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Joseph Howland Papers, 1942-2000
2001-9
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Title: Joseph Howland papers,
Date (inclusive): 1942-2000
Collection number: 2001-9
Creator:
Howland, Joseph, 1918-
Extent:
3 boxes
Repository:
Environmental Design Archives. College of Environmental Design.
University of California, Berkeley.
Berkeley, California
Abstract: The Joseph Howland Papers span the years 1942-2000 and contain records relating to Howland's work as an editor of several
garden design magazines, as a floricultural marketing writer, and as a teacher. Included are copies of articles written and
several photographs used in
The House Beautiful Book of Gardens and Outdoor Living. The collection consists of three series: Personal Papers, Professional Papers, and Faculty Papers.
Physical location: For current information on the location of these materials, please consult the library's online catalog.
Language:
English.
Collection is open for research.
All requests for permission to publish, reproduce, or quote from materials in the collection should be discussed with the
Curator.
[Identification of item], Joseph Howland Papers, (2001-9), Environmental Design Archives. College of
Environmental Design. University of California, Berkeley. Berkeley, California.
The collection was acquired in 2001.
Arrangement and description of this collection was funded by the Landscape Architecture and Environmental Planning Department,
University of California, Berkeley.
Horticulture - Study and teaching - University of Nevada, Reno.
Garden design.
O.M. Scotts and Sons Lawn Care Magazine
Better Homes and Garden Magazine
House Beautiful Magazine
Nevada Gardener Magazine
Online Archive of California
Joseph Howland Papers
From his farm upbringing and days of participating in 4-H as a adolescent to his current appointment as Professor Emeritus
at the University of Nevada, Reno, Dr. Howland produced extensive research and writing on garden design, horticulture, and
floricultural marketing.
Born in Providence, Rhode Island on April 2, 1918, he received a Bachelor's of Science in Agriculture from Rhode Island State
College in 1940; a Master's of Science in Horticulture from Michigan State College in 1942; and a Ph.D. in greenhouse crops
and marketing from Cornell University in 1945. Howland taught garden design classes while studying at Rhode Island State College
and landscape architecture classes while studying at Michigan State.
Howland worked as assistant-to-the-president and editor of
O.M. Scotts and Sons Lawn Care Magazine for 12 years, during which time he also served as their advertising and promotion director. He served as associate editor
of
Better Homes and Gardens Magazine (1945-1948) and as Garden Editor of
House Beautiful Magazine (1948-1956). In 1958 he authored
The House Beautiful Book of Gardens and Outdoor Living, and in 1967 he served as the president of the Men's Garden Club of America. From 1978 to 1992 Howland wrote monthly marketing
columns in
Southern Florist and Nursery, Greenhouse Manager, Nursery Manage, Flower Mart, and
Los Angeles Flower Market.
From 1969-1973, Howland taught horticulture at the University of Nevada, where he created the Golf Turfgrass School and the
Nevada Gardener Magazine. Howland took a leave from the university in 1973 to work as the vice-president for technical services (marketing and research)
at Geo. J. Ball Inc., and as president of its Pan American Seed Company. In 1978, he returned to the University of Nevada
as Professor of Agricultural Research (1978-1984), and from 1984-1991 he held a joint appointment in Horticulture and Journalism
(Advertising and Marketing Research). He was awarded Emeritus Professor of Horticulture and Journalism in 1992.
Note
- Personal notes on Joseph Howland
The Joseph Howland Papers span the years 1942-2000 and contain records relating to Howland's work as an editor of several
garden design magazines, as a floricultural marketing writer, and as a teacher. Included are copies of articles written and
several photographs used in the
House Beautiful Book of Gardens and Outdoor Living. The collection consists of three series: Personal Papers, Professional Papers, and Faculty Papers.