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This collection contains marketing materials, official documents, and press items for L.A.'s Business Team.
L.A.'s Business Team was one of Mayor Richard Riordan's notable efforts to make Los Angeles more business friendly. It came out of Riordan's concern that businesses were leaving Los Angeles. Under this program, growing businesses were able to work with a personal representative in City Hall who advocated for the business and simplified the city's complex processes. Another aspect of Riordan's project was the New Los Angeles Marketing Partnership (N/LAMP), which presented national ad campaigns touting Los Angeles' business advantages.
0.50 Linear Feet 1 document box
Materials in the Department of Archives and Special Collections may be subject to copyright. Unless explicitly stated otherwise, Loyola Marymount University does not claim ownership of the copyright of any materials in its collections. The user or publisher must secure permission to publish from the copyright owner. Loyola Marymount University does not assume any responsibility for infringement of copyright or of publication rights held by the original author or artists or his/her heirs, assigns, or executors.
Collection is open to research under the terms of use of the Department of Archives and Special Collections, Loyola Marymount University.