The Finding Aid of the Luella "Billie" Ulrich Collection on the Gulls' Way Estate 0159
Kelsey Knox
Pepperdine University. Special Collections and University Archives.
May 2020
24255 Pacific Coast Highway
Malibu 90263-4786
kelsey.knox@pepperdine.edu
Language of Material:
English
Contributing Institution:
Pepperdine University. Special Collections and University Archives.
Title: Luella (Billie) Ulrich Collection on the Gulls' Way Estate
Identifier/Call Number: 0159
Physical Description:
1.2 Linear Feet
3 Hollinger boxes
Date (inclusive): 1943-1996
Abstract: The Luella "Billie" Ulrich Collection on the Gulls Way Estate contains photographs and ephemera related to the Gulls Way Estate
in Malibu, as well as of the Ulrich family.
Conditions Governing Access
Advance notice required for access.
Arrangement
The collection is arranged in alphabetical order by folder title.
Biographical/ Historical
Gulls' Way is an 11.5 acre estate atop the bluffs at Latigo Point in Malibu. Billie (Luella) and Rick (Erving) Ulrich bought
the property in 1943 from the Marblehead Land Company. They completed building the guest house in 1947 and main house in
1971. A number of movies and television shows fimed on the property, including It's Only Money (1962), "Fantasy Isand" (1978-1984),
and "Hardcastle & McCormick" (1983-1986). The Ulrichs hosted many parties and celebrations over the years, inlcuding an annual
4th of July party which conicided with Billie's birthday. Gulls' Way remains a popular wedding venue today.
Rick passed away in 1987, and in 1992 Billie negotiated with Pepperdine to give the university the property but retain the
right to remain at Gulls Way until her death. After she passed in 1996, Pepperdine sought to convert Gulls' Way into a conference
center. They faced heavy opposition from the city of Malibu, and in 2000 opted to sell the property. Television personality
Dick Clark bought the estate in 2002.
Preferred Citation
[Box/folder# or item name], Luella "Billie" Ulrich Collection on the Gulls' Way Estate, Collection no. 159, Special Collections
and University Archives, University Libraries, Pepperdine University.
Processing Information
This collection was processed by Kelsey Knox in 2020.
Scope and Contents
The Luella "Billie" Ulrich Collection on the Gulls Way Estate contains photographs of the Gulls Way Estate grounds, guest
house, apartment interior, and main house interior, as well as photographs of Billie and Rick on the property. It also contains
some ephemera and other paper materials and the inventory of the contents of the estate when it was donated to Pepperdine
after Billie Ulrich's passing.
Conditions Governing Use
Copyright restrictions may apply.
box 1, folder 1
Apartment Photographs
undated
box 1, folder 3
Billie and Rick Ulrich Photographs
1931-1991, undated
box 1, folder 4
Daily News Article on Gulls' Way Real Estate Listing
2000 May 28
box 1, folder 5
Early Gulls Way Slides
undated
box 1, folder 6
E.J Ulrich Resume
1931 June 9
box 1, folder 7
Entrance to Gulls' Way Photographs
undated
box 1, folder 8
Ephemera from Gulls' Way
undated
box 1, folder 9
Fountain Photographs
circa 1953, undated
box 1, folder 10
Glass negatives of Billie and Rick Ulrich
undated
box 1, folder 11
Grounds of Gulls Way Photographs
1953
box 1, folder 12
Guest House Photographs and Negatives
1947, undated
box 1, folder 13
Gulls' Way Conference Center Dedication VHS Tapes
1992 September 21
box 2, folder 2
Inventory of Gulls' Way Estate
undated
box 1, folder 15
Inventory of Mrs. Ulrich's Photographs
undated
box 2, folder 4
Invitation and Programs from Events at Gulls' Way
1976 July 4
box 2, folder 5-6
Main House Photographs
undated
box 2, folder 7
Malibu Tiles Photographs
1984, undated
box 2, folder 8
Negatives of Gulls' Way Interior and Exterior
undated
box 3, folder 1
Notebook (Probably Belonging to Billie Ulrich)
undated
box 3, folder 2
Old Malibu Slides
undated
box 3, folder 3
Receipts and Various Paperwork
circa 1940's-1980's
box 3, folder 4
Swimming Pool Photographs
circa 1970's-1990's
box 3, folder 5
Tea House (Gazebo) Photographs and Negatives
undated
box 3, folder 6
Various Paper Materials
undated
box 3, folder 7
Various Photographs
undated