Collection Scope and Contents
Title: James Toledano collection on the Barry M. Goldwater Presidential
Date (inclusive): 1892-1965, undated
Date (bulk): 1964-1965
Collection Number: MS 101
7.09 Linear Feet
Rivera Library. Special Collections Department.
Abstract: The collection consists primarily of
pamphlets, clippings, newsletters, publications, correspondence, photographs, brochures and
ephemera. Most of the materials pertain to the 1964 United States Presidential campaign and
the Goldwater support effort. The collection also contains a considerable amount of campaign
ephemera that was used to promote Goldwater during his campaign. Less in quantity are
materials regarding political parties and organizations, general organizations and political
Languages: The collection is in English.
This collection is open for research.
Copyright Unknown: Some materials in these collections may be
protected by the U.S. Copyright Law (Title 17, U.S.C.). In addition, the reproduction,
and/or commercial use, of some materials may be restricted by gift or purchase agreements,
donor restrictions, privacy and publicity rights, licensing agreement(s), and/or trademark
rights. Distribution or reproduction of materials protected by copyright beyond that allowed
by fair use requires the written permission of the copyright owners. To the extent other
restrictions apply, permission for distribution or reproduction from the applicable rights
holder is also required. Responsibility for obtaining permissions, and for any use rests
exclusively with the user.
[identification of item], [date if possible]. James Toledano collection on the Barry M.
Goldwater Presidential campaign (MS 101). Special Collections & University Archives,
University of California, Riverside.
Gift of James Toledano, 1968.
Processed by Andres Calderon, 2008.
On January 1, 1909, Barry Morris Goldwater was born in Phoenix to Baron and Josephine
Goldwater nearly three years before Arizona became the forty-eighth state.
In 1923, Goldwater began attending Phoenix Union High School. After a poor academic
showing, his father enrolled him at Staunton Military Academy, a military school located in
Staunton, Virginia. In his senior year at the academy, Goldwater received the coveted Kable
Medal, an honor awarded to the outstanding all-around cadet. After graduating from Staunton
in 1928, Goldwater returned to Arizona and enrolled at the University of Arizona in Tucson.
After a lackluster performance as a freshman, Goldwater withdrew from the university and
returned home upon hearing news of his father’s death. Goldwater soon began working at the
family store and would continue to do so until 1953.
On September 22, 1934, Goldwater married Margaret “Peggy” Johnson and would be wed to her
until her death in December, 1985, after fifty-one years of marriage. Barry and Peggy would
go on to have four children: Joanne, Barry, Michael, and Peggy.
During WWII, Goldwater served as a pilot in the 27th Ferry Squadron Division of the Air
Transport Command (ATC), a unit of the United States Army Air Forces. Goldwater helped
transport airplanes and supplies to the war fronts, and also between the United States and
India. Upon retiring, Goldwater held the rank of Major General.
In 1949, Goldwater was elected to the Phoenix City Council. In 1952, Goldwater, running on
a republican ticket, entered Arizona’s senate race and defeated popular Democrat Ernest W.
McFarland. Goldwater would go on to serve a total of five terms in the United States Senate
as a representative of Arizona: from 1953 – 1965 (Goldwater stepped down from the Senate in
1964 to focus on his presidential campaign), and 1969 – 1987.
Goldwater won the Republican Party’s presidential nomination in 1964, but would lose the
presidential election in a landslide to popular Democrat, Lyndon B. Johnson. In a historic
loss, Goldwater carried only six states: Arizona, Alabama, Georgia, Louisiana, Mississippi,
and South Carolina. While the loss ranks among some of the worst in United States history,
many credit Goldwater as ushering in the conservative movement of the 20th century.
Among the more pressing topics that Goldwater addressed as a member of the United States
Senate were labor unions, Communism, and the United States budget. One of his most noted
legislative achievements came with the passing of the Goldwater-Nichols Department of
Defense Reorganization Act; the act served to restructure upper-level military
On June 3, 1998, Goldwater passed away only a few months before reaching his ninetieth
birthday, and was buried in his home state of Arizona.
||Barry M. Goldwater was born on January 1st.
||Goldwater graduated from Staunton Military Academy.
||Goldwater married Margaret "Peggy" Johnson.
||Goldwater was elected to the Phoenix City Council.
||Goldwater entered Arizona's Senate race on the Republican ticket and defeated
popular Democrat Ernest W. McFarland.
||Goldwater won the Republican Party's presidential nomination but lost the
presidential election to Lyndon B. Johnson.
||Goldwater-Nichols Department of Defense Reorganization Act is passed.
||Goldwater retired from the United States Senate.
||Barry M. Goldwater died on May 29th.
Collection Scope and Contents
The collection contains materials related to the 1964 United States Presidential campaign
and materials created and/or used by Goldwater support organizations. Also included are
materials regarding political parties/organizations, non-political organizations, and
political activities. This collection is comprised of print, non-print and visual materials
that include pamphlets, clippings, newsletters, manuals, publications, fliers,
correspondence, photographs, brochures, and ephemera.
This collection is organized into two series, each containing three sub-series:
Series 1. Goldwater Presidential Campaign, 1892-1965,
- Sub-series 1.1. Ephemera, 1963-1964, undated.
- Sub-series 1.2. General, 1964-1965, undated.
- Sub-series 1.3. Supporting Organizations, 1963-1964, undated.
Series 2. Political Parties, 1892-1965, undated.
- Sub-series 2.1. 1964 Elections, 1964-1965, undated.
- Sub-series 2.2. General, 1932-1964, undated.
- Sub-series 2.3. Republican Party, 1892-1965, undated.
The following terms have been used to index the description of this collection in the library's online public access catalog.
Goldwater, Barry M. (Barry Morris), 1909-1998
Political parties -- United States.
Presidents -- United States -- Election.
Republican National Committee (U.S.)
Genres and Forms of Materials
Clippings (information artifacts).