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James Toledano collection on the Barry M. Goldwater Presidential campaign
MS 101  
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Collection Details
Table of contents What's This?
  • Descriptive Summary
  • Access
  • Publication Rights
  • Preferred Citation
  • Acquisition Information
  • Processing History
  • Biographical Note
  • Collection Scope and Contents
  • Collection Arrangement
  • Indexing Terms

  • Descriptive Summary

    Title: James Toledano collection on the Barry M. Goldwater Presidential campaign
    Date (inclusive): 1892-1965, undated
    Date (bulk): 1964-1965
    Collection Number: MS 101
    Creator: Toledano, James
    Extent: 7.10 linear feet (13 boxes, 1 flat file folder)
    Repository: Rivera Library. Special Collections Department.
    Riverside, CA 92517-5900
    Abstract: The collection consists primarily of pamphlets, clippings, newsletters, publications, correspondence, photographs, brochures and ephemera. Most of the materials pertain to the 1964 United States Presidential campaign and the Goldwater support effort. The collection also contains a considerable amount of campaign ephemera that was used to promote Goldwater during his campaign. Less in quantity are materials regarding political parties and organizations, general organizations and political activities.
    Languages: The collection is in English.


    This collection is open for research.

    Publication Rights

    Copyright Unknown: Some materials in these collections may be protected by the U.S. Copyright Law (Title 17, U.S.C.). In addition, the reproduction, and/or commercial use, of some materials may be restricted by gift or purchase agreements, donor restrictions, privacy and publicity rights, licensing agreement(s), and/or trademark rights. Distribution or reproduction of materials protected by copyright beyond that allowed by fair use requires the written permission of the copyright owners. To the extent other restrictions apply, permission for distribution or reproduction from the applicable rights holder is also required. Responsibility for obtaining permissions, and for any use rests exclusively with the user.

    Preferred Citation

    [identification of item], [date if possible]. James Toledano collection on the Barry M. Goldwater Presidential campaign (MS 101). Special Collections & University Archives, University of California, Riverside.

    Acquisition Information

    Gift of James Toledano, 1968.

    Processing History

    Processed by Andrés Calderón, Student Processing Assistant, 2008.

    Biographical Note

    On January 1, 1909, Barry Morris Goldwater was born in Phoenix to Baron and Josephine Goldwater nearly three years before Arizona became the forty-eighth state.
    In 1923, Goldwater began attending Phoenix Union High School. After a poor academic showing, his father enrolled him at Staunton Military Academy, a military school located in Staunton, Virginia. In his senior year at the academy, Goldwater received the coveted Kable Medal, an honor awarded to the outstanding all-around cadet. After graduating from Staunton in 1928, Goldwater returned to Arizona and enrolled at the University of Arizona in Tucson. After a lackluster performance as a freshman, Goldwater withdrew from the university and returned home upon hearing news of his father's death. Goldwater soon began working at the family store and would continue to do so until 1953.
    On September 22, 1934, Goldwater married Margaret "Peggy" Johnson and would be wed to her until her death in December, 1985, after fifty-one years of marriage. Barry and Peggy would go on to have four children: Joanne, Barry, Michael, and Peggy.
    During WWII, Goldwater served as a pilot in the 27th Ferry Squadron Division of the Air Transport Command (ATC), a unit of the United States Army Air Forces. Goldwater helped transport airplanes and supplies to the war fronts, and also between the United States and India. Upon retiring, Goldwater held the rank of Major General.
    In 1949, Goldwater was elected to the Phoenix City Council. In 1952, Goldwater, running on a republican ticket, entered Arizona's senate race and defeated popular Democrat Ernest W. McFarland. Goldwater would go on to serve a total of five terms in the United States Senate as a representative of Arizona: from 1953 – 1965 (Goldwater stepped down from the Senate in 1964 to focus on his presidential campaign), and 1969 – 1987.
    Goldwater won the Republican Party's presidential nomination in 1964, but would lose the presidential election in a landslide to popular Democrat, Lyndon B. Johnson. In a historic loss, Goldwater carried only six states: Arizona, Alabama, Georgia, Louisiana, Mississippi, and South Carolina. While the loss ranks among some of the worst in United States history, many credit Goldwater as ushering in the conservative movement of the 20th century.
    Among the more pressing topics that Goldwater addressed as a member of the United States Senate were labor unions, Communism, and the United States budget. One of his most noted legislative achievements came with the passing of the Goldwater-Nichols Department of Defense Reorganization Act; the act served to restructure upper-level military organization.
    On June 3, 1998, Goldwater passed away only a few months before reaching his ninetieth birthday, and was buried in his home state of Arizona.


    1909 Barry M. Goldwater was born on January 1st.
    1928 Goldwater graduated from Staunton Military Academy.
    1934 Goldwater married Margaret "Peggy" Johnson.
    1949 Goldwater was elected to the Phoenix City Council.
    1952 Goldwater entered Arizona's Senate race on the Republican ticket and defeated popular Democrat Ernest W. McFarland.
    1964 Goldwater won the Republican Party's presidential nomination but lost the presidential election to Lyndon B. Johnson.
    1986 Goldwater-Nichols Department of Defense Reorganization Act is passed.
    1987 Goldwater retired from the United States Senate.
    1998 Barry M. Goldwater died on May 29th.

    Collection Scope and Contents

    The collection contains materials related to the 1964 United States Presidential campaign and materials created and/or used by Goldwater support organizations. Also included are materials regarding political parties/organizations, non-political organizations, and political activities. This collection is comprised of print, non-print and visual materials that include pamphlets, clippings, newsletters, manuals, publications, fliers, correspondence, photographs, brochures, and ephemera.

    Collection Arrangement

    This collection is organized into two series as follows:
    • Series 1. Goldwater presidential campaign, 1892-1965, undated.
    • Series 2. Political parties, 1892-1965, undated.

    Indexing Terms

    The following terms have been used to index the description of this collection in the library's online public access catalog.


    Goldwater, Barry M. (Barry Morris), 1909-1998
    Republican National Committee (U.S.)
    Political campaigns
    Political parties -- United States
    Presidents -- United States -- Election

    Genres and Forms of Materials

    Clippings (information artifacts)