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Register of the Flower (Elsie) Collection, 1900-1968
Mss45  
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Collection Details
 
Table of contents What's This?
  • Descriptive Summary
  • Administrative Information
  • Access Points
  • Biography
  • Scope and Content

  • Descriptive Summary

    Title: Flower (Elsie) Collection,
    Date (inclusive): 1900-1968
    Collection number: Mss45
    Creator:
    Extent: 4 linear ft.
    Repository: University of the Pacific. Library. Holt-Atherton Department of Special Collections
    Stockton, CA 95211
    Shelf location: For current information on the location of these materials, please consult the library's online catalog.
    Language: English.

    Administrative Information

    Access

    Collection is open for research.

    Preferred Citation

    [Identification of item], Flower (Elsie) Collection, Mss45, Holt-Atherton Department of Special Collections, University of the Pacific Library

    Access Points

    personal name

    Flower, Elsie (1886-1969)
    Peffer, Edward F.
    Welk, Lawrence -Correspondence

    corporate name

    Stockton Record (firm)
    Radio Station KGDM (Stockton, Calif.)

    subjects

    Stockton (Calif.) -Social life and customs
    Stockton (Calif.) -Social conditions
    Stockton (Calif.) -History
    San Joaquin County (Calif.) -History
    Copperopolis (Calif.) -History
    Knight's Ferry (Calif.) -History
    Columbia (Calif.) -History
    Calaveras County (Calif.) -History
    Women broadcasters -California -Stockton
    Women journalists -California -Stockton
    Tuolumne County (Calif.) -History
    Amador County (Calif.) -History

    personal name

    Hunt, Rockwell Dennis (1868-1966)
    Flower, Edwin L.

    Biography

    Elsie Flower (1886-1969) was a northern California print and radio journalist based principally in Stockton. While still a child (1902) she was brought to that city by her parents, Mr. and Mrs. Edwin L. Flower of Knight's Ferry. Flower attended Stockton High School, but left before graduating to work as a reporter for Chester Rowell's Fresno Republican. She was subsequently employed at the San Francisco Chronicle, the Stockton Daily Independent (1920s) and the Stockton Record (1925-1945). In 1944 Edward F. Peffer, owner of Stockton's CBS-affiliated radio station KGDM, conceived a fifteen minute local news show and hired Elsie Flower to produce and moderate it. The program began with stories about the war service of returning soldiers, then gravitated to boosting local events and businesses, fostering an interest in local history and helping local people in trouble. Flower's "City Journal" program ran thrice-weekly for nearly fourteen years. It was superseded, due to a change in station ownership (KGDM became music station KRAK) and format, by "Valley Journal" a shorter "women's news" program covering all areas of the Central Valley and the southern Mother Lode (1958).

    Scope and Content

    The Flower Collection consists of: correspondence (1900-1968); KGDM "City Journal" radio scripts (1945-1955); notes, drafts, photos, pamphlets and clippings pertaining chiefly to San Joaquin County, the southern Mother Lode and the West.