Guide to the California Proposition 20, Coastal Initiative Collection

© Copyright 2007 Special Collections & University Archives. All rights reserved.
5500 Campanile Dr. MC 8050
San Diego, CA, 92182-8050
Phone: 619-594-6791

Guide to the California Proposition 20, Coastal Initiative Collection 1972

Special Collections & University Archives

Overview of the Collection

Collection Title: California Proposition 20, Coastal Initiative Collection
Dates: 1972-1972
Bulk Dates: 1972
Identification: MS-0195
Creator: California Proposition 20, 1971
Physical Description: 1.25 linear ft
Language of Materials: English
Repository: Special Collections & University Archives
5500 Campanile Dr. MC 8050
San Diego, CA, 92182-8050
Phone: 619-594-6791

Biographical Information:

The voters of California, by an 800,000 vote margin (55%-45%), passed the Coastal Initiative, Proposition 20, in November 1972. The proposition created six regional commissions and one statewide commission to oversee the use and development of California's 1,000 mile coastline. Members of the regional and state commissions were to be locally appointed in some instances, with a percentage of the appointments filled by the Governor, state Senate Rules Committee, and the Speaker of the Assembly.
Proposition 20 was designed to address the state legislature's failure to produce an acceptable compromise measure regarding coastal ecology, protection, and preservation. Ecology groups and interested private citizens drew up the initiative and obtained the required number of voter signatures to qualify the proposition for the November 1972 ballot within two months of the Legislature's final defeat of the previous coastal bill.
Proposition 20 was, from the start, very controversial. Business and labor banded together in their opposition to the initiative; two of every three daily newspapers in California joined this odd coalition, as did numerous civic and service groups. Although an effective and vigorous campaign by the proposition's opponents was the result, the Proposition's supporters were ultimately successful.

Access Terms

This collection is indexed under the following controlled access subject terms.

Genre/Form of Material:

Personal Papers

Geographic Name:

Coastal ecology -- California -- History -- 20th century -- Sources
Coastal zone management -- California -- Citizen participation -- History -- 20th century -- Sources
Coasts -- California


Referendum -- California -- History -- 20th century -- Sources

Topical Term:

Political participation -- California -- History -- 20th century -- Sources

Administrative Information

Conditions Governing Use:

The copyright interests in these materials have not been transferred to San Diego State University. Copyright resides with the creators of materials contained in the collection or their heirs. The nature of historical archival and manuscript collections is such that copyright status may be difficult or even impossible to determine.  Requests for permission to publish must be submitted to the Head of Special Collections, San Diego State University, Library and Information Access. When granted, permission is given on behalf of Special Collections as the owner of the physical item and is not intended to include or imply permission of the copyright holder(s), which must also be obtained in order to publish. Materials from our collections are made available for use in research, teaching, and private study. The user must assume full responsibility for any use of the materials, including but not limited to, infringement of copyright and publication rights of reproduced materials.

Conditions Governing Access:

This collection is open for research.

Preferred Citation:

Identification of item, folder title, box number, California Proposition 20 Coastal Initiative Collection, Special Collections and University Archives, Library and Information Access, San Diego State University.

Related Materials:

Frederick C. Whitney Papers

Scope and Contents

The collection consists of materials regarding the Proposition 20 campaign from 1972, most of which are from organizations which worked to defeat the measure.

Detailed List of Contents

Box 1, Folder 1

Newspaper Clippings: San Diego Union, San Diego Evening Tribune, San Diego Labor Leader

Box 1, Folder 2

Post-Election Analysis of the Proposition 20 Campaign: by Whitaker & Baxter Advertising Firm (the PR agency of the opposition)

Box 1, Folder 3

News Releases: "San Diegans Against Proposition 20" September-October 1972

Box 1, Folder 4

Various Campaign Materials: "Citizens Against the Coastal Initiative" (a state-wide organization)

Box 1, Folder 5

Copy of San Diego Ballot November 1972

Box 1, Folder 6

Contribution List: Check log for "Citizens Against" campaign

Box 1, Folder 7

Copy of Proposition 20

Box 1, Folder 8

Municipal/Legal Opposition to Proposition 20

Box 1, Folder 9

Opposition Correspondence: Specific and form letters

Box 1, Folder 10

New Releases: "Citizens Against the Coastal Initiative"

Box 1, Folder 11

Operation Expenses: "Citizens Against the Coastal Initiative"

Box 1, Folder 12

List of Organizations Opposing Proposition 20

Box 1, Folder 13

Proponents of Proposition 20

Box 1, Folder 14

Information requests regarding Proposition 20: mostly to opponents

Box 1, Folder 15

"What's Wrong With Proposition 20: " An Opposition form speech.

Box 1, Folder 16

San Diego Convention and Visitors Bureau Memo regarding Proposition 20

Box 1, Folder 17

TV Schedules, Paid Advertising Spots: "Citizens Against"

Box 1, Folder 18

XEROX Billing to Whitaker & Baxter Advertising Agency

Box 1, Folder 19

Whitaker & Baxter San Diego Office Lease and Termination Notice

Box 1, Folder 20

Statewide Collection of Editorials/Columns on Proposition 20: mostly anti-20