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Maurer (Lee W.) Automobile Advertisement Collection
SPC.1900.049
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Contributing Institution:
California State University Dominguez Hills, Gerth Archives and Special Collections
Title: Lee W. Maurer Automobile Advertisement Collection
Creator:
Maurer, Lee West
source:
National geographic
Identifier/Call Number: SPC.1900.049
Physical Description:
1 box
Physical Description:
1 Linear Feet
Date (inclusive): 1917-1967
Language of Material:
English
.
There are no access restrictions on this collection.
All requests for permission to publish or quote from manuscripts must be submitted in writing to the Director of Archives
and Special Collections. Permission for publication is given on behalf of Special Collections as the owner of the physical
materials and not intended to include or imply permission of the copyright holder, which must also be obtained.
For information about citing archival material, see the
Citations for Archival Material guide, or consult the appropriate style manual.
The Lee W. Maurer Automobile Advertisement Collection consists of hundreds tear sheets (1917-1967) for automobile advertisements
mostly from the pages of National Geographic magazine. The collection documents the evolution of advertising used by U.S.
automakers throughout the 20th century especially the highly developed graphics used in the 1910s-1940s and early use of color
in advertising (1930s-1960s). Also includes advertisements for tires. Automobiles represented include Chalmers, Wills Saint
Claire, Paige, Hudson, DeSoto, Nash, Packard, Pierce Arrow, La Fayette, Marmon, Studebaker, Wyllys-Knight, Essex, Maxwell,
Chandler, Mitchell, Stutz, Moon, Jeep, Franklin, Frazer, Buick , Chevrolet, Cadillac, Oldsmobile, Dodge, Pontiac, Ford, Lincoln,
Chrysler, Plymouth, and several brands of tires.
Lee West Maurer (1901-1979) was born in Fremont, Ohio to Frederick Maurer and Armina Hufford Maurer. He was raised in St.
Louis Michigan. He worked in a Ford Model T auto plant before studying engineering at Michigan State during the 1920s. He
took a variety of engineering jobs prior to joining the Civilian Conservation Corps as a supervisor in 1933. Maurer was hired
by Dow Chemical Company in Midland, Michigan as a construction engineer in 1942 and worked there until 1965. He married Norma
Lou Carpenter (1902-1983). They had two children Carole and Diane.
Subjects and Indexing Terms
Automobiles
Advertising
Automobiles -- 20th century
National geographic