Description
This collection of 78, 45 and 33 rpm records
represents the collected music of educator and dance hall impresario Candelario
Mendoza.
In 1949 Candelario began a moonlighting career in radio while
teaching. He worked as a Spanish radio announcer for KPMO – an AM radio
station local to Los Angeles. At that time, Spanish broadcasts were relegated to
only 1-3 hours in the early morning. The rest of the day was designated for
English only broadcasts. As such, his broadcasts provided Mexican workers in the
citrus groves and elsewhere in the community with music that "helped them
prepare for a day of strenuous labor. [Moreover, it] allowed many Mexicans to
stay abreast of the various trends in Latin America." This is very important
because it created a link to people's homes and pasts in Mexico, and it
reinforced and strengthened their cultural practices, language, and traditions
here in the United States. His career in radio continued for 15 years and was
very successful. In fact, in 1950 he took on yet another job as a nightclub
music consultant, emcee, and booking agent at Pomona's then famous Rainbow
Gardens. He did this for approximately 12 years. Not surprisingly, prior to
1950, "rarely [did] a black or brown face appear in the audience" (Garcia 192)
or as performers at Rainbow Gardens. Again, this was a reflection of the time
period. Nevertheless, Mr. Mendoza had a very successful career in this venue
mixing Latino and non-Latino musical genres. As such, the Latino presence within
Rainbow Gardens began to increase as did the success of the club, while its
non-Latino patrons began to wane until completely ceasing to go to the nightclub
altogether. Although his career as educator contributed significantly to the
Chicano community, his career in the music industry helped bridge the gap
between Mexicans' home abroad (in Mexico) and their home within the United
States. The music as well as the experience of attending Rainbow Gardens
fostered a sense of unity amongst the community as well as a sense of
familiarity and cultural continuity.
Thanks to his efforts,
Chicanos/as were able to create a social space at a time when space was
limited.
Please see the biographical note in this finding aid for a
more complete history of Candelario's life.
Background
Candelario Mendoza (1919 - 2008) of Silao, Guanajuato, Mexico, migrated with
his family to the United States in 1920 where his father toiled on the railroads
near Ogden, Utah, worked in the potato fields of southern Idaho, worked as a
farm hand on a dairy farm near Chino, California, worked in a sugar beet factory
near Oxnard, California, and picked oranges and lemons in the citrus groves of
the Pomona Valley in California. As such, he and his family were constantly
moving from place to place where work was to be found to sustain the family.
Sadly, his father was killed when a truck he was riding was struck by a train
when working on the construction of Puddingstone Dam in San Dimas. He left
behind a wife and seven children. Luckily, his father had an insurance policy
that afforded his family with enough money to buy a home and attempt to resume
life as usual. Mr. Mendoza was fortunate to be able to continue
attending school while he and his siblings worked selling newspapers and
magazines as well as shining shoes. These were difficult economic times in the
United States as it was the Great Depression. Moreover, schools and other public
spaces were segregated based on irrational racial categories. As Mr. Mendoza
recalls, "At that time we grew up segregated economically, socially, racially,
and even legally." (qtd in Todd 1993) One of his first experiences of such
prejudice was at the age of 10 when he was denied entry to a public pool because
it was not "Spanish Day." (Mendoza 12 Feb 2005) Schools had been segregated
during his first five years of instruction. Beginning in the fifth grade he
attended a class that was no longer segregated. Yet, his class was still
composed of 90 percent Anglo students, and this was not unusual for the rest of
his education. In fact, out of 250 students, he was one out of four Latinos that
graduated from his high school. (Mendoza 12 Feb 2005) Nevertheless,
Mr. Mendoza had a very successful career in school. Among some of his
accomplishments were: assistant editor of his high school paper, class
representative, L.A. Times Junior Olympic Champion, awarded Outstanding Graduate
Medal by the American Legion, earned a baseball scholarship for Pomona Junior
College, editor-in-chief of his college paper, and vice president of the student
body to name but a few. Clearly, Mr. Mendoza was very involved in his education
and was very successful despite some obstacles. In fact, after transferring to
La Verne College he began a teaching job at Hamilton Elementary School. He later
graduated from La Verne College with a Bachelor of Arts degree. However, when he
attempted to get a job as a teacher in the Pomona schools, his interviewer
informed him, "I can't hire you... because we don't have one Spanish speaking
Mexican teacher in the whole school district. I am just reluctant to hire the
first one because I don't know whether this community is ready to have a
Mexican-American teach their kids English, social studies, and math. Why don't
you go somewhere else and see if you can get a job." (qtd in Todd 1993) Yet,
that did not deter Mr. Mendoza who pursued a career in education within the La
Habra School District. At a time of hyper nationalism – WWII
era, Mr. Mendoza later decided to join the officer ranks of the military.
However, although scoring well in the standardized test given to him, he was
denied admission to officer candidacy school. Curiously, his friend who was not
Latino accompanied him and also took the test scoring lower than Mr. Mendoza and
was accepted. Could it be that the Army was also not ready "to hire a
Mexican-American" as an officer? Perhaps. Ironically, in 1944 he was drafted as
an enlisted soldier in the Army. While in the Army he served in France, Germany,
and Austria under General Patton's 3rd Army. He was awarded a Bronze Star for
his bravery and effort. Upon returning to civilian life, Mr. Mendoza returned to
teaching. This time he was not denied a teaching position within the Pomona
School District. Indeed, his persistence paved the way for other Chicanos/as
interested in a career in education. He was the first Mexican to teach in a
Pomona elementary school. In 1949 he began a moonlighting career in radio while
teaching. He worked as a Spanish radio announcer for KPMO – a local AM
radio station. At that time, Spanish broadcasts were relegated to only 1-3 hours
in the early morning. The rest of the day was designated for English only
broadcasts. As such, his broadcasts provided Mexican workers in the citrus
groves and elsewhere in the community with music that "helped them prepare for a
day of strenuous labor. [Moreover, it] allowed many Mexicans to stay abreast of
the various trends in Latin America." (Garcia 193) This is very important
because it created a link to people's homes in Mexico, and it reinforced and
strengthened their cultural practices, language, and traditions here in the
United States. His career in radio continued for 15 years and was very
successful. In fact, in 1950 he took on yet another job as a nightclub music
consultant, emcee, and booking agent at Pomona's then famous Rainbow Gardens. He
did this for approximately 12 years. Not surprisingly, prior to 1950, "rarely
[did] a black or brown face appear in the audience" (Garcia 192) or as
performers at Rainbow Gardens. Again, this was a reflection of the time period.
Nevertheless, Mr. Mendoza had a very successful career in this venue mixing
Latino and non-Latino musical genres. As such, the Latino presence within
Rainbow Gardens began to increase as did the success of the club, while its
non-Latino patrons began to wane until completely ceasing to go to the nightclub
altogether. Although his career as educator contributed significantly to the
Chicano community, his career in the music industry helped bridge the gap
between Mexicans' home abroad (in Mexico) and their home within the United
States. The music as well as the experience of attending Rainbow Gardens
fostered a sense of unity amongst the community as well as a sense of
familiarity and cultural continuity. Thanks to his efforts, Chicanos/as were
able to create a social space at a time when space was limited. During this
time, Mr. Mendoza continued a career in education. He was a teacher, a
counselor, and a principle – first at Kellogg Elementary, then at
Hamilton Elementary. In 1979, he left the Pomona Unified School District and
accepted a position as Superintendent of Los Nietos School District, followed by
a position as President of the School Board. In 1981, he co-founded a community
newspaper titled La Voz (which continues to be very popular today within the
Latino community). Until recently, Mr. Mendoza was still part of the school
board and vice president of the Pomona Historical Society. Clearly, his life
merits recognition as a very accomplished and instrumental member of his
community. As such, in 1983 Hamilton Elementary School was renamed Candelario J.
Mendoza Elementary. This is quite an honor for a school is never named after
someone who is still alive. Work Cited Garcia, Matt. "Rainbow
Gardens," A World of its Own: Race, Labor, & Citrus in the Making of Greater
Los Angeles, 1900-1970. Chapel Hill: The University of North Carolina Press,
2001. Mendoza, Candelario. Informal Personal Interview. 12 February
2005. Todd, Jean Boyd. "Pomona's Hispanic Hero: Candelario Mendoza –
Pioneer Educator and Newspaperman," Biography written for Presentation at
Pomona Parent Assisted Learning Center, 5 March 1993.