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Gossage (Howard Luck) Papers
BANC MSS 2024/107  
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Collection Overview
 
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Description
The papers of Howard Luck Gossage contain his writings, speeches and correspondence, including letters exchanged with John Steinbeck, Tom Wolfe, and Marshall McLuhan. Includes interviews and publicity, along with ad copies produced as part of campaigns handled by Gossage's San Francisco advertising firm Freeman, Mander, and Gossage. Also includes a personalia and photographs, and a small amount of correspondence from Alice Lowe, president of the advertising firm after Gossage's death in 1969.
Background
Howard Luck Gossage (1917-1969) was a San Francisco advertising innnovator, and industry critic, whose agencies, Weiner and Gossage and Freeman, Mander and Gossage, also served as a salon for 1960s era intellectuals and writers such as Marshall McLuhan, Tom Wolfe and John Steinbeck. Along with creating advertising campaigns for products such as Irish whiskey, clothing, and crude oil, he was also involved with early environmental campaigning in the United States with the Sierra Club and Friends of the Earth.
Extent
15.68 linear feet (5 cartons, 8 flat-boxes)
Restrictions
Some materials in these collections may be protected by the U.S. Copyright Law (Title 17, U.S.C.). In addition, the reproduction of some materials may be restricted by terms of University of California gift or purchase agreements, donor restrictions, privacy and publicity rights, licensing and trademarks. Transmission or reproduction of materials protected by copyright beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owner. Responsibility for any use rests exclusively with the user. For additional information about the University of California, Berkeley Library's permissions policy please see: http://www.lib.berkeley.edu/about/permissions-policies
Availability
Collection open for research.