Register of the Peter Hannaford papers
Finding aid prepared by Aparna Mukherjee
Hoover Institution Library and Archives
© 2008
434 Galvez Mall
Stanford University
Stanford, CA 94305-6003
hoover-library-archives@stanford.edu
Title: Peter Hannaford papers
Date (inclusive): 1949-2014
Collection Number: 83094
Contributing Institution: Hoover Institution Library and Archives
Language of Material:
English
Physical Description:
24 manuscript boxes, 6 3.5-inch floppy disks
(9.6 Linear Feet)
Abstract: Speeches and writings, correspondence, memoranda, printed matter, and photographs, relating to the political career of Ronald
Reagan as governor of California and as presidential candidate in 1976 and 1980. Includes drafts of the book by Peter Hannaford,
The Reagans: A Political Portrait (New York, 1983), and research material used for the book, including speeches by Ronald Reagan; schedules, press releases,
and position papers prepared for Reagan; and selected records of work for Reagan carried out by the public relations firm
Deaver & Hannaford, Inc.
Creator:
Hannaford, Peter
Creator:
Deaver & Hannaford, Inc
Physical Location: Hoover Institution Library & Archives
Access
The collection is open for research; materials must be requested in advance via our reservation system. If there are audiovisual
or digital media material in the collection, they must be reformatted before providing access.
Use
For copyright status, please contact the Hoover Institution Library & Archives
Acquisition Information
Materials were acquired by the Hoover Institution Library & Archives in 1983
Preferred Citation
[Identification of item], Peter Hannaford papers, [Box no., Folder no. or title], Hoover Institution Library & Archives
Biographical Chronology
| 1932 September 21 |
Born, Glendale, California |
| 1954 |
AB, University of California |
| 1954-1956 |
First Lieutenant, Signal Corps, U.S. Army |
| 1956 |
Account executive, Helen A. Kennedy advertising firm |
| 1957-1962 |
Vice president, Kennedy-Hannaford, Inc., San Francisco and Oakland, California |
| 1962-1967 |
President, Kennedy-Hannaford, Inc. (name changed to Kennedy, Hannaford & Dolman, Inc., 1965) |
| 1967-1969 |
Pettler and Hannaford, Inc. |
| 1968-1969 |
National president, Mutual Advertising Agency Network |
| 1969-1972 |
Vice president, Wilton, Coombs & Colnett, Inc. |
| 1972 |
Representative nominee, United States Congress |
| 1972-1973 |
Chairman, California Governor's Consumer Fraud Task Force |
| 1973 |
President, Hannaford & Associates, Oakland, California |
| 1974 |
Assistant to Governor of Californis – Director, Public Affairs, Governor's office, Sacramento, California |
| 1975-1995 |
Chairman of the Board, Hannaford Company, Inc. |
| 1981-1989 |
Trustee, White House Preservation Fund |
| 1981-1992 |
Trustee, Public Relations Advertising Commission, USIA |
| 1983 |
Author,
The Reagans: A Political Portrait
|
| 1986 |
Author, Talking Back to the Media (Japanese edition, 1990) |
| 1986-1991 |
Member, The Commonwealth Fund's Commission on Elderly People Living Alone |
| 1991-1996 |
Member, Advertising Commission, Mount Vernon |
| 1994 |
Co-author,
Remembering Reagan
|
| 1996 |
Managing Director, Franklin Firm, Washington, D.C. |
| 1997 |
Editor, My Heart Goes Home: A Hudson Valley Memoir by Thomas Sweet Lossing |
| 1999 |
Compiler and editor,
The Essential George Washington
|
| 2001 |
Compiler and editor,
The Quotable Calvin Coolidge
|
Scope and Content of Collection
The Peter Hannaford papers reflect the contributions made by him and public relations firm, Deaver & Hannaford, Inc., to the
development of Ronald Reagan's political career from governor of California to his candidacy for the presidency of the United
States in 1976 and 1980. This process is based on an extensive search for research materials, such as Ronald Reagan's correspondence,
schedules, writings and speeches, that Peter Hannaford used in his books including,
The Reagans: A Political Portrait, and is evident in the entire collection.
The Peter Hannaford File, on the one hand, is a documentation about his literary accomplishments and his plan for promoting
his books through public events, book tours, radio interviews, and radio scripts, and on the other, represents his efforts
to develop a positive political image of Ronald Reagan.
The Ronald Reagan File sheds light on the campaigns of 1976 and 1980, to focus attention on campaign issues, represent the
Republican political platform, and bring to the forefront the organized and systematic effort made to reflect on Ronald Reagan's
stand on the issues and their impact on the primary elections.
Collected Research series is basically a collection of research materials intended to gather information relating to conference
proceedings attended by Ronald Reagan as governor of California, countries, individuals, national policies, organizations,
political parties, and visit of foreign dignitaries signifying possible impact on United States foreign policy. Although the
dates of this series have been quoted as 1949-1980, there are photocopies of materials about Panama Canal dating back to 1901.
The Photographs and slides play an important role as they depict campaign trips and are a visual representation of Ronald
Reagan, Peter Hannaford, Margaret Thatcher, and others. Audio-Visual File consists of one 7 inch 45 RPM record illustrating
Ronald Reagan's commentary on current issues affecting our lives and 4 cassettes recording voices of some prominent politicians
and media personalities. This could complement Ronald Reagan's speeches on the campaign trail.
Last but not the least, the Computer Files consists of 6 disks serving as an electronic storage for manuscripts of Peter Hannaford's
books and related papers, either written or edited by him.
Arrangement
The collection is organized into 6 series: Peter Hannaford File, Ronald Reagan File, Collected Research, Photographs, Audio-Visual
File, and Computer File.
Related Material
Deaver and Hannaford, Inc. Hoover Institution Library & Archives
Ronald Regan Subject Collection, Hoover Institution Library & Archives
To see a complete listing of all the related collections, please go to Hoover Institution Library & Archives catalog web site
at http://library.stanford.edu/socrates and use the search term Reagan, Ronald
Subjects and Indexing Terms
Conservatism
United States -- Politics and government
California -- Politics and government -- 1951-
Presidents -- United States -- Election -- 1980
Presidents -- United States -- Election -- 1976
Reagan, Ronald
Reagan, Nancy, 1921-2016
Peter Hannaford File
1949-2005
Scope and Contents note
Correspondence, memoranda, notes, promotional materials, and writings, documenting Peter Hannaford's literary accomplishments
and methods of publicity, as well as his involvement in developing Ronald Reagan's political image, arranged alphabetically
by physical form and then in chronological order. Additional information may be found in Ronald Reagan File
box 1, folder 2
Memoranda
1974-1983,undated
box 1, folder 4-5
American Prowler. Org.
2002-2003
box 1, folder 6-8
American Spectator On Line
2000-2005
box 1, folder 9
Ferndale, California Enterprise
1994-1995
box 1, folder 10
Northern Sentinel Columns
1992-1995
The Reagans: A Political Portrait
1983
box 1, folder 13
IX-XI.
Scope and Contents note
Includes epilogue
Talking Back to the Media (TBTTM)
1986
box 2, folder 1
Manuscript, undated, and printed copy
1986
box 2, folder 2
Japanese Edition, 1990 (Printed copy) and related materials
1985-1996
box 2, folder 3
General correspondence
1983-1991
box 2, folder 4
Book promotion
1985-1988 and undated
Promotional materials File
box 2, folder 5
General
1986.
Scope and Contents note
Includes information about dealing with the press
box 2, folder 7
Los Angeles
1986 March 8- September
box 2, folder 8
Eureka
1986 March 18 – April 20
box 2, folder 9
New York
1986 March 19 –May 13 and undated
box 2, folder 10
Sacramento
1986 March 19 – April 22
box 2, folder 11
Kansas City
1986 April 10 – 15 and undated
box 2, folder 12
Radio interviews
1986 March 25 – June 19 and undated
box 3, folder 1-9
Research materials for the book
1969-1985 and undated
My Heart Goes Home, edited by PeterHannaford
1997
box 4, folder 3
Correspondence
1949-2000.
Scope and Contents note
Includes a printed copy
The Essential George Washington (TEGW), compiled and edited by PeterHannaford
1999
box 4, folder 6-8
Manuscript, parts I-III
undated
box 5, folder 1
Printed and typescript copies
1999 and undated
box 5, folder 2
Reviews and promotional materials
1999-2000
box 5, folder 3
Miscellany. Spring book catalog
2000
The Quotable Calvin Coolidge (Coolidge, TQC), compiled and edited by PeterHannaford
2001
box 5, folder 4
Brochures, 1999-2000 and printed copy of the book
2001
Ronald Reagan File
1966-1981.
Scope and Contents note
Clippings, correspondence, memoranda, report, schedule, and writings and speeches relating to various campaign issues, both
for 1976 and 1980 presidential elections, arranged alphabetically by physical form and then in chronological order. They represent
Republican political platform, Ronald Reagan's stand on the issues, and an assessment of primary election results. Additional
information may be found in Peter Hannaford File
box 6, folder 1
Agenda
1977 February 10 – 1980 June 25.
Scope and Contents note
Includes a list of individuals participating in the CFR Steering Committee meeting
box 6, folder 2
General. Advertising group
undated
box 6, folder 3
Republican Party platform
box 6, folder 4-5
Republican primaries and total of popular primary vote count by states
box 6, folder 6
Statement by Ronald Reagan regarding formation of the Reagan for President Committee
1979
box 6, folder 7
Candidacy announcement. Includes a speech by Michael Landon drafted by Peter Hannaford
1979 and undated
box 6, folder 8-9
Election issues
1979 and 1980
box 6, folder 10-11
Republican Party platform and Ronald Reagan's stand on issues
1980 February – March
box 6, folder 12
Primary election results
1980
box 6, folder 14
Correspondence
1975-1979.
Scope and Contents note
Includes a form letter, undated
box 6, folder 19
Schedules
1980-1981.
Scope and Contents note
Meetings with groups and individuals
box 6, folder 20
Daily News report from Taipei provided by the Chinese Information Service
1978
box 7, folder 14
January – June.
Scope and Contents note
Includes travel to Tokyo
box 8, folder 4
Copley News Service
1975 January - February
box 8, folder 12-13
Radio programs
1978 and undated
box 9, folder 4
January – April.
Scope and Contents note
Includes Ronald Reagan's speech to Japanese businessmen, Tokyo, Japan, 1978 April 17, and the Chinese National Association
of Commerce and Industry, Taipei, Taiwan, 1978 April 21
box 9, folder 10
Miscellany
1974-1976 and undated
Collected Research
1949-1980
Scope and Contents note
Research materials relating to different countries, individuals, political issues, and policies, and policies, possibly used
for writing Peter Hannaford's books, and organizing Ronald Reagan's political campaigns, arranged alphabetically
box 9, folder 12
Briggs' Initiative – Proposition 6
1978
box 9, folder 14
Most Favored Nation Status: Trade with Communist Countries
1979
box 9, folder 16
Multi-National Corporations
1975-1978 and undated
box 10, folder 1-2
National Defense Strategies
1976-1977 and undated
box 10, folder 3
national Governor's Conference Proceedings, Seattle, Washington
1974 June 2-6
box 10, folder 4
National Health Insurance
1974-1979
box 10, folder 8-13
Panama Canal
1904-1979 and undated
box 11, folder 1-6
Panama Canal
1901-1978 and undated
box 11, folder 7
Polls – College student
1974
box 12, folder 2
Rockefeller, Nelson
1974-1979
box 12, folder 4
Sears, John
undated.
Scope and Contents note
Report
box 12, folder 6-7
Tax Limitation and Proposition, California
1973-1982 and undated
box 12, folder 8
Thatcher, Margaret, Mrs.
1975-1976
box 12, folder 9
Total Value of Public Assistance Benefits in California
1975
box 12, folder 10
United States Labor Party (U.S. Labor Party)
1978
box 12, folder 11
USSR delegation's visit to Sacramento
1974
box 12, folder 12-13
Welfare
1974-1976 and undated
box 13, folder 1-2
Welfare reform
1971-1977 and undated
Photographic materials
1974-1982, undated
Scope and Contents note
23 photographic prints and 3 photographic proof sheets depicting Ronald Reagan with Margaret Thatcher and other individuals,
139 35 mm slides depicting campaign trips, news conferences, and so on, arranged chronologically
box 13, folder 4
13 photographic prints depicting Ronald Reagan and Margaret Thatcher
undated
box 13, folder 5
3 photographic proof sheets depicting Ronald Reagan and others
undated
box 13, folder 6
7 sheets containing 139 35mm color slides, depicting campaign trips, news conferences, different social events, bicentennial
ceremony, and so on, including some taken and arranged by Peter Hannaford
1974.
Scope and Contents note
Includes a note by Peter Hannaford, 1982
box 13, folder 7
10 photographic prints depicting Ronald Reagan with different individuals, including Richard Allen, Harry O'Connor, Irene
Hannaford, Art Linkletter, busy with window shopping at Munich in 1978; at a radio recording session, 1975; and 1 print particularly
selected to be included in one of Peter Hannaford's books
1982
Audiovisual materials
1997-1998, undated
Scope and Contents note
One 7 inch 45 RPM record titled, Viewpoint with Ronald Reagan, and 4 cassettes, recordings by different individuals, arranged
chronologically
box 13, folder 8
1 7-inch 45 RPM record titled, Viewpoint with Ronald Reagan, "a commentary on the issues and events which shape our lives"
undated
box 13, folder 9
4 cassettes recording Caron Lee regarding George Washington (GW?), undated; Eugene McCarthy, undated; David McCullough, undated;
and Letitia Baldridge
1997-1998
Digital materials
1997-2000, undated
Scope and Contents
Includes articles by Peter Hannaford about George Washington, manuscripts of his books, related papers, correspondence, and
memoranda
"The Essential George Washington"
1997-1999, undated
box MC6
Manuscripts, Parts I, II, III. "Nuts and Bolts" sections of the text and correspondence with Peter Hannaford's editor
1997-1999
Physical Description: 1 3.5 floppy disk
Access
Use copies available in reading room.
box MC6
Manuscript, correspondence, and related papers
1997-1999
Physical Description: 1 3.5-inch floppy disk
Access
Use copies available in reading room
box MC6
Various articles about George Washington written by Peter Hannaford
undated
Physical Description: 1 3.5-inch floppy disk
Access
Disk unreadable
"The Quotable Calvin Coolidge" (TQCC)
2000
box MC6
"Manuscript for 'The Quotable Calvin Coolidge'"
Physical Description: 1 3.5-inch floppy disk
Scope and Contents
Use copy available in reading room.
box MC6
"Related memos and correspondence"
Physical Description: 1 3.5-inch floppy disk
Access
Disk unreadable
box MC6
Manuscript and related papers re: "My Heart Goes Home: A Hudson Valley Memoir" (boyhood recollection of Thomas S. Lossing,
edited by Peter Hannaford)
undated
Physical Description: 1 3.5-inch floppy disk
Access
Disk unreadable
Incremental Materials
Scope and Contents note
This addition to the collection has not yet been described. Please let the Hoover Institution Library & Archives know if you
would like to see this material described. Contact us at hooverarchivesinfo@stanford.edu
