American Legacy Foundation (ALF) records MSS.2003.06

Polina Ilieva, David Krah
University of California, San Francisco Archives & Special Collections
530 Parnassus Ave
Room 524
San Francisco, CA 94143-0840
415-476-8112
libraryarchives@ucsf.edu


Language of Material: English
Contributing Institution: University of California, San Francisco Archives & Special Collections
Title: American Legacy Foundation Records
creator: Starla Stiles
source: Becky Steinmark
source: Anna Goth
Identifier/Call Number: MSS.2003.06
Physical Description: 8.6 Linear Feet (4 cartons, 9 boxes, 2 oversize folders)
Date (inclusive): 2000-2011
Abstract: The American Legacy Foundation (ALF) records documents the work of the non-profit smoking-cessation foundation formed as a result of the 1998 Tobacco Master Settlement Agreement. Using payments from the four major American tobacco companies the American Legacy Foundation performs research and conducts targeted marketing campaigns to help Americans quit smoking and prevent youth from beginning to smoke.

Arrangement

The collection is arranged into the following series: 1) Campaigns 2001-2011 2) Clippings 2000-2011 3) Communications 2001-2011 4) Programs 2001-2009 5) Promotional materials 2002-2011 6) Reports and research 2000-2011 7) Audiovisual materials 2000s 8) Computer media 2001-2011

Organizational History

The American Legacy Foundation is a non-profit national public health foundation focussed on preventing young people from smoking and helping smokers to quit. It was created in 1999 as a result of the 1998 Master Settlement Agreement (MSA), negotiated among the attorneys general of 46 states, the District of Columbia and five U.S. territories and the four largest U.S. tobacco companies., (Brown & Williamson, Lorillard, Philip Morris, Inc. and R.J. Reynolds, Inc.) Legacy launched the truth campaign in 2000, aimed at youth and employing a “bold and edgy” feel, truth sought to educate teens about the tobacco industry’s deceptive practices by using their own documents in campaign materials.
Other major campaigns include the Great Start campaign aimed at helping pregnant smokers quit and Ex, which employed reality TV-style storytelling to help those who want to quit break the habit.

Scope and Contents

The American Legacy Foundation (ALF) records consists mainly of materials produced by the foundation's communications arm. The collection contains marketing materials for smoking cessaton campaigns annd includes brochures, mailers, press kits, photographs, tv and radio spots and realia such as t-shirts and totebags. Also included are foundation progress reports, policy and subject reports, fact sheets, memos, newsletters, press releases and media clippings.
The collection contains audiovisual and d igital material, mainly on removeable computer media. Contact the archives

Access

Collection is open for research.

Preferred Citation

[Identification of item], American Legacy Foundation (ALF) Records, MSS 2003-06, Archives & Special Collections, UCSF Library & CKM

Conditions Governing Use

Copyright has not been assigned to the Library & Center for Knowledge Management. All requests for permission to publish or quote from material must be submitted in writing to the UCSF Archivist. Permission for publication is given on behalf of the Library & Center for Knowledge Management as the owner of the physical items and is not intended to include or imply permission of the copyright holder, which must also be obtained by the researcher.

Subjects and Indexing Terms

American Legacy Foundation
smoking cessation
smoking prevention
Starla Stiles
Becky Steinmark
Anna Goth

 

Campaigns 2001-20011

box 1, folder 1-2

Circle of Friends 2005-2011

box 1, folder 3

Code Blue for Lung Cancer 2006

box 1, folder 4

Don't Pass Gas undated

box 1, folders 5-7

Ex 2009-2011

box 2, folder 1, volume 1

Great Start 2001-2002

box 3, folder 1

Mary Quits/Bob Quits 2004

box 3, folder 2

Smoking in Movies undated

box 3, folders 3-8

Truth 2002-2011

 

Clippings 2000-2011

carton 4, folders 1-33

Clippings June 2000 - March 2002

Physical Description: 38.0 folders
carton 5, folders 1-7

Clippings April 2002 - October 2002

box 6, folders 1-7

Clippings November 2002 - May 2003

carton 5, volume 1-7

Board of Directors Meeting Media Clip Books February 2008- April 2011

Physical Description: 7 Volumes
 

Communications 2001-2011

carton 7, folder 1-6

E-News 2006-2011

carton 7, folders 7-9

Fact Sheets 2003-2009

carton 7, folder 10

Memos 2001-2006

carton 7, folder 11

Newsletter: Foundation News 2003-2006

carton 7, folder 12

Newsletter: Asian American & Pacific Islander Voice 2007

carton 7, folder 14

Newsletter: Shaping our Future 2006-2007

carton 7, folder 13

Newsletter: Native Network 2006-2007

carton 7, folders 15-17

Press kits 1999-2001

carton 7, folders 18-34

Press releases 2001-2011

carton 7, folder 35

Social media - Facebook and Twitter printouts 2011

 

Programs 2001-2009

carton 7, folder 36

Alma S. Adams Scholarship 2005-2006

carton 7, folder 37

ALF Honors 2003-2009

carton 7, folder 38

Avalon Theatre undated

carton 7, folder 39

Co-operative Advertising Partnership Program 2002

carton 7, folder 40

Grants - Small Innovative Grants Program and Scholarship, Training and Education Program for Tobacco Use Prevention (STEP UP) 2002

carton 7, folder 41

Her Journey, Annual Congressional Lunch undated

carton 7, folders 42-44

Legacy Tobacco Documents Library 2001-2003

carton 7, folder 45

Priority Populations Initiative 2000-2001

carton 7, folder 46

Sponsored events 2002-2004

 

Promotional materials 2002-2011

box 8, folder 1

Advertisements proofs undated

box 8, folder 2

Brochures undated

box 8, folders 3-4

Calendars 2005-2006

box 8, folder 6-8

Holiday cards 2002-2010

box 8, folder 5

Flyers 2009

box 8, folder 9

Letterheads undated

box 8, folder 10

Newspaper special advertising sections 2002-2003

box 8, folder 11

Postcards and fact cards 2002-2011

oversize-folder 1

Poster - Legacy National Tobacco Documents Library at UCSF 2011

box 8, folder 12

Posters undated

carton 9

Realia 2000s

Physical Description: 1.0 cartonsVariety of t-shirts, tote bags, and other promotional realia.
 

Reports and research 2000-2011

oversize-folder 2

Annual Report: The Story of the Year 2006

box 10, folder 1-5

First Look Reports 2000-2007

box 10, folder 6

Policy report 2004-2005

box 10, folders 7-10

Progress reports 2000-2011

box 11, folders 1-5

Subject reports 2000-2011

box 11, folder 6-7

Journal articles 2009-2011

box 11, folder 8

Lecture: Environmental impact of cigarette butt litter 2011

box 11, folder 9

Presentation: Tobacco as a social justice issue. Remarks of Dr. Cheryl Healton. 2001

 

Audiovisual Materials 2000s

box 12, vhs_tape 1

Ad Council: Secondhand smoke undated

box 12, vhs_tape 2

Watch Mary end it all Undated

box 12, vhs_tape 3

In Their Own Words: Using the Tobacco Industry’s Documents to Unearth the Truth 2001

box 12, disk 1

1200 Deaths A Day Undated

box 12, disk 2

120,000 lives a year Undated

box 12, disk 9

Code Blue for Lung Cancer Undated

box 12, disk 3

ALF Honors: J. Joseph Curran, Jr. 2007

box 12, disk 4

ALF Honors: Lucy S. Danziger 2007

box 12, disk 6

ALF Honors: Bernadette Toomey 2007

box 12

Graphic Warning Labels, Fox5 News at 5, June 21, 2011

box 12, disk 5

ALF Honors: Carol O. McGruder 2007

box 12

Ex radio spots: After lunch, Boredom, Morning, Stress 2009

Physical Description: 1 discCD-R
box 12, disk 7

ALF Honors: William C. Weldon 2007

box 12, disk 8

ALF Honors: media clip reel 2007

box 12

Ex TV spots: Forklift, Friends, Receptionist, Spin 2009

Physical Description: 1 discCD-R
box 12

Environmental Impact of Cigarettes,Warner Series event webcast April 19, 2011

Physical Description: 1 disc
box 12

Environmental Impact of Cigarettes, satellite and radio media tour, April 25, 2011

Physical Description: 2 discsDVD-R
box 12

Cigarette Wars, CNBC March 2, 2011

Physical Description: 2 discs
box 12

Genentech CT Scan videos March 2011

Physical Description: 1 discDVD-R
box 12

Man quits, lives to tell about it. Watch Bob quit smoking.

Physical Description: 1 discDVD-R
box 10

PR News Nonprofit PR Awards Communications Team Video 2011

Physical Description: 1 discDVD-R
box 12

Redefining Cool featuring Daryl Hannah

Physical Description: 1 disc
box 12

Truth 2009 radio ads 2009

Physical Description: 1 discCD-R
box 12

Truth 2009: Do You Have What It Takes To Be A Tobacco Exec? TV and Web-only ads 2009

Physical Description: 1 discCD-R
box 12

infect truth TV ads: Baby invasion, Box of poison, Ratman 2009

Physical Description: 1 discDVD-R
box 12

Truth Media Highlights Summer Tour 2010 2010

Physical Description: 1 disc
box 12

Truth 2011 materials

Physical Description: 2 discs
box 12

Watch Mary end it all

Physical Description: 1 discDVD
box 12

Youth Activism Fellowship 2010-2011

Physical Description: 1 disc
 

Computer Media 2001-2011

box 13

Legacy e-News, 2007 June-September 2007

Physical Description: 1.0 discCD-R
box 13

Legacy National Tobacco Documents Library at UCSF 2001

Physical Description: 1.0 discCD-R
box 13

Marketing Department: UCSF mailing Fall 2010 2010

Physical Description: 1 disc
box 13

UCSF mailing March 2011

Physical Description: 2 discs
box 13

Truth Tour 2011 materials 2011

Physical Description: 1 discCD-R
box 13

Unsweetened truth and Night of the Gummies 2011

Physical Description: 1 discCD-R
box 13

Youth Activism Fellowship Hill Visits (January 2010 – June 2011 class) 2011

Physical Description: 2 GigabytesUSB Flash Drive
box 13

Youth Activism Fellowship, San Jose/San Francisco January 2011

Physical Description: 1 discCD-R
box 13

2010 Youth Activism Fellowship meeting in Detroit and 2010 Youth Leadership Institute Chicago (digital photographs) 2010

Physical Description: 1 discCD-R
box 13

Marketing Department: Legacy and Ex June 2011

Physical Description: 1 disc
Physical Description: 1 folderdisc inventory