The Finding Aid of the Luella "Billie" Ulrich Collection on the Gulls' Way Estate 0159

Kelsey Knox
Pepperdine University. Special Collections and University Archives.
May 2020
24255 Pacific Coast Highway
Malibu 90263-4786

Language of Material: English
Contributing Institution: Pepperdine University. Special Collections and University Archives.
Title: Luella (Billie) Ulrich Collection on the Gulls' Way Estate
Identifier/Call Number: 0159
Physical Description: 1.2 Linear Feet 3 Hollinger boxes
Date (inclusive): 1943-1996
Abstract: The Luella "Billie" Ulrich Collection on the Gulls Way Estate contains photographs and ephemera related to the Gulls Way Estate in Malibu, as well as of the Ulrich family.

Conditions Governing Access

Advance notice required for access.


The collection is arranged in alphabetical order by folder title.

Biographical/ Historical

Gulls' Way is an 11.5 acre estate atop the bluffs at Latigo Point in Malibu. Billie (Luella) and Rick (Erving) Ulrich bought the property in 1943 from the Marblehead Land Company. They completed building the guest house in 1947 and main house in 1971. A number of movies and television shows fimed on the property, including It's Only Money (1962), "Fantasy Isand" (1978-1984), and "Hardcastle & McCormick" (1983-1986). The Ulrichs hosted many parties and celebrations over the years, inlcuding an annual 4th of July party which conicided with Billie's birthday. Gulls' Way remains a popular wedding venue today.
Rick passed away in 1987, and in 1992 Billie negotiated with Pepperdine to give the university the property but retain the right to remain at Gulls Way until her death. After she passed in 1996, Pepperdine sought to convert Gulls' Way into a conference center. They faced heavy opposition from the city of Malibu, and in 2000 opted to sell the property. Television personality Dick Clark bought the estate in 2002.

Preferred Citation

[Box/folder# or item name], Luella "Billie" Ulrich Collection on the Gulls' Way Estate, Collection no. 159, Special Collections and University Archives, University Libraries, Pepperdine University.

Processing Information

This collection was processed by Kelsey Knox in 2020.

Scope and Contents

The Luella "Billie" Ulrich Collection on the Gulls Way Estate contains photographs of the Gulls Way Estate grounds, guest house, apartment interior, and main house interior, as well as photographs of Billie and Rick on the property. It also contains some ephemera and other paper materials and the inventory of the contents of the estate when it was donated to Pepperdine after Billie Ulrich's passing.

Conditions Governing Use

Copyright restrictions may apply.

box 1, folder 1

Apartment Photographs undated

box 1, folder 2

Area Map of Malibu 1997

box 1, folder 3

Billie and Rick Ulrich Photographs 1931-1991, undated

box 1, folder 4

Daily News Article on Gulls' Way Real Estate Listing 2000 May 28

box 1, folder 5

Early Gulls Way Slides undated

box 1, folder 6

E.J Ulrich Resume 1931 June 9

box 1, folder 7

Entrance to Gulls' Way Photographs undated

box 1, folder 8

Ephemera from Gulls' Way undated

box 1, folder 9

Fountain Photographs circa 1953, undated

box 1, folder 10

Glass negatives of Billie and Rick Ulrich undated

box 1, folder 11

Grounds of Gulls Way Photographs 1953

box 1, folder 12

Guest House Photographs and Negatives 1947, undated

box 1, folder 13

Gulls' Way Conference Center Dedication VHS Tapes 1992 September 21

box 2, folder 1

Gulls Way Slides 1949

box 2, folder 2

Inventory of Gulls' Way Estate undated

box 1, folder 15

Inventory of Mrs. Ulrich's Photographs undated

box 2, folder 4

Invitation and Programs from Events at Gulls' Way 1976 July 4

box 2, folder 5-6

Main House Photographs undated

box 2, folder 7

Malibu Tiles Photographs 1984, undated

box 2, folder 8

Negatives of Gulls' Way Interior and Exterior undated

box 3, folder 1

Notebook (Probably Belonging to Billie Ulrich) undated

box 3, folder 2

Old Malibu Slides undated

box 3, folder 3

Receipts and Various Paperwork circa 1940's-1980's

box 3, folder 4

Swimming Pool Photographs circa 1970's-1990's

box 3, folder 5

Tea House (Gazebo) Photographs and Negatives undated

box 3, folder 6

Various Paper Materials undated

box 3, folder 7

Various Photographs undated