Guide to the Campaign Data Service, Inc. Records, 1964-1979 MS 3574

Finding aid prepared by Processed by California Historical Society staff.
California Historical Society
678 Mission Street
San Francisco, CA, 94105

Title: Campaign Data Service, Inc. records
Date (inclusive): 1964-1979
Collection Number: MS 3574
Creator: Campaign Data Service
Physical Description: 1 carton (1.0 linear ft.)
Contributing Institution: California Historical Society
678 Mission Street
San Francisco, CA, 94105
Language of Materials: Collection materials are in English.
Physical Location: Collection is stored onsite.
Abstract: Consists of correspondence, reports, advertisements, and printed materials, relating to state and local elections and neighborhood initiatives. Contains material relating to individual campaigns for positions on the San Francisco School Board, and the offices of County Sheriff and Supervisors, including Wilson Riles' successful 1970 race for State Superintendent of Schools in California. Includes material related to the Nob Hill Neighbors and Pacific Heights Association campaigns against city zoning laws, which allowed construction of high-rise apartment complexes in those neighborhoods. Also includes materials pertaining to an unsuccessful campaign in 1969 by several local groups to bring about a charter amendment to revise the city charter. With these are materials from other local campaigns, including the 1973 Yes on C Open Spaces/Recreation ballot Proposition.

Information for Researchers


Collection is open for research.

Publication Rights

Copyright has not been assigned to the California Historical Society. All requests for permission to publish or quote from manuscripts must be submitted in writing to the Director of Research Collections. Permission for publication is given on behalf of the California Historical Society as the owner of the physical items and is not intended to include or imply permission of the copyright holder, which must also be obtained by the reader.

Preferred Citation

[Identification of item], Campaign Data Service, Inc. Records, MS 3574. California Historical Society, Manuscript Collection.

Separated Materials

Printed material transferred to Library (photocopied title pages retained).
Assorted political posters transferred to the poster collection.
Photographs have been transferred to the California Historical Society Photography Collection; cataloged as MSP 3574.

Subjects and Indexing Terms

Alioto, Joseph L.
Brown, Willie L.
Feinstein, Dianne, 1933-
League of Women Voters of California.
Nob Hill Neighbors.
Pacific Heights Association.
California--Politics and government.
Campaign management--California.
Citizens' associations--California--San Francisco.
Community development--California--San Francisco.
Political campaigns--California.
Political consultants--California.
San Francisco (Calif.)--Politics and government.
School boards--California--San Francisco.

Administrative Information

Acquisition Information

Collection donated by Audrey Penn Rodgers and Diene Bull of Campaign Data Service in February of 1980.


No additions are expected.

Processing Information

Processed by CHS staff.


The Campaign Data Service, Inc. Records are arranged into two series:
Series 1: Candidate Files
Series 2: Initiative Campaigns and Organizational Files

Corporate History

Campaign Data Service, Inc., organized in 1970 and in operation through 1980, was a San Francisco based firm specializing in political campaign services. Headed by political consultants Diene Bull and Audrey Rodgers, the nonpartisan firm provided planning and advising for all phases of political campaigning. Services included the production of campaign materials and demographic research aids for both local and state-wide campaigns.

Scope and Content

Campaign Data Service, Inc. Records consist of materials relating to campaigns managed by Campaign Data Service, Inc. for individual candidates and local initiatives from 1964 to 1979. Divided into two series, the collection includes correspondence, campaign literature, press releases, speeches, research reports, opinion surveys, agreements, maps, census tract data, address listings, newspaper clippings, and other records.
The first series, Candidate Files, includes material relating to Wilson Riles' race for California State Superintendent of Schools in 1970, Dianne Feinstein's 1971 mayoral campaign, San Francisco County Sheriff and Supervisorial races, and campaigns for positions on the San Francisco School Board and BART Board.
The second series, Initiative Campaigns and Organizational Files, contains materials regarding a number of local initiatives and proposals. Included are records from campaigns mounted by two local organizations, Nob Hill Neighbors and the Pacific Heights Association, aimed at restricting the construction of high-rise apartment complexes in their neighborhoods. Additional materials relate to charter amendment, district election, and Open Space campaigns. Reports regarding a San Francisco public education desegregation initiative and organizational proposals for SF Info, a nonprofit information services organization, are also included.


Series 1 Candidate Files 1970-1979

Physical Description: 12 folders


Arranged alphabetically by candidate.

Abrahamson, Lucille 1974-1978

Carton 1, Folder 1

San Francisco School Board campaign 1974

Carton 1, Folder 2

Correspondence, statements 1974-1978


Feinstein, Dianne 1971

Carton 1, Folder 3

Campaign literature 1971

Carton 1, Folder 4

Correspondence, statements 1971

Carton 1, Folder 5

Goldman, Richard N. 1973

Carton 1, Folder 6

Gonzales, Robert 1977

Carton 1, Folder 7

Goosby, Z. L. 1974

Carton 1, Folder 8

Hennessey, Mike 1978-1979

Carton 1, Folder 9

Johnson, Julie 1976

Carton 1, Folder 10

Kirkwood, Tom undated

Carton 1, Folder 11

Riles, Wilson 1970

Carton 1, Folder 12

Tom, Benjamin undated


Series 2 Initiative Campaigns and Organizational Files 1964-1978

Physical Description: 22 folders


Arranged chronologically.

Nob Hill Neighbors 1970-1974

Carton 1, Folder 13

Campaign literature 1970-1974

Carton 1, Folder 14

Correspondence, reports 1970-1974


Pacific Heights Association 1973-1974

Carton 1, Folder 15

Correspondence 1973-1974

Carton 1, Folder 16

Proposal, printed materials 1973

Carton 1, Folder 17

Campaign 1973


SF Info 1972-1974

Carton 1, Folder 18


Carton 1, Folder 19

Organization proposals 1972-1973

Carton 1, Folder 20

Organization proposals, by-Laws 1973

Carton 1, Folder 21

Financial reports 1973-1974


Charter revision 1968-1976

Carton 1, Folder 22

Correspondence 1969-1972

Carton 1, Folder 23

Reports 1970

Carton 1, Folder 24

Statements 1968-1972

Carton 1, Folder 25

1931 San Francisco charter research 1931

Carton 1, Folder 26

Printed material 1969-1972

Carton 1, Folder 27

Amendments 1974-1976


District election 1971-1973

Carton 1, Folder 28

Correspondence 1971-1972

Carton 1, Folder 29

Reports, printed material 1971-1973

Carton 1, Folder 30

Judicial race 1978

Carton 1, Folder 31

San Francisco public education desegregation 1964-1971

Carton 1, Folder 32

School Board superintendent selection 1974-1975

Carton 1, Folder 33

Yes on C campaign, open spaces 1973-1974

Carton 1, Folder 34

Miscellaneous printed material undated