Finding aid for the L.A.'s Business Team Records MS.124

Lauren Zuchowski Longwell
William H. Hannon Library, Archives & Special Collections, Manuscripts
Loyola Marymount University
William H. Hannon Library, Archives and Special Collections
1 LMU Dr.
Los Angeles, CA 90045

Language of Material: English
Contributing Institution: William H. Hannon Library, Archives & Special Collections, Manuscripts
Title: L.A.'s Business Team records
Identifier/Call Number: MS.124
Physical Description: 0.50 Linear Feet 1 document box
Date (inclusive): 1994-2001
Date (bulk): 1995-1996
Abstract: This collection contains marketing materials, official documents, and press items for L.A.'s Business Team.
Physical Location: Section H, Aisle 67, Row B, Bay 1, Shelf 6
Language of Material: English


Collection is open to research under the terms of use of the Department of Archives and Special Collections, Loyola Marymount University.

Publication Rights

Materials in the Department of Archives and Special Collections may be subject to copyright. Unless explicitly stated otherwise, Loyola Marymount University does not claim ownership of the copyright of any materials in its collections. The user or publisher must secure permission to publish from the copyright owner. Loyola Marymount University does not assume any responsibility for infringement of copyright or of publication rights held by the original author or artists or his/her heirs, assigns, or executors.

Preferred Citation

[Identification of item], Series number, Box and Folder number, L.A.'s Business Team records, MS124, Department of Archives and Special Collections, William H. Hannon Library, Loyola Marymount University.

Acquisition Information

Gift of Catherine Deely. Accession number: 2016.36.

Biography / Administrative History

L.A.'s Business Team was one of Mayor Richard Riordan's notable efforts to make Los Angeles more business friendly. It came out of Riordan's concern that businesses were leaving Los Angeles. Under this program, growing businesses were able to work with a personal representative in City Hall who advocated for the business and simplified the city's complex processes. Another aspect of Riordan's project was the New Los Angeles Marketing Partnership (N/LAMP), which presented national ad campaigns touting Los Angeles' business advantages.

Scope and Content of Collection

This collection consists primarily of press materials for L.A.'s Business Team, spearheaded by Mayor Richard Riordan. Most of the collection is focused on the beginning of the project in 1995 and 1996. It also includes items related to N/LAMP, a collaborative project within L.A.'s Business Team.


Series 1: Marketing Materials. Series 2: INC. 5000 Conference. Series 3: Official documents. Series 4: Press Series 5: Audiovisual Materials.

Related Material

Mayor Richard J. Riordan Administrative Papers (CSLA-17).

Processing Information

Processed in February 2017 by Lauren Zuchowski Longwell.

Subjects and Indexing Terms

Businesses--California--Los Angeles--20th century
Business and politics--California--Los Angeles

box 1, folder 1-2

Marketing Materials Series 1 Undated

Series Scope and Content Summary

Marketing and publicity records created by L.A.'s Business Team for potential clients. Includes one folder of informational brochures, booklets, and business cards and one box set of marketing materials containing council district overviews and informational packets.
box 1, Folder 3-4

INC. 500 Conference Series 2 1996

Series Scope and Content Summary

Informational materials for the INC. 500 Conference held on 1996 June 13-15 in Los Angeles, California. Includes one booklet about N/LAMP given to conference attendees and one schedule of events.
box 1, Folder 5

Official Documents Series 3 1995-1997

Series Scope and Content Summary

City of Los Angeles Business Attraction and Retention Program report dated 1995 June 30. Strategic Plan of Operations for the Mayor's Office of Economic Development dated 1996 December 23. Memorandum regarding L.A.'s Business Team's media plan dated 1997 May 2.

Publicity Series 4

Series Scope and Content Summary

News articles and clippings.
box 1, folder 6

Clippings 1994-1996

Scope and Content Summary

"Mayor Proposes Efforts to Keep Firms in L.A.", "Riordan's Personal Efforts Warms the Business Climate", "Pacoima: A Stroke of Luck for Golf Firm", "The Business of L.A.'s Business Team is L.A.'s Businesses", "City Hall Team Means Business: Going to Bat for L.A. Companies", and "Operation Enterprise: LABT Gives Business a Reason to Stay".
box 1, Folder 7-8

Magazines 1996-1998

Scope and Content Summary

Inc.: The Magazine for Growing Companies (1996 June) features a multi-page advertisement for N/LAMP. LA Advantage Magazine: Growing your Business in Los Angeles (1996) includes an article titled "Riordan's Dream Works: L.A.'s Business Team's Success Story". Business Resource Guide 1998 features an ad for L.A.'s Business Team with photographs of staff. The Essential LA: The Essential Development Corporation of Los Angeles County includes an informational advertisement.
box 1, Folder 9

Newsletter 1996

Scope and Content Summary

Issue of L.A.'s Business Team's newsletter from the Mayor's office of Economic Development (The Business Report, Vol. 1 No.1 ).

Audiovisual Materials Series 5 2001

Series Scope and Content Summary

Video's produced at the end of Riordan's time as Los Angeles mayor in 2001.

Access Note

Access to these materials will require digitization. Advanced notice is required.
box 1, folder 10

The Riordan Years

Subseries Scope and Content Summary

2001 May 25. 15 minutes. Wilkman productions. 2 copies.
box 1, folder 11

Mayor Riordan Needs a Job

Subseries Scope and Content Summary

Produced for the 2001 Radio/TV Correspondents Dinner.
box 1, folder 12

Celebrating a New Los Angeles

Scope and Contents

State of the city video. 2001 June 1.

Use Note

Contains copyrighted materials.