Description
The In Sup Shin collection on Korean
advertising consists of correspondence, advertisements, writings on the Korean advertising
industry, newspaper clippings, Korean advertising data, and other material collected and/or
created by In Sup Shin. Born in 1929, In Sup Shin has worked in the Korean advertising
industry since 1965, filling such roles as corporate communications director of Gold Star
(LG Electronics), advertising director of the Hee Sung Company (HS Ad), an executive of Nara
Advertising, secretary general of the 35th International Advertising Association (IAA) World
Advertising Congress, executive secretary of the IAA Korea Chapter, and advisor for the
Busan International Advertising Festival. Shin organized most of the collection
chronologically by era. The earliest eras represented in the collection (e.g., the Gaehwagi
period, 1886-1910) contain photocopies of Korean advertisements, maps, and other material on
the history of the Korean advertising industry that Shin collected. The collection also
holds some of Shin's correspondence and data from his advertising career, audiovisual
material, and Shin's dissertation and research.
Background
In Sup Shin (born in 1929) has worked in the Korean advertising industry since 1965, when
he became advertising manager of the Hyundae (Modern) Economic Daily and Sunday News
published in Seoul. Shin has worked as assistant marketing manager at the Honam Oil Refinery
Company (now GS Caltex), corporate communications director of Gold Star (LG Electronics) of
the Lucky Group of companies, advertising director of the Hee Sung Company (HS Ad), an
executive of Nara Advertising, advisor for Korad Ogilvy & Mather, and executive vice
president of the Korea Audit Bureau of Circulations. Shin has also served as secretary
general of the 14th Asian Advertising Congress (AdAsia), secretary general of the 35th
International Advertising Association (IAA) World Advertising Congress, executive secretary
of the IAA Korea Chapter, and advisor for the Busan International Advertising Festival. As
an educator, Shin has taught at the Schoool of Communications at Hallym University and the
Graduate School of Mass Communications at Chang-Ang University. Shin has authored over 20
books, including History of Korean Advertising, Advertising in Japan, Advertising in
China, International Advertising and Public
Relations, History of Public Relations in Korea,
and Advertising in Korea.
Extent
12 Linear Feet
9 boxes
Restrictions
All requests for permission to publish or quote from manuscripts must be submitted in
writing to the Department of the East Asian Library at eal@usc.edu. Permission for
publication is given on behalf of the East Asian Library as the owner of the physical items
and is not intended to include or imply permission of the copyright holder, which must also
be obtained.
Availability
COLLECTION STORED OFFSITE. Advance notice required for access.