the 14th Asian Advertising Congress (AdAsia), secretary general of the 35th
International Advertising Association (IAA) World Advertising Congress, executive secretary
of the IAA Korea Chapter, and advisor for the Busan International Advertising Festival. As
an educator, Shin has taught at the Schoool of Communications at Hallym University and the
Graduate School of Mass Communications at Chang-Ang University. Shin has authored over 20
books, including
History of Korean Advertising,
Advertising in Japan,
Advertising in
China
,
International Advertising and Public
Relations
,
History of Public Relations in Korea,
and
Advertising in Korea.
The In Sup Shin collection on Korean advertising consists of correspondence,
advertisements, writings on the Korean advertising industry, newspaper clippings, Korean
advertising data, and other material collected and/or created by In Sup Shin. Born in 1929,
In Sup Shin has worked in the Korean advertising industry since 1965, filling such roles as
corporate communications director of Gold Star (LG Electronics), advertising director of the
Hee Sung Company (HS Ad), an executive of Nara Advertising, secretary general of the 35th
International Advertising Association (IAA) World Advertising Congress, executive secretary
of the IAA Korea Chapter, and advisor for the Busan International Advertising Festival. Shin
organized most of the collection chronologically by era. The earliest eras represented in
the collection (e.g., the Gaehwagi period, 1886-1910) contain photocopies of Korean
advertisements, maps, and other material on the history of the Korean advertising industry
that Shin collected. The collection also holds some of Shin's correspondence and data from
his advertising career, audiovisual material, and Shin's dissertation and research.
COLLECTION STORED OFFSITE. Advance notice required for access.
All requests for permission to publish or quote from manuscripts must be submitted in
writing to the Department of the East Asian Library at eal@usc.edu. Permission for
publication is given on behalf of the East Asian Library as the owner of the physical items
and is not intended to include or imply permission of the copyright holder, which must also
be obtained.
Rights Statement for Archival Description
Finding aid description and metadata are licensed under an Attribution 4.0 International
(CC BY 4.0) license.
Immediate Source of Acquisition
Gift of In Sup Shin, October 28, 2022.
[Box/folder# or Item name], In Sup Shin collection on Korean advertising, Collection no.
3378, Korean Heritage Library, East Asian Library, USC Libraries, University of Southern
California.
In Sup Shin organized most of the collection chronologically by era. The material was
originally housed in Korean shopping bags, with each bag representing a period of time. The
descriptive records under this finding aid use Shin's inventories of each era-based bag. The
printed inventories are also included in the collection.
Subjects and Indexing Terms
Advertising -- Korea (South) -- Archival resources
Advertising executives -- Korea (South) -- Archival resources
Korea -- Foreign relations -- 20th century -- Archival
resources
Korea (South) -- Relations -- United
States -- Archival resources
Advertisements
clippings files
Correspondence
Dissertations
Maps
Publications (documents)
Sin, In-sŏp (1929) --
Archives