Peggy Hamilton Adams papers, 1911-1976

Finding aid prepared by Charlotte Payne, Lilace Hatayama and Dydia DeLyser; machine-readable finding aid created by Caroline Cubé
UCLA Library Special Collections
Room A1713, Charles E. Young Research Library
Box 951575
Los Angeles, CA, 90095-1575
(310) 825-4988
Online finding aid last updated 3 October 2017.

Title: Peggy Hamilton Adams papers
Collection number: 1373
Contributing Institution: UCLA Library Special Collections
Language of Material: English
Physical Description: 29.0 linear feet (58 boxes and 57 oversize boxes)
Date: 1911-1976
Abstract: Peggy Hamilton Adams was a fashion designer, editor of the Los Angeles Times rotogravure fashion page (1921-34) and a host for local radio programs (1929-33) that dealt with fashion concerns of the modern woman. The collection consists of materials related to Hamilton's career as designer, fashion editor, and socialite.
Physical location: Stored off-site at SRLF. All requests to access special collections materials must be made in advance through our electronic paging system using the request button located on this page.
Selected digitized images from this collection.
Creator: Adams, Peggy Hamilton

Conditions Governing Reproduction and Use

Property rights to the physical object belong to UCLA Library Special Collections. Literary rights, including copyright, are retained by the creators and their heirs. It is the responsibility of the researcher to determine who holds the copyright and pursue the copyright owner or his or her heir for permission to publish where The UC Regents do not hold the copyright.

Conditions Governing Access

COLLECTION STORED OFF-SITE AT SRLF: Open for research. All requests to access special collections materials must be made in advance through our electronic paging system using the request button located on this page.

Provenance/Source of Acquisition

Peggy Hamilton Adams, bequest, 1984.

Preferred Citation

[Identification of item], Peggy Hamilton Adams Papers (Collection 1373). UCLA Library Special Collections, Charles E. Young Research Library, University of California, Los Angeles.

UCLA Catalog Record ID

UCLA Catalog Record ID: 4230296 


Born Mae Bedloe Armstrong, Hamilton began work as a costume designer; at Triangle film company, she designed for such stars as Mr. Julian Eltinge and Gloria Swanson; she worked at the Los Angeles Times as editor of its rotogravure fashion page (1921-34); known as Hollywood's dictator of fashions, she featured such celebrities as Gloria Swanson, Myrna Loy, Norma Shearer, Delores Del Rio, Joan Crawford, Betty Davis, and Greta Garbo posed in gowns by designers such as Adrian, Travis Banton, and Howard Greer; Hamilton promoted Los Angeles as the Paris of America in many fashion shows, including the first fasion show in an airplane (1928); she was appointed official hostess of Los Angeles County by then Supervisor Frank L. Shaw (1931) and was named Queen of Olympias of the Mythical Kindom of Olympia in an effort to publicize the 1932 Olympic Games; she hosted local radio programs (1929-33) dealing with fashion concerns of the modern woman.

Scope and Content

Collection consists of materials related to Hamilton's career as designer, fashion editor, and socialite. Includes paste-ups, scrapbooks, photographs, various issues of the Los Angeles Times fashion page, clippings, printed ads, radio scripts, and ephemera.

Subjects and Indexing Terms

Adams, Peggy Hamilton--Archives.
Fashion editors--Archives.
Online resources.
Socialites--California--Los Angeles--Archives.

Container List


Beckman Fur Advertisements

Box 1

Paste-ups and printed ads, 1930-1931.


Los Angeles Times Fashion Page

Box 1

Paste-ups, 1921.

Box 1

Paste-ups, 1922.

Box 2

Paste-ups, 1923.

Box 2

Paste-ups, 1924, 1925 and 1927.

Box 3

Paste-ups, 1926.

Box 4

Paste-ups, 1928, 1930 and 1933.

Box 4, 5

Paste-ups, 1930.

Box 32

Various, 1929-1933.

Box 32

Various Issues, 1932-1933.

Box 32

Various Issues, January-June 1933 and July-December 1931.

Box 33

Issues, (complete). 1932

Box 33

Issues, (complete). 1933

Box 33

Issues, (various). 1933

Box 34

Issues, January-July 1925.

Box 44

Paste-ups (boards), 1925.

Box 45

Paste-ups (boards), July 1924.


Los Angeles Times Fashion

Box 6

Scrapbook, 1921.

Box 7

Scrapbook, 1921.

Box 8

Scrapbook, 1924.

Box 9

Scrapbook, 1925.

Box 10

Scrapbook, 1926.

Box 11

Scrapbook, 1927.

Box 12

Scrapbook, 1928.

Box 13

Scrapbook, 1929.

Box 14

Scrapbook, 1930.

Box 15

Scrapbook, 1931.

Box 16

Scrapbook, 1932-1933.


Personal Photographs

Box 17

Scrapbook, 1928-1931.

Box 18

Scrapbook, 1932-1933.

Box 18

Scrapbook, n.d.


Personal Memorabilia

Box 19

Scrapbook, 1922.

Box 20

Scrapbook, 1925.


Fred Hamilton

Box 21

Scrapbook, 1925.



Box 22

Scrapbook, 1931-1932.

Box 29

Scrapbook, early 1940s.

Box 30

Scrapbook, 1917.

Box 31, 49

Scrapbooks, n.d.

Box 49

Scrapbook, 1931-1932.

Box 54

Scrapbooks, copy of celebrities, 1932.

Box 57



Fancy and Period Costumes

Box 31



Personal Appearances

Box 23

Scrapbook, 1931-1932.

Box 26

Scrapbook no.23, also hostess book no.2.


Christmas Cards

Box 24



Trip to Europe

Box 25

Scrapbook, 1924.


Honeymoon Trip to East Coast

Box 27

Scrapbook, diary, 1910-1911.


Queen Olympia

Box 28

Scrapbook, 1931.


San Francisco Automobile Show, Fashion Pageant

Box 28

Scrapbook, 1931.


Orpheum Fashion Show

Box 29

Scrapbook, 1938.



Box 31

4 Scrapbooks, n.d.


Radio Scripts

Box 30

Scrapbook, 1929-1930.

Box 30

Scrapbook--Radio scripts, primarily KHJ.


Miscellaneous Newspapers

Box 34

Miscellaneous newspapers.

Box 35

Miscellaneous newspapers and news clippings.



Box 36

Drawings and photographs.



Box 46

Key to city of San Francisco, January 27, 1931.


PH's First Annual Biltmore Fashion Pageant

Box 49

Posters, 1924.



Box 37, 38

News clippings, printed papers, etc.

Box 38 - 40, 43

News clippings.

Box 41 -43

Photographs, news clippings, etc.

Box 49

Scrapbook, ca. 1922-1924.

Box 50

Talkback records (for sending messages via records) - 3 boxes.

Box 51

News clippings, 1920s.

Box 52

Magazines, news clippings.

Box 53


Box 55

Scrapbook, magazines, letters, envelope of damaged photographs.


1932 Olympics

Box 56

Photographs, clippings and memorabilia, 1932.



Box 58 - 60, 76

Photographs, n.d.

Box 61, 63 - 66, 68, 77, 79-81, 84-88, 91-92, 97-115

Miscellaneous, n.d.

Box 62, 67, 69-75, 78, 82-83, 90, 98,

Photographs and Miscellaneous, n.d.

Box 93 - 94

Radio scripts, n.d.

Box 95

Radio scripts and Peggy mine sheet music, n.d.

Box 96

Radio scripts and film magazines, n.d.