Preliminary Guide to the Gene Carter Collection of Apple Computer, Inc.
Materials M1059
Chloe Pfendler
Department of Special Collections and University Archives
2022
Green Library
557 Escondido Mall
Stanford 94305-6064
specialcollections@stanford.edu
Language of Material:
English
Contributing Institution:
Department of Special Collections and University Archives
Title: Gene Carter collection of Apple Computer, Inc. materials
Creator:
Carter, Gene
Identifier/Call Number: M1059
Physical Description:
5.5 Linear Feet
: 8 manuscript boxes; 1 oversize box; 1 map folder
Physical Description:
.0004 gigabyte(s)
46 5.25" floppy disks; 1 3.5" floppy disk
Date (inclusive): circa 1977-1995
Abstract: This collection primarily consists of
various materials related to Apple Computer, Inc.'s sales history, including documents on
establishing Apple dealers, selling strategies, reports on sales conference proceedings,
correspondence with Apple dealers, and annual reports. Also included are Apple company
bulletins, clippings, and memorabilia.
Conditions Governing Access
Open for research. Note that material must be requested at least 36 hours in advance of
intended use. Box 8, which contains original computer media, is restricted. Born-digital
material is not available in original format, and must be reformatted to a digital use
copy.
Immediate Source of Acquisition
Gift of Gene Carter; 1998.
Arrangement
As there was no discernable original order, the collection was arranged into the following
categories based on format/type: Apple Sales, Technical Manuals and Demos, Apple Bulletins,
and Clippings and Memorabilia.
Biographical / Historical
Gene P. Carter was born in South Dakota in 1938. He studied electronics at Milwaukee School
of Engineering and moved to California in the 1960s to take a job in marketing with
Fairchild Semiconductor. He worked in marketing for National Semiconductor and eventually
went on to work for Apple Computer in 1976 as Vice President of Sales when the company was
still a small startup. While at Apple, he oversaw sales for their range of personal
computers including Apple II, Apple III, and Apple Lisa, and had a part in the creation of
the concept of the Apple Store. He left the company in 1984.
Preferred Citation
[identification of item], Gene Carter collection of Apple Computer, Inc. materials (M1059).
Dept. of Special Collections and University Archives, Stanford Libraries, Stanford,
Calif.
Scope and Contents
The bulk of this collection consists of materials related to Apple Computer's sales history
during the late 1970s-1980s, with an emphasis on sales records for the Apple II. Included
are documents on establishing Apple dealer distribution channels, dealer guidelines and
qualifications, dealer communications, sales information for various Apple products, sales
department memoranda and correspondence, Apple product demos, sales conference proceedings,
and annual sales reports. Also included in this collection are Apple company bulletins,
various newspaper and magazine clippings realted to Apple, and a large felt Apple
banner.
Conditions Governing Use
While Special Collections is the owner of the physical and digital items, permission to
examine collection materials is not an authorization to publish. These materials are made
available for use in research, teaching, and private study. Any transmission or reproduction
beyond that allowed by fair use requires permission from the owners of rights, heir(s) or
assigns.
Conditions Governing Access
Open for research. Note that material must be requested at least 36 hours in advance of
intended use. Born-digital material is not available in original format, and must be
reformatted to a digital use copy.
Subjects and Indexing Terms
Science -- History.
Computer industry --
California -- Santa Clara County.
Apple II
(Computer)
Sales
Microcomputers
Apple Computer, Inc.
1.1. Apple Dealers and Distributors
Box 1, folder 3-4, Box 7
Apple Dealership Start-up Cookbook
1982
Scope and Contents
Includes original binder in Box 7.
Box 1, folder 5
Apple Computer Dealer Qualification Manual
1979
Box 1, folder 6, Box 8
Apple III Profile Sales Kit
1982
Scope and Contents
Includes original binder in Box 7. Originally included eight 5.25" floppy disks.
Born-digital material is not available in original format, and must be reformatted
to a digital use copy.
Box 1, folder 7, Box 2, folder 1
Apple III Dealer Information Binder
1981
Scope and Contents
Includes original binder in Box 7. Originally included eight 5.25" floppy disks.
Born-digital material is not available in original format, and must be reformatted
to a digital use copy.
Box 2, folder 2
Apple III Dealer Information Binder -- Additional
1981
Scope and Contents
Originally included two 5.25" floppy disks. Born-digital material is not available
in original format, and must be reformatted to a digital use copy.
Box 2, folder 3
Correspondence sent to Apple Distributors
1977-1978
Box 2, folder 4
Apple Computer Distribution Channel Strategy
1982-1983
Box 2, folder 5
Apple Distributors Meeting
1979
Box 3, folder 1-2
A Captive Retail Distribution Channel Conceptual Design
1984
Scope and Contents
Original binder included two 5.25" floppy disks and one 3.5" floppy disk.
Born-digital material is not available in original format, and must be reformatted
to a digital use copy.
Box 3, folder 3
Sales Register -- Shipments by Month
1978-1980
Box 3, folder 4
The Apple Fitness Center briefing paper
1986
Box 3, folder 5
Apple Computer International Sales Conference
1984
Box 3, folder 6
Sales Department Business Plans -- Revised
1983-1984
Box 3, folder 7
Prospect Information Tracking System -- Roger Sales Associates
1984
Scope and Contents
Includes original binder in Box 7. Originally included 2 5.25" floppy disks.
Born-digital material is not available in original format, and must be reformatted to
a digital use copy.
Box 3, folder 8
First Annual Apple Computer Sales Meeting
1978
Box 4, folder 1
Apple Resource Center
1978
Scope and Contents
Includes original binder in Box 7.
Box 4, folder 3
Apple Computer Products Selling Guide
1985-1986
Box 6, folder 2
Apple Sales Philosophy
1980s
Series 2. Technical Manuals and Demos
Scope and Contents
Includes internal software demonstration materials and Apple product manuals.
Box 4, folder 5
Apple Personal Computer Demo Master
1982
Separated Materials
Includes original binder in Box 7. Originally included 16 5.25" floppy disks.
Born-digital material is not available in original format, and must be reformatted to
a digital use copy.
Box 4, folder 6
Apple Reference Manuals
1978-1981
Box 4, folder 7, Box 7
Apple III System Software
1981
Scope and Contents
Original box in Box 7. Originally included eight 5.25" floppy disks. Born-digital
material is not available in original format, and must be reformatted to a digital use
copy.
Box 5, folder 2-4, Box 6, folder 1, Box OS 1, map-folder 1
Series 3. Clippings and Memorabilia
1980-1981
Scope and Contents
Includes a range of newspaper and magazine clippings, posters, and a large felt
banner.
Box 5, folder 1
Series 4. Apple Computer, Inc. Bulletins
1986-1987
Box 8
Series 5. Computer Media
circa 1980s-1990s
Conditions Governing Access
Physical access is restricted. Born-digital material is not available in original
format, and must be reformatted to a digital use copy.
