Finding aid for the In Sup Shin collection on Korean advertising 3378

Bo Doub

USC Libraries East Asian Library

2022 November

Doheny Memorial Library

3550 Trousdale Parkway

Los Angeles, California 90089-1825

URL: http://libraries.usc.edu/locations/east-asian-library

Contributing Institution: USC Libraries East Asian Library

Title: In Sup Shin collection on Korean advertising

Creator: Sin, In-sŏp (1929)

Identifier/Call Number: 3378

Physical Description: 12 Linear Feet 9 boxes

Date (inclusive): 1886-2022

Abstract: The In Sup Shin collection on Korean advertising consists of correspondence, advertisements, writings on the Korean advertising industry, newspaper clippings, Korean advertising data, and other material collected and/or created by In Sup Shin. Born in 1929, In Sup Shin has worked in the Korean advertising industry since 1965, filling such roles as corporate communications director of Gold Star (LG Electronics), advertising director of the Hee Sung Company (HS Ad), an executive of Nara Advertising, secretary general of the 35th International Advertising Association (IAA) World Advertising Congress, executive secretary of the IAA Korea Chapter, and advisor for the Busan International Advertising Festival. Shin organized most of the collection chronologically by era. The earliest eras represented in the collection (e.g., the Gaehwagi period, 1886-1910) contain photocopies of Korean advertisements, maps, and other material on the history of the Korean advertising industry that Shin collected. The collection also holds some of Shin's correspondence and data from his advertising career, audiovisual material, and Shin's dissertation and research.

Language of Material: Korean , English .

Biographical / Historical

In Sup Shin (born in 1929) has worked in the Korean advertising industry since 1965, when he became advertising manager of the Hyundae (Modern) Economic Daily and Sunday News published in Seoul. Shin has worked as assistant marketing manager at the Honam Oil Refinery Company (now GS Caltex), corporate communications director of Gold Star (LG Electronics) of the Lucky Group of companies, advertising director of the Hee Sung Company (HS Ad), an executive of Nara Advertising, advisor for Korad Ogilvy & Mather, and executive vice president of the Korea Audit Bureau of Circulations. Shin has also served as secretary general of the 14th Asian Advertising Congress (AdAsia), secretary general of the 35th International Advertising Association (IAA) World Advertising Congress, executive secretary of the IAA Korea Chapter, and advisor for the Busan International Advertising Festival. As an educator, Shin has taught at the Schoool of Communications at Hallym University and the Graduate School of Mass Communications at Chang-Ang University. Shin has authored over 20 books, including History of Korean Advertising, Advertising in Japan, Advertising in China , International Advertising and Public Relations , History of Public Relations in Korea, and Advertising in Korea.

Scope and Contents

The In Sup Shin collection on Korean advertising consists of correspondence, advertisements, writings on the Korean advertising industry, newspaper clippings, Korean advertising data, and other material collected and/or created by In Sup Shin. Born in 1929, In Sup Shin has worked in the Korean advertising industry since 1965, filling such roles as corporate communications director of Gold Star (LG Electronics), advertising director of the Hee Sung Company (HS Ad), an executive of Nara Advertising, secretary general of the 35th International Advertising Association (IAA) World Advertising Congress, executive secretary of the IAA Korea Chapter, and advisor for the Busan International Advertising Festival. Shin organized most of the collection chronologically by era. The earliest eras represented in the collection (e.g., the Gaehwagi period, 1886-1910) contain photocopies of Korean advertisements, maps, and other material on the history of the Korean advertising industry that Shin collected. The collection also holds some of Shin's correspondence and data from his advertising career, audiovisual material, and Shin's dissertation and research.

Conditions Governing Access

COLLECTION STORED OFFSITE. Advance notice required for access.

Conditions Governing Use

All requests for permission to publish or quote from manuscripts must be submitted in writing to the Department of the East Asian Library at eal@usc.edu. Permission for publication is given on behalf of the East Asian Library as the owner of the physical items and is not intended to include or imply permission of the copyright holder, which must also be obtained.

Rights Statement for Archival Description

Finding aid description and metadata are licensed under an Attribution 4.0 International (CC BY 4.0) license.

Immediate Source of Acquisition

Gift of In Sup Shin, October 28, 2022.

Preferred Citation

[Box/folder# or Item name], In Sup Shin collection on Korean advertising, Collection no. 3378, Korean Heritage Library, East Asian Library, USC Libraries, University of Southern California.

Processing Information

In Sup Shin organized most of the collection chronologically by era. The material was originally housed in Korean shopping bags, with each bag representing a period of time. The descriptive records under this finding aid use Shin's inventories of each era-based bag. The printed inventories are also included in the collection.

Subjects and Indexing Terms

Advertising -- Korea (South) -- Archival resources

Advertising executives -- Korea (South) -- Archival resources

Korea -- Foreign relations -- 20th century -- Archival resources

Korea (South) -- Relations -- United States -- Archival resources