Joseph Howland Papers, 1942-2000
Processed by Holly Selvig.
Environmental Design Archives
College of Environmental Design
230 Wurster Hall #1820
University of California, Berkeley
Berkeley, California, 94720-1820
Phone: (510) 642-5124
Fax: (510) 642-2824
Email: archives@socrates.berkeley.edu
http://www.ced.berkeley.edu/cedarchives/
© 2003
The Regents of the University of California. All rights reserved.
Joseph Howland Papers, 1942-2000
Collection number: 2001-9
Environmental Design Archives
University of California, Berkeley
Berkeley, California
Contact Information:
- Environmental Design Archives
- College of Environmental Design
- 230 Wurster Hall #1820
- University of California, Berkeley
- Berkeley, California, 94720-1820
- Phone: (510) 642-5124
- Fax: (510) 642-2824
- Email: archives@socrates.berkeley.edu
- URL: http://www.ced.berkeley.edu/cedarchives/
- Processed by:
- Holly Selvig
- Date Completed:
- August 2002
- Encoded by:
- Environmental Design Archives staff
- Funding:
- Arrangement and description of this collection was funded by the Landscape Architecture and Environmental Planning Department,
University of California, Berkeley.
© 2003 The Regents of the University of California. All rights reserved.
Descriptive Summary
Title: Joseph Howland papers,
Date (inclusive): 1942-2000
Collection number: 2001-9
Creator:
Howland, Joseph, 1918-
Extent:
3 boxes
Repository:
Environmental Design Archives. College of Environmental Design.
University of California, Berkeley.
Berkeley, California
Abstract: The Joseph Howland Papers span the years 1942-2000 and contain records relating to Howland's work as an editor of several
garden design magazines, as a floricultural marketing writer, and as a teacher. Included are copies of articles written and
several photographs used in
The House Beautiful Book of Gardens and Outdoor Living. The collection consists of three series: Personal Papers, Professional Papers, and Faculty Papers.
Physical location: For current information on the location of these materials, please consult the library's online catalog.
Language:
English.
Administrative Information
Access
Collection is open for research.
Publication Rights
All requests for permission to publish, reproduce, or quote from materials in the collection should be discussed with the
Curator.
Preferred Citation
[Identification of item], Joseph Howland Papers, (2001-9), Environmental Design Archives. College of
Environmental Design. University of California, Berkeley. Berkeley, California.
Acquisition Information
The collection was acquired in 2001.
Funding
Arrangement and description of this collection was funded by the Landscape Architecture and Environmental Planning Department,
University of California, Berkeley.
Access Points
Horticulture - Study and teaching - University of Nevada, Reno.
Garden design.
O.M. Scotts and Sons Lawn Care Magazine
Better Homes and Garden Magazine
House Beautiful Magazine
Nevada Gardener Magazine
Online Archive of California
Biographical Note
Joseph Howland Papers
From his farm upbringing and days of participating in 4-H as a adolescent to his current appointment as Professor Emeritus
at the University of Nevada, Reno, Dr. Howland produced extensive research and writing on garden design, horticulture, and
floricultural marketing.
Born in Providence, Rhode Island on April 2, 1918, he received a Bachelor's of Science in Agriculture from Rhode Island State
College in 1940; a Master's of Science in Horticulture from Michigan State College in 1942; and a Ph.D. in greenhouse crops
and marketing from Cornell University in 1945. Howland taught garden design classes while studying at Rhode Island State College
and landscape architecture classes while studying at Michigan State.
Howland worked as assistant-to-the-president and editor of
O.M. Scotts and Sons Lawn Care Magazine for 12 years, during which time he also served as their advertising and promotion director. He served as associate editor
of
Better Homes and Gardens Magazine (1945-1948) and as Garden Editor of
House Beautiful Magazine (1948-1956). In 1958 he authored
The House Beautiful Book of Gardens and Outdoor Living, and in 1967 he served as the president of the Men's Garden Club of America. From 1978 to 1992 Howland wrote monthly marketing
columns in
Southern Florist and Nursery, Greenhouse Manager, Nursery Manage, Flower Mart, and
Los Angeles Flower Market.
From 1969-1973, Howland taught horticulture at the University of Nevada, where he created the Golf Turfgrass School and the
Nevada Gardener Magazine. Howland took a leave from the university in 1973 to work as the vice-president for technical services (marketing and research)
at Geo. J. Ball Inc., and as president of its Pan American Seed Company. In 1978, he returned to the University of Nevada
as Professor of Agricultural Research (1978-1984), and from 1984-1991 he held a joint appointment in Horticulture and Journalism
(Advertising and Marketing Research). He was awarded Emeritus Professor of Horticulture and Journalism in 1992.
Note
Sources:
-
Personal notes on Joseph Howland
Scope and Contents Note
The Joseph Howland Papers span the years 1942-2000 and contain records relating to Howland's work as an editor of several
garden design magazines, as a floricultural marketing writer, and as a teacher. Included are copies of articles written and
several photographs used in the
House Beautiful Book of Gardens and Outdoor Living. The collection consists of three series: Personal Papers, Professional Papers, and Faculty Papers.
I. PERSONAL PAPERS,
1943 - 2000
Physical Description:
Box 1
Scope and Content Note
Arrangement
Arranged alphabetically.
Contains autobiographical information, correspondence, student work, and written travel accounts.
II. PROFESSIONAL PAPERS
Physical Description:
Boxes 1-3
Scope and Content Note
Arrangement
Arranged alphabetically.
Contains papers related to his work as a professional garden design and floricultural marketing writer, including correspondence
with magazine editors and copies of articles written. Includes copies of presentation made about Floricultural marketing,
material related to his involvement with the Men's Garden Club of America, and reference articles used during his professional
career. Also includes photographs appearing in
The House Beautiful Book of Gardens and Outdoor Living, and other photographs and lantern slides of residential gardens.
B. Writings on Garden Design
C. Writings on Floricultural Marketing
E. Associations and Committees
G. Photographs/Illustrations
III. FACULTY PAPERS
Physical Description:
Box 2
Scope and Content Note
Arrangement
Arranged alphabetically.
Contains papers related to Dr. Howland's professorship at the University of Nevada, Reno. Includes correspondence, course
material, and writings.
SERIES I.
PERSONAL PAPERS
SERIES II.
PROFESSIONAL PAPERS
Box/Folder 1 : 1
House Beautiful Magazine
1943-1958
Box/Folder 1 : 2
Better Homes and Gardens Magazine
1948
B.
Writings on Garden Design
Box/Folder 1 : 3
in
House Beautiful Magazine
n.d.
Box/Folder 1 : 4
in
Plants Alive Magazine
1979
Box/Folder 1 : 5
about children and gardens
1958-1960
Box/Folder 1 : 6
about Thomas Chruch
1948, 1981
Box/Folder 1 : 8
miscellaneous articles
1960-1962
C.
Writings on Floricultural Marketing
Box/Folder 1 : 9
in
Greenhouse Manager
1984-1994
Box/Folder 1 : 10
in
Nursery Managers
1986-1994
Box/Folder 1 : 12
Press Clippings
1974, 1995
Box/Folder 1 : 13
Floricultural Marketing
1969-1973
E.
Associations and Committees
Box/Folder 1 : 14
Mens Garden Club of America
1966-1973
Box/Folder 1 : 16
Gardens and Design
1895-1992
Box/Folder 2 : 17
Irrigation Techniques
1940-1981
Box/Folder 2 : 18
Kraft Residence
1982, 1996
G.
Photographs/Illustrations
Box/Folder 2 : 21
I.
House Beautiful Magazine, illustrations
1954
II.
House Beautiful Book of Gardens and Outdoor Living - Photographs
Box/Folder 2 : 22
Landscape Architects: A-D
n.d.
Box/Folder 2 : 23
Landscape Architects: Dalsimer, Inc.
n.d.
Box/Folder 2 : 24
Landscape Architects: E-L
n.d.
Box/Folder 2 : 25
Landscape Architects: M-W
n.d.
Box/Folder 2 : 26
Landscape Architects: Webel and Innocenti
n.d.
III. Photographs unidentified
n.d.
Box/Folder 2 : 27-28
Photographers: Gottscho-Schleisner
1932-1964
Box/Folder 2 : 29
Photographers: Maynard-Parker
n.d.
Box/Folder 2 : 30
Miscellaneous Photographs
n.d.
SERIES III.
FACULTY PAPERS
Box/Folder 2 : 2
J 335 - Flower Pot Design
1987
Box/Folder 2 : 3
Nevada Horticulture 4-H projects
n.d.