Joseph Howland Papers 2001.-09
Holly Selvig
Arrangement and description of this collection was funded by the Landscape Architecture and Environmental Planning Department,
University of California, Berkeley.
University of California, Berkeley. College of Environmental Design. Environmental Design Archives
2002
230 Bauer Wurster Hall #1820
Berkeley, CA 94720-1820
designarchives@berkeley.edu
Contributing Institution:
University of California, Berkeley. College of Environmental Design. Environmental Design Archives
Title: Joseph Howland Papers
Creator:
Howland, Joseph, 1918-
Identifier/Call Number: 2001.-09
Physical Description:
3 Linear Feet:
Date (inclusive): 1942-2000
Language of Material:
English
.
Conditions Governing Access
Collection is open for research.
Conditions Governing Use
All requests for permission to publish, reproduce, or quote from materials in the collection should be discussed with the
Curator.
Preferred Citation
[Identification of Item], Joseph Howland Papers (2001-09), Environmental Design Archives, University of California, Berkeley.
Biographical / Historical
From his farm upbringing and days of participating in 4-H as a adolescent to his appointment as Professor Emeritus at the
University of Nevada, Reno, Dr. Howland produced extensive research and writing on garden design, horticulture, and floricultural
marketing.
Born in Providence, Rhode Island on April 2, 1918, he received a Bachelor's of Science in Agriculture from Rhode Island State
College in 1940; a Master's of Science in Horticulture from Michigan State College in 1942; and a Ph.D. in greenhouse crops
and marketing from Cornell University in 1945. Howland taught garden design classes while studying at Rhode Island State College
and landscape architecture classes while studying at Michigan State.
Howland worked as assistant-to-the-president and editor of O.M. Scotts and Sons Lawn Care Magazine for 12 years, during which
time he also served as their advertising and promotion director. He served as associate editor of Better Homes and Gardens
Magazine (1945-1948) and as Garden Editor of House Beautiful Magazine (1948-1956). In 1958 he authored The House Beautiful
Book of Gardens and Outdoor Living, and in 1967 he served as the president of the Men's Garden Club of America. From 1978
to 1992 Howland wrote monthly marketing columns in Southern Florist and Nursery, Greenhouse Manager, Nursery Manage, Flower
Mart, and Los Angeles Flower Market.
From 1969-1973, Howland taught horticulture at the University of Nevada, where he created the Golf Turfgrass School and the
Nevada Gardener Magazine. Howland took a leave from the university in 1973 to work as the vice-president for technical services
(marketing and research) at Geo. J. Ball Inc., and as president of its Pan American Seed Company. In 1978, he returned to
the University of Nevada as Professor of Agricultural Research (1978-1984), and from 1984-1991 he held a joint appointment
in Horticulture and Journalism (Advertising and Marketing Research). He was awarded Emeritus Professor of Horticulture and
Journalism in 1992. Howland died in 2010.
Sources:
Personal notes on Joseph Howland
Scope and Contents
The Joseph Howland Papers span the years 1942-2000 and contain records relating to Howland's work as an editor of several
garden design magazines, as a floricultural marketing writer, and as a teacher. Included are copies of articles written and
several photographs used in the House Beautiful Book of Gardens and Outdoor Living. The collection consists of three series:
Personal Papers, Professional Papers, and Faculty Papers.
Personal Papers I.
1943-2000
Scope and Contents
Box 1
Arranged alphabetically.
Contains autobiographical information, correspondence, student work, and written travel accounts.
Professional papers II.
Scope and Contents
Box 1,2,3
Arranged Alphabetically
Contains papers related to his work as a professional garden design and floricultural marketing writer, including correspondence
with magazine editors and copies of articles written. Includes copies of presentation made about Floricultural marketing,
material related to his involvement with the Men's Garden Club of America, and reference articles used during his professional
career. Also includes photographs appearing in The House Beautiful Book of Gardens and Outdoor Living, and other photographs
and lantern slides of residential gardens.
Box 1, Folder 1
House Beautiful Magazine
1943-1958
Box 1, Folder 2
Better Homes and Gardens Magazine
1948
Writings on Garden Design B.
Box 1, Folder 3
in House Beautiful Magazine
n.d.
Box 1, Folder 4
in Plants Alive Magazine
1979
Box 1, Folder 5
about children and gardens
1958-1960
Box 1, Folder 6
about Thomas Church
1948, 1981
Box 1, Folder 8
miscellaneous articles
1960-1962
Writings on Floricultural Marketing C.
Box 1, Folder 9
in Greenhouse Manager
1984-1994
Box 1, Folder 10
in Nursery Managers
1986-1994
Box 1, Folder 12
Press Clippings
1974, 1995
Box 1, Folder 13
Floricultural Marketing
1969-1973
Associatons and Committees E.
Box 1, Folder 14
Mens Garden Club of America
1966-1973
Box 1, Folder 16
Gardens and Design
1895-1992
Box 2, Folder 17
Irrigation Techniques
1940-1981
Box 2, Folder 18
Kraft Residence
1982, 1996
Photographs and Illustrations G.
Box 2, Folder 21
House Beautiful Magazine, illustrations
1954
House Beautiful Book of Gardens and Outdoor Living - Photographs
Box 2, Folder 22
Landscape Architects: A-D
n.d.
Box 2, Folder 23
Landscape Architects: Dalsimer, Inc.
n.d.
Box 2, Folder 24
Landscape Architects: E-L
n.d.
Box 2, Folder 25
Landscape Architects: M-W
n.d.
Box 2, Folder 26
Landscape Architects: Webel and Innocenti
n.d.
Box 2, Folder 27, 28
Photographers: Gottscho-Schleisner
1932-1964
Box 2, Folder 29
Photographers: Maynard-Parker
n.d.
Box 2, Folder 30
Miscellaneous Photographs
n.d.
Faculty Papers III.
Scope and Contents
Box 2
Arranged alphabetically
Contains papers related to Dr. Howland's professorship at the University of Nevada, Reno. Includes correspondence, course
material, and writings.
Box 2, Folder 2
J 335 - Flower Pot Design
1987
Box 2, Folder 3
Nevada Horticulture 4-H projects
n.d.
