David Boulé California Orange Collection

Finding aid prepared by Sara Chetney, MA

Special Collections, Honnold/Mudd Library

800 North Dartmouth Avenue

Claremont, CA 91711

Email: specialcollections@claremont.edu

URL: https://library.claremont.edu/scl/

Descriptive Summary

Title: David Boulé California Orange Collection

Dates: 1882-2016 and undated

Collection number: H.Mss.1098

Creator: Boulé, David

Extent: 27.25 Linear Feet (2 records boxes, 1 doc box, 1 oversize doc box, 2 short doc boxes, 2 flat boxes, 2 oversize flat boxes, 2 multi-tray artifact boxes, 3 sectional artifact boxes, 2 music roll cartons, 1 stereoscope box, 4 cartons, 1 negatives box, 8 custom artifact boxes)

Repository: Claremont Colleges. Library. Special Collections, The Claremont Colleges Library, Claremont, CA 91711.

Abstract: This collection contains materials related to orange and citrus cultivation in California in the late 19th and early 20th centuries. Items include advertisements, vendor guides, labor documents, photographs, artifacts relating to production and packing, and a sizable collection of souvenirs and products offered to tourists and consumers. Developed by author, researcher, and avid collector David Boulé, this collection contains many valuable resources relating to the California citrus industry, including rare posters, pamphlets, and candid photographs. Mr. Boulé's collection has long been a fixture of the LA Archives Bazaar and the subject of many exhibits and talks. In 2017, Mr. Boulé chose to donate the entirety of his collection to the Special Collections of The Claremont Colleges Library. The bulk of the materials are made up of advertisements and souvenirs, including posters, magazine ads, booklets, postcards, figurines, pins, and perfume. Items of note include photographs of the people of color who worked as orange pickers and in the packing houses, a rare 1940 Sunkist poster of California with illustrations of the citrus cultivation process, and artifacts such as the first commercial and home electric juicers, an intact packing crate, brass crate printing die, and a "giant orange" papier mache container.

Physical Location: Please consult repository.

Language of Material: Languages represented in the collection: English.

Administrative Information

Access

Collection open for research.

Publication Rights

All requests for permission to reproduce or to publish must be submitted in writing to Special Collections.

Preferred Citation

[Identification of item], David Boulé California Orange Collection (H.Mss.1098). Special Collections, The Claremont Colleges Library, Claremont, California.

Provenance/Source of Acquisition

Gift of David Boulé, 2017.

Accruals

No additions to the collection are anticipated.

Processing Information

Processed by Sara Chetney in 2018. Materials were rehoused in archival folders and boxes, oversized items were separated and housed in flat folders. Photographs have been sleeved in mylar, and fragile items were encased in mylar and housed separately. Artifacts are housed in boxes with customized trays and sections, with archival batting and tissue supports. Custom boxes were created for large, heavy, or unsually shaped artifacts. These boxes were lined with Volara padding, and foam supports were placed to prevent artifact movement within the housing. Original order was maintained where present, with other materials separated into series based on type or intended use.

Supplemental materials with information about objects in the collection were placed in the Boulé collection file. Please contact Special Collections staff to view this file.

Biography / Administrative History

There is a strong case to be made that California's identity, the "dream of California," was built on the orange. The citrus industry's boom days created more than fields of oranges and lemons; its various marketing campaigns sought not only to sell their products but to project an image of California as a paradise, a pleasant land with a mild climate that could not help but burst with fresh fruit. Of course, the reality was that California did not naturally produce these "Gardens of the Hesperides," or even make it particularly easy for aspiring orchardists to develop them. Successful citrus farming resulted from precise management, imported water, precautions against the weather, and the hard work of laborers in the orchards and packing houses. The "dream" was as constructed as the orchards themselves.

Citrus cultivation was first brought to Baja California in 1793 by the Spanish Jesuit missionaries, and in 1796 was carried north by Franciscan friars as they established missions throughout California. Citrus was frequently grown at the missions, including a large grove of 400 trees at Mission San Gabriel. It was from this mission that William Wolfskill, a U.S. native and naturalized Mexican citizen, borrowed seedlings in order to begin his own grove, the first commercial scale orchard in the state, in 1840. At the time of his death in 1866, Wolfskill's property boasted 60,000 grape vines and over 4,000 orange and lemon trees. More growers quickly followed, and California became a major producer of the nation's oranges.

This collection was developed by David Boulé, a third generation Californian, enthusiastic collector, researcher, archivist, and author. His vast and varied collection started small with the purchase of two postcards depicting the idealized fields of oranges that were so typical of the California dream's image. Since then, his collection grew to include historic photographs, hundreds of postcards, rare advertising and marketing materials, books, phonograph records, posters, journals and personal papers, newspapers and press clippings, and many California orange-themed souvenirs and promotional items. He has lectured on the impact of California's King Citrus, and his book, The Orange and Dream of California, was published in 2014 by Angel City Press and was first catalogued in WorldCat by Honnold/Mudd Special Collections. In its mission statement, Boulé describes this collection as "explor[ing] the California citrus empire, how it shaped the state's image and culture, and how the orange became a symbol for California's historic promise – as a place of beauty, abundance, and potential. In addition to materials that portray an idealized vision of California and King Citrus, the collection includes items that illuminate the significant labor, enterprise and economic aspects of the California citrus industry."

This "significant labor" was sometimes officially depicted in an idealized sense, but a large proportion of the laborers involved were ignored in the construction of the "California dream." People of color made up most of the industry's workforce, yet were largely hidden from view. The Boulé collection includes rare images of the Chinese, Japanese, and Mexican workers, both men and women, who provided the majority of the labor that was so crucial for the success of large-scale citrus production in California. Other items of note include industry artifacts such as an intact wooden Sunkist packing crate, early electric juicers, and a smudge pot. Mr. Boulé generously donated the entirety of his collection to Special Collections at The Claremont Colleges Library in 2017, where it is a keystone collection and has already been featured in several exhibits.

Sources:

Boule, David. The Orange and the Dream of California. Santa Monica: Angel City Press, 2013.

Thompson and West. History of Los Angeles County California, with Illustrations. Berkeley: Howell-North, 1959.

Wilson, Iris Higbie. William Wolfskill 1798-1866: Frontier Trapper to California Ranchero. Glendale: Arthur H. Clark Company, 1965.

Scope and Content of the Collection

This collection contains materials relating to the citrus growing industry of Southern California. The majority of these items were created for the marketing and sale of oranges and lemons, including advertisements, recipe booklets, signs and sales guides for vendors, posters, and magazines. Audio and visual materials include sheet music, vinyl records, DVDs, and a large collection of photographs. Photographs of note include rare unstaged images of laborers of Asian and Mexican descent. A small number of business documents include timesheets, receipts, and some correspondence. Artifacts in the collection range from souvenirs such as perfume, candy in novelty orange crates, kitchenware, and jewelry, to items used in the production and packing of oranges, including a Sunkist orange crate, brass crate printing die, an employee identification badge, and smudge pot.

Organization and Arrangement

This collection has been arranged into the following series and subseries:

Series 1: Marketing Materials, 1882-1984 and undated
Subseries 1.1: National Orange Shows, 1893-1981 and undated
Subseries 1.2: Vendor Materials, 1925-1981 and undated
Series 2: Audio/Visual Materials, 1893-2010 and undated
Series 3: Business Documents, 1907-1953
Series 4: Artifacts, 1911-1966 and undated
Series 5: Research and Exhibit Materials, 1886-2016 and undated

Materials have been organized alphabetically by type, and chronologically within each type.

Items Removed from the Collection

Books were removed from the collection and catalogued separately, and shelved in Special Collections.

Indexing Terms

The following terms have been used to index the description of this collection in the library’s online public access catalog.

Subject Terms

Advertising

California, Southern -- History

Citrus crate labels -- California

Citrus fruit industry

Citrus fruits -- Marketing

Health education

Labor--California--History

Los Angeles (Calif.) -- History

National Orange Show

Orange County (Calif.) -- History

Orange box labels -- California

Packing House

Postcards--America

San Bernardino County (Calif.)

Tourism California

Genre and Form of Materials

Artifacts

Pamphlets

Photographic postcards

Poster stamps

Posters

Series 1: Marketing Materials 1882-1984 and undated

Scope and Contents

This series contains materials related to the sale and marketing of citrus fruits. Sunkist and other brands released materials touting both the taste and health benefits of citrus fruit and juice. Items include advertisements, magazines, posters, booklets, advertising guides for vendors, store signage, crate labels, newspaper clippings, cookbooks, and postcards.

Organization and Arrangement

Materials in this series are arranged alphabetically by type, and chronologically within each type. Additionally, magazines were organized alphabetically by publication title, then chronologically. Postcards labelled "binder" and crate labels were left in their original order.

Box 1, Folder 1

Advertisements, catalogues 1929-1952

Note

Includes Mission Pak and Sunkist catalogues.

Box 2, Folder 4

Advertisements, magazines, The Delineator 1921-1933

Box 1, Folder 2

Advertisements, magazines, Good Housekeeping 1916-1936

Box 2, Folder 5

Advertisements, magazines, Ladies' Home Journal 1915-1919

Box 2, Folder 6

Advertisements, magazines, Ladies' Home Journal 1920-1928

Box 1, Folder 3

Advertisements, magazines, Literary Digest 1915 and undated

Note

Contains ads for Sunkist's tissue wrapper for silverware exchange promotion.

Box 2, Folder 7

Advertisements, magazines, Pictoral Review 1920-1929

Box 2, Folder 8

Advertisements, magazines, McCall's Magazine 1924-1929

Box 2, Folder 9

Advertisements, magazines, The Saturday Evening Post 1930-1960 and undated

Box 2, Folder 10

Advertisements, magazines, unspecified publications 1952 and undated

Box 2, Folder 11

Advertisements, magazines, various publications 1891-1927

Box 2, Folder 12

Advertisements, magazines, various publications, railroad and vacation ads undated

Box 1, Folder 4

Advertisements, newspaper clippings 1915-1927

Box 1, Folder 5

Advertisements, real estate 1907-1913

Box 1, Folder 6

Advertisements, Sunkist Bulletin undated

Box 7, Folder 8

Advertisements, Sunkist Premiums silverware exchange program undated

Note

Includes an illustration of the full set of collectible silverware.

Box 1, Folder 7

Advertisements, tours of California undated

Box 1, Folder 8

Articles, magazines 1893-1936

Box 3, Item 1

Booklets, health and beauty, "Telling Fortunes with Foods" 1928

Box 3, Item 2

Booklets, health and beauty, "Feeding the Child for Health" 1931

Box 3, Item 3

Booklets, health and beauty, "World's New Dental Story" 1934

Box 3, Item 4

Booklets, health and beauty, "Feeding the Child for Health" 1935

Box 3, Item 5

Booklets, health and beauty, "Fruits that Help Keep the Body Vigorous" 1935

Box 3, Item 6

Booklets, health and beauty, "Lemons for Loveliness" 1935

Box 3, Item 7

Booklets, health and beauty, "For your Baby" undated

Box 3, Item 8

Booklets, health and beauty, "Lemon the Natural Cosmetic" undated

Box 3, Item 9

Booklets, health and beauty, "Toilet Uses for the Lemon" undated

Box 3, Item 10

Booklets, informational, "Orange County California - Spring Eternal" 1915

Box 3, Item 11

Booklets, informational, "Santa Ana: Facts and Figures" 1924 February

Box 3, Item 12

Booklets, informational, "The Story of the Washington Navel Orange" 1924

Box 3, Item 13

Booklets, informational, "The Story of California Oranges and Lemons" 1936

Box 3, Item 14

Booklets, informational, "The Land of Oranges and Lemons" (copy 1) 1937

Box 3, Item 15

Booklets, informational, "The Land of Oranges and Lemons" (copy 2) 1937

Box 3, Item 16

Booklets, informational, "Oranges, Lemons, Grapefruit - Sunkist Golden Treasures" 1939

Box 3, Item 17

Booklets, informational, "California History Nugget" 1940 February

Box 3, Item 18

Booklets, informational, "The Story of California Oranges and Lemons" undated

Box 4, Item 1

Booklets, recipes, "Recipes for Dainty Dishes" 1911

Box 4, Item 2

Booklets, recipes, "California Sunkist Oranges, Desserts, and Salads" 1915

Box 4, Item 3

Booklets, recipes, "Sunkist Recipes, Oranges - Lemons" 1916

Box 4, Item 4

Booklets, recipes, "Masterpieces from the Chefs of the Great Hotels of New York" 1920

Box 4, Item 5

Booklets, recipes, "Sunkist New-Day Drinks" 1921

Box 4, Item 6

Booklets, recipes, "Sunkist Recipes for Everyday" 1929

Box 4, Item 7

Booklets, recipes, "Sunkist Recipes for Everyday" 1934

Box 4, Item 8

Bookets, recipes, "For Vigorous Health, Sunkist Recipes for Everyday" 1937

Box 4, Item 9

Booklets, recipes, "Sunkist Lemons Bring Out the Flavor" 1939

Box 4, Item 10

Booklets, recipes, "Sunkist Orange Recipes for Year-Round Freshness" 1940

Box 4, Item 11

Booklets, recipes, "Recipes for Every Day for Oranges and Lemons" undated

Box 4, Item 12

Booklets, recipes, "Recipes from California" mailing packet undated

Box 4, Item 13

Booklets, recipes, "Sunkist Marmalade" and envelope undated

Folder 2

Crate toppers, Golden Scepter brand

Note

Three crate toppers for "Golden Scepter" brand oranges.

Folder 1

Crate toppers, Indian Hill and Old Baldy Citrus Association Sunkist brands

Note

Three crate toppers for Sunkist brand oranges from the Old Baldy Citrus Association, with images of two tissue-wrapped oranges. One crate topper for Sunkist's Indian Hill brand, featuring images of two Native American men.

Box 1, Folder 9

Greeting cards undated

Box 1, Folder 10

Labels, branded envelopes 1933-1984 and undated

Box 1, Folder 11

Labels, Citrus Beverages undated

Box 7, Carton 1

Labels, Citrus Crates undated

Box 7, Carton 1, Item 1

"Boulevard" brand, El Camino Citrus Association of Claremont undated

Box 7, Carton 1, Item 2

"Tesoro Rancho" brand, Bradford Bros., Inc. undated

Box 7, Carton 1, Item 3

"Valley View" brand, College Heights Orange and Lemon Association undated

Box 7, Carton 1, Item 4

"Sunny Cove" brand, Redland Foothill Groves undated

Box 7, Carton 1, Item 5

"California Sunshine" brand, Elephant Orchards Shippers, Redlands undated

Box 7, Carton 1, Item 6

"Handsum" brand, Strathmore Fruit Growers Association undated

Box 7, Carton 1, Item 7

"Morning Sun" brand undated

Box 7, Carton 1, Item 8

"California Dream" brand, Sunkist Growers undated

Box 7, Carton 1, Item 9

"Redlands Foothill" brand, Redlands Foothill Groves undated

Box 7, Carton 1, Item 10

"Sunny Heights" brand, Redlands Co-Operative Fruit Association, C.1 undated

Box 7, Carton 1, Item 11

"Sunny Heights" brand, Redlands Co-Operative Fruit Association, C.2 undated

Box 7, Carton 1, Item 12

"Solid Gold" brand, Rocky Hill Ranchers undated

Box 7, Carton 1, Item 13

"Suburban" brand, Sunkist Growers undated

Box 7, Carton 1, Item 14

"Morning Glory" brand, San Antonio Fruit Exchange undated

Box 7, Carton 1, Item 15

"Flavor" brand, Queen Colony Fruit Exchange undated

Box 7, Carton 1, Item 16

"Have One" brand, Sequoia Citrus Association undated

Box 7, Carton 1, Item 17

"Cycle" brand, Fillmore Citrus Association undated

Box 7, Carton 1, Item 18

"Golden Circle" brand, Redlands Co-Operative Fruit Association undated

Box 7, Carton 1, Item 19

Three oranges with yellow border, no brand, C.1 undated

Box 7, Carton 1, Item 20

Three oranges with yellow border, no brand, C.2 undated

Box 7, Carton 1, Item 21

Orange and orchard on blue background, no brand undated

Note

Possibly "Hill Beauty" brand, without text.

Box 7, Carton 1, Item 22

Three oranges and orchard with blue border, no brand undated

Box 7, Carton 1, Item 23

Female packing house worker with oranges, no brand undated

Note

Label printing pricing guide on reverse.

Box 7, Carton 1, Item 24

"Ramona Memories" brand, San Fernando Heights Lemon Association undated

Box 7, Carton 1, Item 25

"Home of Ramona" brand, Camulos, Ventura Co. undated

Box 7, Carton 1, Item 26

"South Mountain" brand, Mupu Citrus Association undated

Box 7, Carton 1, Item 27

"Hill Beauty" brand, Salas & Demetriff undated

Box 7, Carton 1, Item 28

"Pacoast" brand, Pacific Coast Fruit Distributors, Inc., C.1 undated

Box 7, Carton 1, Item 29

"Pacoast" brand, Pacific Coast Fruit Distributors, Inc., C.2 undated

Box 7, Carton 1, Item 30

"Orange Queen" brand, American Fruit Growers, Inc. undated

Box 7, Carton 1, Item 31

"Goleta" brand, Goleta Lemon Association undated

Box 7, Carton 1, Item 32

"Snoboy" brand, Pacific Fruit and Produce Co. undated

Note

Apple crate label.

Box 7, Carton 1, Item 33

"Lincoln" brand, Sunkist undated

Note

Green monochrome label with orange "Sunkist Growers" seal.

Box 7, Carton 1, Item 34

"Lincoln" brand, Sunkist undated

Note

Green monochrome label, oranges and tissue-wrapped Sunkist Orange illustration printed in orange.

Box 7, Carton 1, Item 35

"Lincoln" brand, Sunkist undated

Note

Full color.

Box 7, Carton 1, Item 36

"365" brand, W. A. Snyder and Sons Co.

Box 5, Item 1

Magazines, Harper's New Monthly Magazine, no. 391 1882 December

Note

6.75" x 10", very fragile, back page detached and spine attached with scotch tape.

Box 5, Item 2

Magazines, Nature Magazine 1924 February

Note

8.75" x 11.75", Contains article "Oranges -- Our Golden Wealth," by Charles Wilson. Photographs provided by the California Fruit Grower's Exchange.

Box 5, Item 3

Magazines, California Magazine 1937 February

Note

8.5" x 11", Magazine of Pacific Business.

Box 5, Item 4

Magazines, Correspondence, The California Citrograph 1916 February 14

Note

7.25" x 10.5", Letter on California Citrograph letterhead from D.C. Fessender to Earle R. Clemens.

Box 5, Item 5

Magazines, The California Citrograph, Vol. 7, No. 5 1922 March

Note

10" x 13.5", 12th National Orange Show issue.

Box 5, Item 6

Magazines, The California Citrograph, Vol. 10, No. 9 1925 July

Note

10" 13.5", Cover features Violet Oliver, the "Sunkist Girl."

Box 5, Item 7

Magazines, The California Citrograph, Vol. 11, No. 9 1926 July

Note

10" x 13.5"

Box 5, Item 8

Magazines, The California Citrograph, Vol. 16, No. 3 1931 January

Note

10" x 13.5"

Box 5, Item 9

Magazines, The California Citrograph, Vol. 21, No. 1 1935 November

Note

10" x 13.5"

Box 5, Item 10

Magazines, The California Citrograph, Vol. 24, No. 4 1939 February

Note

10" x 13.5"

Box 5, Item 11

Magazines, The California Citrograph, Vol. 24, No. 6 1939 April

Note

10" x 13.5"

Box 5, Item 12

Magazines, The California Citrograph, Vol. 50, No. 12 1965 October

Note

10" x 13.5", 50th Anniversary Issue

Box 7, Folder 1

Magazines, "The Land of Sunshine" The Southen California Magazine undated

Note

Printing proof of magazine's cover.

Box 1, Folder 13

Postcards, binder, (1 of 17) 1906-1953 and undated

Box 1, Folder 14

Postcards, binder, (2 of 17) 1918 and undated

Box 1, Folder 15

Postcards, binder, (3 of 17) 1906-1949 and undated

Box 1, Folder 16

Postcards, binder, (4 of 17) 1907-1917 and undated

Box 1, Folder 17

Postcards, binder, (5 of 17) 1912-1930 and undated

Box 1, Folder 18

Postcards, binder, (6 of 17) 1909-1912 and undated

Box 1, Folder 19

Postcards, binder, (7 of 17) 1909-1951 and undated

Box 1, Folder 20

Postcards, binder, (8 of 17) undated

Box 1, Folder 21

Postcards, binder, (9 of 17) 1909-1922 and undated

Box 1, Folder 22

Postcards, binder, (10 of 17) 1908-1945 and undated

Box 1, Folder 23

Postcards, binder, (11 of 17) 1910-1934 and undated

Box 1, Folder 24

Postcards, binder, (12 of 17) 1912-1953 and undated

Box 1, Folder 25

Postcards, binder, (13 of 17) 1907-1925 and undated

Box 1, Folder 26

Postcards, binder, (14 of 17) 1908-1920 and undated

Box 1, Folder 27

Postcards, binder, (15 of 17) 1909-1947 and undated

Box 1, Folder 28

Postcards, binder, (16 of 17) 1909-1931 and undated

Box 1, Folder 29

Postcards, binder, (17 of 17) 1912-1924 and undated

Box 1, Folder 30

Postcards and pictorials 1915 and undated

Box 1, Folder 30, Item 8

Painted wooden postcard

Box 7, Folder 3

Posters, Department of Education hanging health book undated

Box 7, Folder 7

Posters, "Oranges and Lemons: How they are grown and prepared for market" - Chart 2 1933

Note

Educational poster produced by the California Fruit Growers Exchange, distributed in by the Department of Education. Print by Rand McNally and Co. publishers.

Box 7, Folder 6

Posters, "Oranges and their importance to health" - Chart 1 1933

Note

Educational poster produced by the California Fruit Growers Exchange, distributed in by the Department of Education. Print by Rand McNally and Co. publishers.

Box 5, Item 4

Posters, "Sunkist from California, filled with health and sunshine"

Note

Poster of a young child holding a straw hat overflowing with oranges. Fruit picker pictured in background.

Box 5, Item 3

Posters, "Sunkist Map of California" 1940

Note

Illustrated map of California indicating locations of citrus groves, missions, and other locations of note. Also depicts the steps of the citrus cultivation process.

Box 4, Item 5

Posters, Sunkist, woman in grove with orange juice

Box 7, Folder 2

Posters, "What a Pick Up!" undated

Box 1, Folder 31

Souvenir decals undated

Subseries 1.1: National Orange Shows 1893-1981 and undated

Scope and Contents

This sub-series contains materials related to the National Orange Show in San Bernardino and the Valencia Orange Show. Materials include artifacts such as commemorative pins, pennants, and souvenirs, brochures, programs, newspaper clippings, and photographs. Items of note include a record on rare orange vinyl, which contains a recording of "California Orange Blossom" created for the 1949 National Orange Show.

Artifacts

Folder 3

Pennant

Note

Purple felt pennant with green ties and "California National Orange Show San Bernardino" text in yellow.

Box 1, Folder 32

Brochures and maps 1939-1978

Box 10, Folder 7

Crate labels and magazine ads 1893-1926

Box 10, Folder 7, Item 1

Tower of Oranges, Chicago World's Fair 1893

Box 10, Folder 7, Item 2

Sheet music, "National Orange Show March" 1926

Note

Written by S. D'W. Kramer.

Box 10, Folder 7, Item 3

Crate label, National Orange Show undated

Note

Promotional crate label for oranges packed at the National Orange Show.

Box 10, Folder 7, Item 4

Crate label, Prize-winning grower undated

Note

Bryn Mawr Coachella Valley Groves.

Box 2, Folder 13

Newspaper clippings 1912 Feb 19 - 1912 Feb 20

Box 7, Folder 9

Newspaper pages and clippings 1912-1941

Box 1, Folder 33

Photographs and Ephemera 1893-1958 and undated

Note

Photographs, admission passes, poster stamp, decal, and specially marked envelope.

Box 1, Folder 34

Postcards, Pictorials, National Orange Shows 1929-1937

Box 1, Folder 35

Postcards, Pictorials, National Orange Shows 1942-1945

Box 8, Folder 1

Record, "California Orange Blossom" 1949

Note

10" music recording on orange-colored vinyl. By Russ Morgan and Dave Franklin, National Orange Show.

Box 1, Folder 36

Valencia Orange Show 1925-1931

Note

Photographs, branded envelopes, decal, programs, newspaper clippings.

Box 7, Carton 2

National Orange Show Printed Materials 1912-1981

Note

Contains programs, booklets, and cookbooks from various National Orange Shows.

Box 7, Carton 2, Item 2

Programs, Second National Orange Show 1912

Box 7, Carton 2, Item 5

Programs, seventeenth National Orange Show 1927

Box 7, Carton 2, Item 1

Cookbook 1928

Box 7, Carton 2, Item 6

Programs, eighteenth National Orange Show 1928

Box 7, Carton 2, Item 7

Programs, twentieth National Orange Show 1930

Box 7, Carton 2, Item 4

Programs, reproduction of 1911 National Orange Show program 1981

Box 7, Carton 2, Item 3

Booklets, "San Bernardino California: In the Golden West" undated

Box 10, Folder 1

Textiles, embroidered handkerchief 1925

Subseries 1.2: Vendor Materials 1925-1981 and undated

Scope and Contents

This sub-series contains materials that were created for vendors of citrus fruit. Items include signs and decorations for store displays, advertising studies, and informational booklets for selling and marketing fruit.

Box 7, Folder 4

Advertisements, Mission Fruit Juices undated

Note

Extremely fragile.

Box 7, Folder 5

Advertisements, Sunkist Commerical Juicer undated

Note

Poster, order form and return envelope. Circa 1920.

Box 6, Item 10

Advertising guides, "Sunkist Advertising Plans for 1926-1927 Season" 1925

Note

14" x 11". Fragile, covers detached.

Box 6, Item 9

Advertising guides, Educational Services, The Saturday Evening Post, "Advertising Case History # 7" 1947 Nov 15

Note

9.25" x 12". Contains multiple documents examining an advertising campaign of the California Fruit Growers Exchange.

Box 6, Item 4

Booklets, "A Partnership for Profit" 1934

Note

7" x 9", 37 pages. Produced by Sunkist.

Box 6, Item 5

Booklets, "27 Modern Display Stand Ideas for the Produce Department" 1947

Note

8.5" x 11", 29 pages. Produced by Sunkist.

Box 6, Item 3

Booklets, "Oranges and Orange Products: Changing Economic Relationships" 1953

Note

6" x 9.75", 67 pages. A publication of the College of Agriculture.

Box 6, Item 6

Booklets, "52 Dividends a Year, to retail merchants" undated

Note

10.75" x 7.5", 32 pages. Produced by Sunkist.

Box 6, Item 1

Booklets, "Fruit and Vegetable Merchandising" undated

Note

5.5" x 8.5", 26 pages.

Box 6, Item 8

Booklets, "Helping you Help Yourself" undated

Note

7.75" x 10.75", 32 pages. Produced by Sunkist.

Box 6, Item 2

Booklets, "Salesmanship in Fruit Displays" undated

Note

6.75" x 5.5", 23 pages.

Box 6, Item 7

Booklets, "Your Star Salesman" undated

Note

7" x 9", 36 pages. Produced by Sunkist. Fragile, some middle pages detatched.

Box 4, Item 6

Sizing and price guide, oranges and lemons 1981

Note

An illustrated poster outlining the sizing and pricing guide for fruit sellers produced by Sunkist. Orange sizes are displayed on one side, with lemons on the reverse.

Box 5, Item 1

Store displays, citrus fruit border (1 of 2)

Note

Blue border with photographic images of oranges, lemons, leaves, and white blossoms. Decorative images for use in fruit displays.

Box 5, Item 2

Store displays, citrus fruit border (2 of 2)

Box 4, Item 2

Store displays, orange crate reproduction (1 of 3)

Note

Actual size photographic reproductions of top-down views of an orange crate full of Sunkist oranges.

Box 4, Item 3

Store displays, orange crate reproduction (2 of 3)

Box 4, Item 4

Store displays, orange crate reproduction (3 of 3)

Box 2, Folder 14

Store signage (1 of 3) undated

Box 2, Folder 14, Item 1

Price sign, "Glendora Alps Brand California Oranges" undated

Box 2, Folder 14, Item 2

Tabbed sign, Ryan brand orange soda undated

Box 2, Folder 14, Item 3

Price sign, "California Oranges" undated

Note

Advertisement for juice and oranges, printed by the California Fruit Growers Exchange.

Box 2, Folder 14, Item 4

Ozzie Orange character display

Box 2, Folder 14, Item 5

Pedro Pomelo character display

Box 2, Folder 15

Store signage (2 of 3) undated

Box 2, Folder 15, Item 1

Advertisement, Sunkist accordion-style hanging sign

Note

Reads "Sunkist California Oranges, best for juice and every use!"

Box 2, Folder 15, Item 2

Advertisement, "Lemon in Water is Good for You," C.1 undated

Box 2, Folder 15, Item 3

Advertisement, "Lemon in Water is Good for You," C.2 undated

Box 2, Folder 16

Store signage (3 of 3) undated

Box 2, Folder 16, Item 1

"Mission of California" hanging sign undated

Box 2, Folder 16, Item 2

Information card, "Why the Green Tinge on Summer Oranges?" undated

Box 4, Item 1

Store signage, advertisement, "Come to breakfast for a smile!"

Series 2: Audio/Visual Materials 1893-2010 and undated

Scope and Contents

This series contains photographs, musical records, sheet music, DVDs, lantern slides, and stereoview cards, and other audio/visual materials. Items of note include rare photographs of laborers of color and workers on strike.

Box 2, Folder 17

Art, illustrations, 1944 and undated 1944

Box 2, Folder 1

DVD, "The Stan Laurel Collection, 1923-1925" 2004

Note

Collection of silent film shorts, including "Oranges and Lemons," 1923.

Box 2, Folder 2

DVD, " Orange Sunrise" undated

Note

Full title "A film by Peter Coonradt: Orange Sunrise, a juicy story that has a peel!"

Box 2, Folder 3

DVD, "Orange Sunrise," items laid-in undated

Note

Correspondence.

Box 1, Folder 37

Film, "It's a Gift," information and screen captures 1923

Note

Film starring W.C. Fields.

Box 1, Folder 38

Film, "Oranges and Lemons," information and screen captures 2010 and undated

Note

Film starring Stan Laurel, of Laurel and Hardy. DVD containing this short film is available in this collection.

Box 9, Carton 7

Lantern Slides undated

Box 9, Carton 7, Item 1

Keystone View Company, 7 undated

Note

"Paking [sic] oranges from sizing bins."

Box 9, Carton 7, Item 2

Keystone View Company, 8 undated

Note

"Putting covers on crates of oranges."

Box 9, Carton 7, Item 3

Keystone View Company, 10 undated

Note

"Loading citrus fruits on railroad cars."

Box 9, Carton 7, Item 4

Keystone View Company, 196, C.1 undated

Note

"Viewing the beautiful orange groves in mid-winter, California, U.S.A.," C.1

Box 9, Carton 7, Item 5

Keystone View Company, 196, C.2 undated

Note

"Viewing the beautiful orange groves in mid-winter, California, U.S.A.," C.2

Box 9, Carton 7, Item 6

Keystone View Company, 197 undated

Note

"Orange grove, Riverside, Cal., U.S.A."

Box 9, Carton 7, Item 7

Keystone View Company, 200 undated

Note

"Irrigating from the Great Mountain reservoirs means of which vast orange groves have supplanted the sage-brush."

Box 9, Carton 7, Item 8

Keystone View Company, 237 undated

Note

"Irrigating endless avenues of orange trees, Redlands, CA."

Box 9, Carton 7, Item 9

New York State Education Department, B13659 undated

Note

"Orange grove."

Box 9, Carton 7, Item 10

Passenger Department, Southern Pacific Company, 27326 undated

Note

"Orange grove, Corning, CA."

Box 9, Carton 7, Item 11

Underwood and Underwood, New York, 280 undated

Box 9, Carton 7, Item 12

Underwood and Underwood, New York, 281 undated

Box 9, Carton 7, Item 13

Untitled slide undated

Note

Female fruit packer for the California Fruit Growers Association

Box 9, Carton 6, Item 2

Negatives, glass, H.C. Tibbitts, orange pickers on ladders

Box 9, Carton 6, Item 1

Negatives, glass, H.C. Tibbitts, palm trees and wagons

Box 2, Folder 18

Photographs, Hahn family undated

Note

Oversize, posterboard with collage of photographs and notes on the Hahn family.

Box 1, Folder 39

Photographs, labor 1931 June 16 - 1960 August 25

Box 1, Folder 40

Photographs, labor 1961 and undated

Box 1, Folder 41

Photographs, labor undated

Box 1, Folder 42

Photographs, labor, The Chicago Sun-Times undated

Box 1, Folder 43

Photographs, marketing 1893-1953

Box 1, Folder 44

Photographs, marketing undated

Box 1, Folder 45

Photographs, orchards 1901-1911

Box 1, Folder 46

Photographs, orchards, (1 of 2) undated

Box 1, Folder 47

Photographs, orchards, (2 of 2) undated

Box 10, Folder 8

Photographs, oversize undated

Box 10, Folder 8, Item 1

Walter Wooderson Dole undated

Note

Scrapbook page.

Box 10, Folder 8, Item 2

"Jane's Salad" undated

Note

Photograph and caption advertising nutritional value of oranges.

Box 1, Folder 54

Photographs, recreation undated

Box 1, Folder 48

Photographs, Tibbits, H.C. undated

Box 1, Folder 49

Photographs, tourism 1910-1938

Box 1, Folder 50

Photographs, tourism, (1 of 3) undated

Box 1, Folder 51

Photographs, tourism, (2 of 3) undated

Box 1, Folder 52

Photographs, tourism, (3 of 3) undated

Box 9, Carton 3

Player piano music roll, "An Orange Grove in California"

Note

QRS Word Roll.

Box 9, Carton 4

Player piano music roll, "An Orange Grove in California"

Note

Duo art - Played by Claire and Leith.

Box 8, Folder 2

Record, Victor, "An Orange Grove in California" 1904

Note

Plus sleeve (fragile).

Box 8, Folder 3

Record, Edison, "An Orange Grove in California" undated

Note

Plus sleeve (fragile)

Box 8, Folder 4

Record, "It's Always Orange Day in California" 1904

Note

Earl Carroll

Box 8, Folder 5

Record, "An Orange Grove in California," C.1 undated

Gneral

Irving Berlin

Box 8, Folder 6

Record, "An Orange Grove in California," C.2 undated

Note

Irving Berlin

Box 2, Folder 19

Sheet music, "When the Blossoms Turn to Gold" 1914

Box 2, Folder 20

Sheet music, "Orange Day in California" 1915

Box 2, Folder 21

Sheet music, "California" 1922

Box 2, Folder 22

Sheet music, "An Orange Grove in California" 1923

Box 2, Folder 23

Sheet music, "California Here I Come" 1923

Box 2, Folder 24

Sheet music, "Sweet California" 1923

Box 2, Folder 25

Sheet music, "I Picked Some Oranges in California" 1944

Box 9, Carton 1

Stereoscope viewer undated

Box 9, Carton 2

Stereoview cards 1905 and undated

Note

16 standard stereoscope cards and 2 oversized cards depicting various scenes of California orange cultivation in Riverside, Los Angeles, and Redlands. Subjects include orange groves, orange pickers, irrigation, and National Orange Shows. Images of note include an early, undated scene of Chinatown in Los Angeles.

Series 3: Business Documents 1907-1953

Scope and Contents

This series contains documents relating to business and labor, including timesheets, correspondence, and receipts.

Box 1, Folder 53

Business and labor documents 1907 March 12 - 1953 October 26

Note

Restricted materials, documents contain personal information.

Series 4: Artifacts 1911-1966 and undated

Scope and Contents

This series contains the many diverse artifacts in the collection. Items include, but are not limited to, souvenirs, pins, medals, citrus packaging, packing equipment, electric juicers, and housewares. Nearly all are orange-shaped or decorated with orange designs.

Artifacts relating to the National Orange Show can be located in Sub-series 1.1.

Box 14, Section 4

Bank, orange-shaped, small

Box 14, Section 2

Bank, orange-shaped, large

Box 22

Brass die, crate printing

Note

15" x 3". Half-circle heavy brass printing die used to print Sunkist brand crate slats.

Box 12, Tray 2, Section 3

Candle, orange wax, in blue paper box

Note

3" x 3" x 2.5"."Sun-Kissed Perfumed."

Box 10, Folder 5

Citrus Wrapping Tissues undated

Box 10, Folder 5, Item 1

Citrus Wrapping, "California Valencia Orange Show", Anaheim undated

Box 10, Folder 5, Item 2

Citrus Wrapping, "Season's Greetings" undated

Box 10, Folder 5, Item 3

Citrus Wrapping, "Sunkist Oranges and Lemons" undated

Box 10, Folder 5, Item 4

Citrus Wrapping, "Sunkist, Milk Orangeade, How to Buy Oranges" undated

Box 10, Folder 5, Item 5

Citrus Wrapping, "Sunkist, Orange Salad Dressing, Baked Oranges" undated

Box 12, Tray 1, Section 10

Consumables, bottle of orange oil

Note

2.75" tall x 1.5" diameter at base. Blue glass bottle labelled "Oil Orange, Sweet." Dodge and Olcott Co.

Box 12, Tray 1, Section 1