Collection Guide
Brief record only
Collection Title:
Collection Number:
Get Items:
The father of bank marketing : oral history transcript : Wells Fargo Bank, 1960-1982; Bank of America, 1987-1996 / 2005.
BANC MSS 2005/249 c; Phonotape 3773 C:1-18; BANC MSS 2005/249 c suppl.
No online items
Collection Overview
Title:
The father of bank marketing : oral history transcript: Wells Fargo Bank, 1960-1982; Bank of America, 1987-1996 / 2005Creator/Contributor:
Rosenberg, Richard M., 1930-, creator, interviewee.Creator/Contributor:
LaBerge, Germaine, interviewer.Creator/Contributor:
Bancroft Library, Regional Oral History Office.Abstract:
Childhood, family background and education, 1930-1952; U.S. Navy, 1952-1959; Crocker National Bank, 1959-1962; Wells Fargo
Bank, 1962-1984; second interlude at Crocker, 1984-1986; Seafirst, president and CEO, 1986-1987; Bank of America, 1987-1996,
including time as CEO, 1990-1996.
biographical information and clippings.
Date:
2005 (issued)Subject:
n-us-ca -- n-us---Rosenberg, Richard M -- 1930- -- Interviews
Crocker National Bank.
Wells Fargo Bank.
Bank of America.
Seafirst Corporation.
Bankers -- California -- Interviews
Banks and banking -- United States
Bank marketing -- United States
Note:
Richard M. Rosenberg ; interviews conducted by Germaine LaBerge in 1996 and 1997. Regional Oral History Office, The Bancroft
Library, University of California, Berkeley,
AUDIO/VISUAL MATERIALS RESTRICTED. Requests for use of original must be approved by the appropriate curator. CU-BANC
Audio tape recording of the interviews also available. Shelved as Phonotape 3773 C:1-18.
Also available online.
Duplicate transcript: Dept. of Special Collections, University of California, Los Angeles Library.
This manuscript is made available for research purposes only. All publication rights are reserved to The Bancroft Library
of the University of California, Berkeley. Requests for permission to quote for publication should be addressed to the Regional
Oral History Office, The Bancroft Library, University of California, Berkeley.
Volume includes index.
Type:
biographyOral histories.
Physical Description:
print
ii, 186 p. : ill., port. ; 29 cm.
18 sound cassettes.
1 box.
Language:
English
Identifier:
http://nma.berkeley.edu/ark:/28722/bk0005z1d0c
BANC MSS 2005/249 c
Phonotape 3773 C:1-18
BANC MSS 2005/249 c suppl.
Origin:
CaliforniaCopyright Note:
AUDIO/VISUAL MATERIALS RESTRICTED. Requests for use of original must be approved by the appropriate curator. CU-BANC
This manuscript is made available for research purposes only. All publication rights are reserved to The Bancroft Library
of the University of California, Berkeley. Requests for permission to quote for publication should be addressed to the Regional
Oral History Office, The Bancroft Library, University of California, Berkeley.