Guide to the Almar & Marfoto Photographers records

Language of Material: English

Contributing Institution: Sacramento Public Library, Sacramento Room

Title: Almar & Marfoto Photographers records

Identifier/Call Number: MC 35

Physical Description: .2 Linear Feet (2 Archival Folders)

Date (inclusive): 1941-1949

Abstract: Materials in this collections focus on the Sacramento photography agency Almar & Marfoto Photographers (also called Almar Studio) from 1905-1995. Included are photographs, correspondence and ephemera that document the operations of Almar & Marfoto Photographers; also included are also the records of related photography businesses operated by John J. Marvich.

John J. Marvich (1912-1985) and Bebel Alonso (1905-1995) ran Almar & Marfoto Photographers (also called Almar Studio) in Sacramento from 1945-1947. The short-lived business was the successor to Maynard Burkett Studio and operated at 1003 9th St. (1945-1946), 1812 J St. and 2017 J St. (1947). Almar & Marfoto did aerial photography, commercial work, portraits and advertising photos.

Photographs, correspondence and ephemera document the operations of Almar & Marfoto Photographers, Sacramento, Calif., in the late-1940s. Included are the reords of related photography businesses about commercial photography assignments; correspondents include Wright & Kimbrough, Pacific Gas and Electric Company, Food Machinery Corporation, The Austin Company, and Campbell Soup Company. Photographs have diverse subjects and include views of people and businesses around Sacramento including factory interiors, a Studebaker showroom, the 1941 fire at the El Rey Theatre, women posed with motorcycles in front of the State Capitol, a man performing at a rodeo, and a U.S. Navy portrait of Marvich as "Official Photographer, U.S.N.D.D., Hunter's Point." Ephemera consists of letterhead, ad proofs, and a gift certificate.

[Identification of item], Almar & Marfoto Photographers records, MC 35, Sacramento Room, Sacramento Public Library, Sacramento, California.