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Eugene Swarzwald "Pictorial California and the Pacific" Collection of
Photographs: Finding
Aid
photCL 310
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Description
The Eugene Swarzwald Pictorial California and the Pacific Collection consists of 9,674 black and white
photographs, negatives, a
photograph album,
magazine mock-ups, letters, and ephemera acquired between 1925 and 1968 by Eugene Swarzwald and the Swarzwald family for considered
use in the magazine Pictorial California and the Pacific.
Images depict California and the West with some coverage of the rest of the United States and international destinations.
The collection is strong in subjects related to
leisure and social and recreational activities, with particular emphasis on hotels, golf courses and country clubs, amusement
parks, zoos, and beaches. Many of the
photographs are by the Keystone Photo Service, a company
founded by Eugene Swarzwald in Los Angeles in 1919.
Background
The Pacific Press Syndicate, Inc. began publication of Pictorial California in December of 1925. The title was soon changed to Pictorial California and the Pacific by
Eugene Swarzwald, president of the Pacific Press Syndicate and Keystone Photo Service which supplied many of the magazine's
images. Swarzwald's magazine promoted the virtues of California and the western United States, and
was distributed by chambers of commerce, railroad and steamship companies, and hotel management. The magazine is entirely
graphic, consisting of
photographs with captions but very little narrative accompaniment. The Swarzwald
family produced the magazine until 1968 when it was taken over by a new publisher.
Extent
75.93 linear feet, 55 boxes
Restrictions
The Huntington Library does not require that researchers request permission to quote from or publish images of this material,
nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and
obtaining necessary permissions rests with the researcher.
Availability
Open to qualified researchers by prior application through the Reader Services Department. For more information, contact Reader
Services.
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