This collection contains marketing materials, official documents, and press items for L.A.'s Business Team.
L.A.'s Business Team was one of Mayor Richard Riordan's notable efforts to make Los Angeles more business friendly. It came
out of Riordan's concern that businesses were leaving Los Angeles. Under this program, growing businesses were able to work
with a personal representative in City Hall who advocated for the business and simplified the city's complex processes. Another
aspect of Riordan's project was the New Los Angeles Marketing Partnership (N/LAMP), which presented national ad campaigns
touting Los Angeles' business advantages.
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