John and Jane Adams Trade Card Collection MS-0406
Special Collections & University Archives
5500 Campanile Dr. MC 8050
San Diego, CA 92182-8050
askscua@sdsu.edu
Contributing Institution:
Special Collections & University Archives
Title: John and Jane Adams Trade Card Collection
Creator:
Adams Trade Card Collection
Identifier/Call Number: MS-0406
Physical Description:
0.67 Linear Feet
Date (inclusive): 1875-1915
Language of Material:
English
.
Scope and Contents
A variety of products are advertised in the collection. All trade cards in the collection are American except two French cards
which can be found in the "Miscellaneous Products" folder.
Arrangement Note
The collection is arranged alphabetically by type of product. Within each folder, cards are arranged alphabetically by name
of product advertised. There is a "Miscellaneous Products" folder found at the end of the collection which houses cards not
readily categorizeable. Cards that do not advertise a product, but were rather meant to serve as advertising for a business,
are housed in the "Individual Businesses" folder.
When a count appears in parentheses after a product listing in the finding aid (i.e., Union Sewing Machine (10)), this denotes
that there are ten different cards advertising the Union Sewing Machine. There are no duplicate cards in the collection.
Conditions Governing Access
This collection is open for research.
Conditions Governing Use
These materials are in the public domain. However, the nature of historical archival and manuscript collections means that
copyright status may be difficult or even impossible to determine. Copyright resides with the creators of materials contained
in the collection or their heirs. Requests for permission to publish must be submitted to the Head of Special Collections,
San Diego State University, Library and Information Access. When granted, permission is given on behalf of Special Collections
as the owner of the physical item and is not intended to include or imply permission of the copyright holder(s), which must
also be obtained in order to publish. Materials from our collections are made available for use in research, teaching, and
private study. The user must assume full responsibility for any use of the materials, including but not limited to, infringement
of copyright and publication rights of reproduced materials.
Related Materials
John and Jane Adams Greeting Card Collection
John and Jane Adams Autograph Album Collection
John and Jane Adams Postcard Collection
Separated Materials
These materials were separated from the unprocessed John and Jane Adams Ephemera Collection, Box 6 (Advertisements).
Preferred Citation
Identification of item, folder title, box number, John and Jane Adams Trade Card Collection, Special Collections and University
Archives, San Diego State University Library.
Historical Note
Trade cards, also known as advertising cards, were wildly popular collectibles in the latter half of the nineteenth century
as consumer culture took over America. Advertising a huge variety of manufactured goods in bright chromolithographed colors,
trade cards were produced by advertisers to encourage recognition of brand names and to stimulate demand for the products
advertised. Though trade cards sometimes feature rather generic Victorian images of flowers or birds, these attractive pieces
of ephemera often feature comic little vignettes with punchy slogans, or instructions for catchy games to be played using
the card. Some are die-cut, and some have folding or moveable pieces--features that surely made great fun for their collectors.
Trade cards were often issued in series to emphasize their collectible aspect, and this collection has many representatives
from various series; for example, McLaughlin's Coffee "War Ship" series, or Arbuckle's "States" series.
Trade cards often contain a separate advertisement for the local seller of the product, usually on the verso of the card.
A huge variety of social and cultural topics are open for study using trade cards. Depictions of women and femininity, domesticity
and the American home, advertising methods and consumerism, social mores, race relations, humor--all are made tangible in
this type of American ephemera.
Accruals
9999-143
Subjects and Indexing Terms
Advertising cards--Specimens
Advertising cards--United States--Specimens
Advertising cards--Private collections--California--San Diego
Digital Records
Ephemera
Adams, John R., 1900-1994--Art collections
Adams, Jane Ford--Art collections
box 1, folder 1, item 2
Smith's Clinch Back Suspenders Item 2
box 1, folder 1, item 4
Dr. Warner's Coraline Corsets Item 4
box 1, folder 2
Farm Implements and Supplies Folder 2
box 1, folder 2, item 2
Burchard and Oswald Harnesses Item 2
box 1, folder 2, item 3
Gibbs' Imperial Plows (2) Item 3
box 1, folder 2, item 4
Studebaker Brothers Carriages and Wagons Item 4
box 1, folder 2, item 5
Terry's Scissors and Shears Item 5
box 1, folder 3, item 1
Alden Fruit Vinegar Item 1
box 1, folder 3, item 2
Arm and Hammer Baking Soda (2) Item 2
box 1, folder 3, item 3
Central Milling Company Roller Process Flour Item 3
box 1, folder 3, item 5
Ghirardelli's Milk Chocolate (2) Item 5
box 1, folder 3, item 6
German Yeast Company Item 6
box 1, folder 3, item 7
Heinz 57 Varieties Item 7
box 1, folder 3, item 8
Kellogg's Toasted Corn Flakes Item 8
box 1, folder 3, item 10
N. K. Fairbanks Lard (10) Item 10
box 1, folder 3, item 11
Old Dominion Yeast Item 11
box 1, folder 3, item 12
Professor Horsford's Phosphatic Baking Powder Item 12
box 1, folder 4
Individual Businesses Folder 4
box 1, folder 4, item 1
Samuel Chatfield, Asst. Manager, Kennedy Revolving Harrow Item 1
box 1, folder 4, item 2
Continental Insurance Co. of New York Item 2
box 1, folder 4, item 3
Harry Deakin's Academy of Music Item 3
box 1, folder 4, item 4
Ehrich's (New York City) Item 4
box 1, folder 4, item 5
W. R. Fish Spice Mills, Topeka, KS (5) Item 5
box 1, folder 4, item 6
Furman's Shoe House, Topeka KS Item 6
box 1, folder 4, item 7
Golden Eagle Clothing House, Topeka KS Item 7
box 1, folder 4, item 8
S. Gross Dry Goods, Franklin, KY Item 8
box 1, folder 4, item 9
Greenwald and Co. One Price Clothing House, Topeka, KS Item 9
box 1, folder 4, item 10
James B. Hayden, Jeweler, Topeka, KS Item 10
box 1, folder 4, item 11
Wm. Hall Jenkins, Notary Public, Topeka, KS Item 11
box 1, folder 4, item 12
A. S. Kent Watches, Jewelry, and Silverware, Nickerson, KS (3) Item 12
box 1, folder 4, item 13
A. F. Nitting and Co. Fine Clothing and Tailor, Chicago, IL Item 13
box 1, folder 4, item 14
H. L. Niedringhaus, Furniture, St. Louis, MO Item 14
box 1, folder 4, item 15
Reynolds Brothers Celebrated Fine Shoes, Utica, NY Item 15
box 1, folder 4, item 16
John S. Rhodes, Topeka, KS Item 16
box 1, folder 4, item 17
George A. Rick and Bro. Furniture Item 17
box 1, folder 4, item 18
Plano Mfg. Co., Plano, IL Item 18
box 1, folder 4, item 19
L. Prang and Co. Art and Education Publishers, Boston, MA Item 19
box 1, folder 4, item 20
Mrs. Slosson's Fancy Goods Stand Item 20
box 1, folder 4, item 21
"The Popular" Shoe Store, Omaha, NE Item 21
box 1, folder 4, item 22
Topeka Parlor Furniture, Topeka, KS Item 22
box 1, folder 4, item 23
The Domestic S. M. Co., A. H. Turner, Chanute, KS Item 23
box 1, folder 4, item 24
Tucker's Best Groceries, Harlem, NY Item 24
box 1, folder 4, item 25
Union Pacific Tea Co, Amsterdam, NY Item 25
box 1, folder 5
Medicines/Tonics Folder 5
box 1, folder 5, item 1
Ayer's Cherry Pectoral Item 1
box 1, folder 5, item 2
Ayer's Sarsaparilla Item 2
box 1, folder 5, item 3
Borg's Sure Cure Pepsin and Bismuth Chewing Gum Item 3
box 1, folder 5, item 4
Brown's Popular Medicines (2) Item 4
box 1, folder 5, item 5
Burdock Blood Bitters Item 5
box 1, folder 5, item 7
Dr. Hedges' Pulmonic Life Balsam Item 7
box 1, folder 5, item 8
Dr. Jackson's Syrup of Wild Cherry and Lungwort Item 8
box 1, folder 5, item 9
Dr. Jackson's Root and Herb Cordial Item 9
box 1, folder 5, item 10
Dr. Jayne's Tonic Vermifuge Item 10
box 1, folder 5, item 11
Dr. Jayne's Expectorant Item 11
box 1, folder 5, item 12
Dr. Marshall's Lung Syrup Item 12
box 1, folder 5, item 13
Dr. C. D. Warner's White Wine of Tar Syrup Item 13
box 1, folder 5, item 14
Eilert's Extract of Tar and Wild Cherry Item 14
box 1, folder 5, item 15
Humphrey's Witch Hazel Oil Item 15
box 1, folder 5, item 16
Mennen's Borated Talcum Toilet Powder Item 16
box 1, folder 5, item 17
Perry Davis' Pain-Killer Item 17
box 1, folder 5, item 18
Papillon Skin Cure Item 18
box 1, folder 5, item 20
Scott's Emulsion (2) Item 20
box 1, folder 5, item 21
Tarrant's Seltzer Aperient Item 21
box 1, folder 6
Perfumes/Colognes Folder 6
box 1, folder 6, item 1
Austen's Forest Flower Cologne (2) Item 1
box 1, folder 6, item 2
Hoyt's German Cologne (7) Item 2
box 1, folder 6, item 3
Lazell's Unrivalled Perfumes Item 3
box 1, folder 6, item 4
Fleming Brothers Mikado Cologne Item 4
box 1, folder 6, item 5
Dr. Price's Locust Buds Item 5
box 1, folder 6, item 6
Read's Grand Duchess Cologne Item 6
box 1, folder 6, item 7
Stollwerck's Cologne Item 7
box 1, folder 7, item 1
Domestic Sewing Machine Item 1
box 1, folder 7, item 2
Household Sewing Machines Co. Item 2
box 1, folder 7, item 3
New Home Sewing Machines (5) Item 3
box 1, folder 7, item 4
Leader Sewing Machine Item 4
box 1, folder 7, item 5
New Royal Sewing Machine Item 5
box 1, folder 7, item 6
Union Sewing Machine (12) Item 6
box 1, folder 8, item 1
Brook's Prize Medal Spool Cotton Item 1
box 1, folder 8, item 2
J. P. Coat's Six Cord Thread (10) Item 2
box 1, folder 8, item 3
Corticelli's Spool Silk (2) Item 3
box 1, folder 8, item 4
Clark's O. N. T. Spool Cotton Item 4
box 1, folder 8, item 5
Merrick's Thread (3) Item 5
box 1, folder 8, item 6
Willimantic Thread Item 6
box 1, folder 9
Shoes and Shoe Polish Folder 9
box 1, folder 9, item 1
Button's Raven Gloss Shoe Dressing Item 1
box 1, folder 9, item 2
Diamond Black Leather Oil Item 2
box 1, folder 9, item 3
Gilt Edge Gloss Dressing Item 3
box 1, folder 9, item 4
Steinberg's Fine Boots and Shoes Item 4
box 1, folder 10, item 2
Fairbank's White Star Soap Item 2
box 1, folder 10, item 3
Fairbank's Fine Family Soaps (2) Item 3
box 1, folder 10, item 4
Gowan and Stover's Pure and Healthful Soaps (2) Item 4
box 1, folder 10, item 5
Oberne, Hosnick and Co.'s Celebrated Soaps Item 5
box 1, folder 10, item 6
Packer's Cutaneous Charm Item 6
box 1, folder 10, item 8
Pearline Washing Compound (3) Item 8
box 1, folder 10, item 10
box 1, folder 10, item 11
box 1, folder 10, item 12
box 1, folder 10, item 13
Stimson's Sudsene Item 13
box 1, folder 10, item 14
"Sweet Home" Family Soap Item 14
box 2, folder 1
Stoves and Stove Polish Folder 1
box 2, folder 1, item 1
Dixon's Stove Polish Item 1
box 2, folder 1, item 2
Gold Coin and Gold Medal Stoves and Ranges Item 2
box 2, folder 1, item 3
Hyer's Big Bonanza Stove Polish (2) Item 3
box 2, folder 1, item 4
Round Oak Stoves (3) Item 4
box 2, folder 2, item 1
Arbuckle's Ariosa Coffee (3) Item 1
box 2, folder 2, item 2
Dilworth's Coffee (2) Item 2
box 2, folder 2, item 4
McLaughlin's XXXX Coffee (8) Item 4
box 2, folder 2, item 5
Schnull and Krag's Coffee (2) Item 5
box 2, folder 3, item 1
Globe Fine Cut Tobacco Item 1
box 2, folder 3, item 2
Lorillard's Plowshare Chew Item 2
box 2, folder 3, item 3
National League Fine Cut Tobacco Item 3
box 2, folder 4
Miscellaneous Products Folder 4
box 2, folder 4, item 1
Buckingham's Dye for the Whiskers Item 1
box 2, folder 4, item 2
Chicago and Northwestern Railway (2) Item 2
box 2, folder 4, item 3
Godey's Lady's Book Item 3
box 2, folder 4, item 4
Impervious Package Co.'s Safety Oil Can Item 4
box 2, folder 4, item 5
"Koh-i-Noor" Tracing Cloth Item 5
box 2, folder 4, item 6
Neal's Carriage Paints Item 6
box 2, folder 4, item 7
Patent Revolving Window Sash Item 7
box 2, folder 4, item 8
Van Stan's Stratena Cement Item 8
box 2, folder 4, item 9
French card: Chocolat d'Aiguebelle Item 9
box 2, folder 4, item 10
French card: product unknown Item 10