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Office of University Advancement Records Col-9
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Collection Details
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  • Scope and Contents note
  • Bibliography
  • Biographical/Historical note
  • Related Archival Materials note
  • Accruals note
  • Processing Information note
  • Arrangement note
  • Immediate Source of Acquisition note
  • Conditions Governing Access note

  • Title: California State University, East Bay, Office of University Advancement Records
    Identifier/Call Number: Col-9
    Contributing Institution: California State University, East Bay University Archives
    Language of Material: English
    Physical Description: 41.6 Cubic feet (50 letter size boxes, 2 half-sized boxes, 3 legal size boxes, 3 oversize boxes, 18 media boxes, 1 half-sized carton, 12 cartons, 1 wooden box)
    Date (inclusive): 1946 -- 2014 ; ongoing
    Location note: Location Code: 1070/1/E/1 – 1070/1/G/6
    creator: Office of University Advancement.

    Scope and Contents note

    The University Advancement collection contains records used in the promotion of CSU East Bay among students, faculty, staff, and administrators, as well as alumni, members of the local community, and other persons affiliated with the University. The collection contains publications, photographs, and assorted papers used for promotional purposes.
    Copies of external CSU East Bay publications (including The View, Haywire, and Cal State East Bay Magazine) and internal publications such as News Clips, the Schedule of Classes, and various promotional materials for students and faculty are in this collection. Memorabilia from dedications and groundbreakings are also present in the collection, including a box of dirt from the groundbreaking of the CSUEB Hayward Campus in 1961. Some audio-visual materials from campus events are also included in the collection and these exist in original, updated, and digital formats.


    California State University at Hayward Catalogs, 1964-2005. Hayward, CA: California State University, Hayward, 1964-2005. State College for Alameda County Catalogs, 1959-1963. Hayward, CA: State College for Alameda County, 1959-1963.

    Biographical/Historical note

    The Office of University Advancement has undergone many name changes throughout the years. Its exact origins are difficult to trace, but it was likely started in 1960 as part of John Gothbert’s responsibilities as Coordinator of Publications. In 1963, the department became a distinctly separate entity named College-Community Relations. It subsequently acquired the title of Public Affairs & College Relations. In 1970, after a brief period without an acting director, Durrell M. Gray took over as head of what was then called Information Services, before the name of the department was changed back to Public Affairs in 1971.
    The Department of Public Affairs changed its position within the hierarchy of Administration in 1981 and was subsumed under Business Administration Affairs for several years before being moved back to its original place three years later. That same year, Durrell M. Gray became the Assistant Director of University Relations and Dennis G. Lavery became the Director. In 1988, the Department of University Relations acquired the new position of News Director, which was filled by Jane Hines. When the name changed yet again to Public Relations, the department was lacking a Director or Assistant Director, and the new Director of News and Publications, Linda J. Schneider, was the entirety of the acting department. The department changed names once more in 1989, when it became known as University Relations and Development and was directed by John T. Cain until Robert L. Trinchero replaced him in 1992. In 1994, Trinchero took his place as director of what has since been called University Advancement with an unfilled position of Assistant Director and Linda J. Schneider as Director of News and Publications. The Office of University Communications is a department under University Advancement.
    1960-1963: Coordinator of Publications – John A. Gothberg
    1963: Director of College-Community Relations – Allen P. Rodda
    1964: Director of College-Community Relations – Burdette Peterson
    1965-1968: Director of Public Affairs & College Relations – Dean W. Detweiler
    1970: Director of Information Services – Durrell M. Gray
    1971: Director of Public Affairs – Durrell M. Gray
    1981: Public Affairs moved from Administration to Business Administration Affairs
    1984: Director of University Relations – Dennis G. Lavery ; Assistant Director of University Relations – Durrell M. Gray ; University Relations moved back to Administration
    1987: Assistant Director of University Relations – Laverne Somerville
    1988: News Director – Jane Hines ; Director and Assistant Director of Public Relations – [positions unfilled] ; Director of News and Publications – Linda J. Schneider
    1989: Director of University Relations and Development – John T. Cain
    1990: Assistant Director of University Relations – Ruth Carlson
    1992: Director of University Relations and Development – Robert L. Trinchero
    1994: Director of University Advancement – Robert L. Trinchero ; Assistant Director of University Advancement – [position unfilled] ; Director of News and Publications – Linda J. Schneider

    Related Archival Materials note

    Pioneer Collection, California State University, East Bay, Instructional Media Center Records (Col. 8), Division of Student Affairs Records (Col. 7).

    Accruals note

    The collection is ongoing, and further accruals are expected.

    Processing Information note

    Originally processed by Lucielle Klovdahl (date unknown); collection rehoused and finding aid created by Collin Thorman, 2011; additional material from accruals processed and finding aid edited by Anna Graves, 2012-2014.

    Arrangement note

    Arranged in seven series by material type and subject: Series 1: Events, Series 2: Publications, Series 3: Papers, Series 4: Contra Costa Campus, Series 5: Photographic & A/V Materials, Series 6: Newspaper Clippings, Series 7: Memorabilia. Some groups of materials are arranged chronologically within these series, and some boxes have been kept in original order.

    Immediate Source of Acquisition note

    Records were transferred by the Office of University Advancement.

    Conditions Governing Access note

    Collection is open for research; copyright restrictions may apply.

    Subjects and Indexing Terms

    Alameda County State College.
    California State College at Hayward.
    California State University, East Bay.
    California State University, Hayward.
    Harcleroad, Fred F.
    McCune, Ellis
    Rees, Norma