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Guide to the Paul Loveday Proposition 10 Records, 1926-1983 (bulk 1980-1983)
MSS 94-53  
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Collection Details
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  • Descriptive Summary
  • Administrative Information
  • Description

  • Descriptive Summary

    Title: Paul Loveday Papers,
    Date (inclusive): 1926-1983 (bulk 1980-1983)
    Collection number: MSS 94-53
    Creator: Loveday, Paul
    Extent: 1 manuscript box, 14 folders
    Repository: University of California, San Francisco. Library. Archives and Special Collections
    San Francisco, California 94143-0840
    Shelf location: For current information on the location of these materials, please consult the Library's online catalog.
    Language: English.

    Administrative Information


    Collection is open for research.

    Preferred Citation

    [Identification of item], Paul Loveday Papers, MSS 94-53, Archives & Special Collections, UCSF Library & CKM


    This collection documents the involvement of Paul Loveday in the Proposition 10 campaign. Proposition 10 was a referendum on the California Ballot in 1980 which would have mandated the establishment of non-smoking areas in public buildings. The collection contains mostly information regarding the funding by the tobacco industry of television and radio advertisements opposing Proposition 10. The adds were supposed to be funded by a citizens group called Californians Against Regulatory Excess (CARE),but members of Californians for Smoking and NonSmoking Sections contended that CARE and the "No on 10" campaign were funded by tobacco companies. Therefore the tag line at the end of each ad should have stated that the ad was funded by the Tobacco Industry. The records include legal documents, such as Applications for Review and Declaratory Rulings; correspondence with the Federal Communication Commission and various television and radio stations; and information about Dobbs & Nielson, the law firm representing CARE. The collection is arranged according to subject, then chronologically.