American Legacy Foundation (ALF) records
MSS.2003.06
Polina Ilieva, David Krah
University of California, San Francisco Archives & Special Collections
530 Parnassus Ave
Room 524
San Francisco, CA 94143-0840
415-476-8112
libraryarchives@ucsf.edu
Language of Material:
English
Contributing Institution:
University of California, San Francisco Archives & Special Collections
Title: American Legacy Foundation Records
creator:
Starla Stiles
source:
Becky Steinmark
source:
Anna Goth
Identifier/Call Number: MSS.2003.06
Physical Description:
8.6 Linear Feet
(4 cartons, 9 boxes, 2 oversize folders)
Date (inclusive): 2000-2011
Abstract: The American Legacy Foundation (ALF) records documents the work of the non-profit smoking-cessation foundation formed as a
result of the 1998 Tobacco Master Settlement Agreement. Using payments from the four major American tobacco companies the
American Legacy Foundation performs research and conducts targeted marketing campaigns to help Americans quit smoking and
prevent youth from beginning to smoke.
Arrangement
The collection is arranged into the following series:
1) Campaigns 2001-2011
2) Clippings 2000-2011
3) Communications 2001-2011
4) Programs 2001-2009
5) Promotional materials 2002-2011
6) Reports and research 2000-2011
7) Audiovisual materials 2000s
8) Computer media 2001-2011
Organizational History
The American Legacy Foundation is a non-profit national public health foundation focussed on preventing young people from
smoking and helping smokers to quit. It was created in 1999 as a result of the 1998 Master Settlement Agreement (MSA), negotiated
among the attorneys general of 46 states, the District of Columbia and five U.S. territories and the four largest U.S. tobacco
companies., (Brown & Williamson, Lorillard, Philip Morris, Inc. and R.J. Reynolds, Inc.) Legacy launched the truth campaign
in 2000, aimed at youth and employing a “bold and edgy” feel, truth sought to educate teens about the tobacco industry’s deceptive
practices by using their own documents in campaign materials.
Other major campaigns include the Great Start campaign aimed at helping pregnant smokers quit and Ex, which employed reality
TV-style storytelling to help those who want to quit break the habit.
Scope and Contents
The American Legacy Foundation (ALF) records consists mainly of materials produced by the foundation's communications arm.
The collection contains marketing materials for smoking cessaton campaigns annd includes brochures, mailers, press kits, photographs,
tv and radio spots and realia such as t-shirts and totebags. Also included are foundation progress reports, policy and subject
reports, fact sheets, memos, newsletters, press releases and media clippings.
The collection contains audiovisual and d igital material, mainly on removeable computer media. Contact the archives
Access
Collection is open for research.
Preferred Citation
[Identification of item], American Legacy Foundation (ALF) Records, MSS 2003-06, Archives & Special Collections, UCSF Library
& CKM
Conditions Governing Use
Copyright has not been assigned to the Library & Center for Knowledge Management. All requests for permission to publish or
quote from material must be submitted in writing to the UCSF Archivist. Permission for publication is given on behalf of the
Library & Center for Knowledge Management as the owner of the physical items and is not intended to include or imply permission
of the copyright holder, which must also be obtained by the researcher.
Subjects and Indexing Terms
American Legacy Foundation
smoking cessation
smoking prevention
Starla Stiles
Becky Steinmark
Anna Goth
box 1, folder 1-2
Circle of Friends
2005-2011
box 1, folder 3
Code Blue for Lung Cancer
2006
box 2, folder 1, volume 1
box 3, folder 1
Mary Quits/Bob Quits
2004
box 3, folder 2
Smoking in Movies
undated
carton 4, folders 1-33
Clippings
June 2000 - March 2002
Physical Description: 38.0 folders
carton 5, folders 1-7
Clippings
April 2002 - October 2002
box 6, folders 1-7
Clippings
November 2002 - May 2003
carton 5, volume 1-7
Board of Directors Meeting Media Clip Books
February 2008- April 2011
Physical Description: 7 Volumes
carton 7, folder 11
Newsletter: Foundation News
2003-2006
carton 7, folder 12
Newsletter: Asian American & Pacific Islander Voice
2007
carton 7, folder 14
Newsletter: Shaping our Future
2006-2007
carton 7, folder 13
Newsletter: Native Network
2006-2007
carton 7, folder 35
Social media - Facebook and Twitter printouts
2011
carton 7, folder 36
Alma S. Adams Scholarship
2005-2006
carton 7, folder 39
Co-operative Advertising Partnership Program
2002
carton 7, folder 40
Grants - Small Innovative Grants Program and Scholarship, Training and Education Program for Tobacco Use Prevention (STEP
UP)
2002
carton 7, folder 41
Her Journey, Annual Congressional Lunch
undated
carton 7, folders 42-44
Legacy Tobacco Documents Library
2001-2003
carton 7, folder 45
Priority Populations Initiative
2000-2001
carton 7, folder 46
Sponsored events
2002-2004
Promotional materials
2002-2011
box 8, folder 1
Advertisements proofs
undated
box 8, folder 10
Newspaper special advertising sections
2002-2003
box 8, folder 11
Postcards and fact cards
2002-2011
oversize-folder 1
Poster - Legacy National Tobacco Documents Library at UCSF
2011
carton 9
Realia
2000s
Physical Description: 1.0 cartonsVariety of t-shirts, tote bags, and other promotional realia.
Reports and research
2000-2011
oversize-folder 2
Annual Report: The Story of the Year
2006
box 10, folder 1-5
First Look Reports
2000-2007
box 10, folders 7-10
Progress reports
2000-2011
box 11, folders 1-5
Subject reports
2000-2011
box 11, folder 6-7
Journal articles
2009-2011
box 11, folder 8
Lecture: Environmental impact of cigarette butt litter
2011
box 11, folder 9
Presentation: Tobacco as a social justice issue. Remarks of Dr. Cheryl Healton.
2001
Audiovisual Materials
2000s
box 12, vhs_tape 1
Ad Council: Secondhand smoke
undated
box 12, vhs_tape 2
Watch Mary end it all
Undated
box 12, vhs_tape 3
In Their Own Words: Using the Tobacco Industry’s Documents to Unearth the Truth
2001
box 12, disk 1
1200 Deaths A Day
Undated
box 12, disk 2
120,000 lives a year
Undated
box 12, disk 9
Code Blue for Lung Cancer
Undated
box 12, disk 3
ALF Honors: J. Joseph Curran, Jr.
2007
box 12, disk 4
ALF Honors: Lucy S. Danziger
2007
box 12, disk 6
ALF Honors: Bernadette Toomey
2007
box 12
Graphic Warning Labels, Fox5 News at 5,
June 21, 2011
box 12, disk 5
ALF Honors: Carol O. McGruder
2007
box 12
Ex radio spots: After lunch, Boredom, Morning, Stress
2009
Physical Description: 1 discCD-R
box 12, disk 7
ALF Honors: William C. Weldon
2007
box 12, disk 8
ALF Honors: media clip reel
2007
box 12
Ex TV spots: Forklift, Friends, Receptionist, Spin
2009
Physical Description: 1 discCD-R
box 12
Environmental Impact of Cigarettes,Warner Series event webcast
April 19, 2011
Physical Description: 1 disc
box 12
Environmental Impact of Cigarettes, satellite and radio media tour,
April 25, 2011
Physical Description: 2 discsDVD-R
box 12
Cigarette Wars, CNBC
March 2, 2011
Physical Description: 2 discs
box 12
Genentech CT Scan videos
March 2011
Physical Description: 1 discDVD-R
box 12
Man quits, lives to tell about it. Watch Bob quit smoking.
Physical Description: 1 discDVD-R
box 10
PR News Nonprofit PR Awards Communications Team Video
2011
Physical Description: 1 discDVD-R
box 12
Redefining Cool featuring Daryl Hannah
Physical Description: 1 disc
box 12
Truth 2009 radio ads
2009
Physical Description: 1 discCD-R
box 12
Truth 2009: Do You Have What It Takes To Be A Tobacco Exec? TV and Web-only ads
2009
Physical Description: 1 discCD-R
box 12
infect truth TV ads: Baby invasion, Box of poison, Ratman
2009
Physical Description: 1 discDVD-R
box 12
Truth Media Highlights Summer Tour 2010
2010
Physical Description: 1 disc
box 12
Truth 2011 materials
Physical Description: 2 discs
box 12
Watch Mary end it all
Physical Description: 1 discDVD
box 12
Youth Activism Fellowship
2010-2011
Physical Description: 1 disc
box 13
Legacy e-News, 2007 June-September
2007
Physical Description: 1.0 discCD-R
box 13
Legacy National Tobacco Documents Library at UCSF
2001
Physical Description: 1.0 discCD-R
box 13
Marketing Department: UCSF mailing Fall 2010
2010
Physical Description: 1 disc
box 13
UCSF mailing
March 2011
Physical Description: 2 discs
box 13
Truth Tour 2011 materials
2011
Physical Description: 1 discCD-R
box 13
Unsweetened truth and Night of the Gummies
2011
Physical Description: 1 discCD-R
box 13
Youth Activism Fellowship Hill Visits (January 2010 – June 2011 class)
2011
Physical Description: 2 GigabytesUSB Flash Drive
box 13
Youth Activism Fellowship, San Jose/San Francisco
January 2011
Physical Description: 1 discCD-R
box 13
2010 Youth Activism Fellowship meeting in Detroit and 2010 Youth Leadership Institute Chicago (digital photographs)
2010
Physical Description: 1 discCD-R
box 13
Marketing Department: Legacy and Ex
June 2011
Physical Description: 1 disc
Physical Description: 1 folderdisc inventory